Category: Business

How to Generate More Business for Hotels via Facebook - 4 Tips

June 6, 2013
Hotels have the opportunity to utilize Facebook as a key tool in their marketing strategy. With the power of social sharing of photos, posts, and deals that Facebook offers combined with the massive daily use of Facebook by individuals, Facebook can be a key marketing location for hotels. Combine the above facts with Facebook's Graph […]

Steve Jobs - Stay Hungry Stay Foolish - and other sayings worth reflecting on!

May 27, 2013
A key legacy of Steve Jobs is innovation. When you think of Steve, you think of the iPhone, iPad, and resurgence of  Apple. It's often helpful, however, to go back and look at the bigger picture.  The trials at Apple that forced him out, the years away with Disney and Pixar, the stumble of Apple […]

In Light of the Yahoo Purchase A Comparison of Tumblr and WordPress

May 20, 2013
Tumblr and WordPress are the two most popular platforms to choose from for hosting a blog separate from a company website.   If you’re getting started, or wondering what to do in light of Yahoo's announced purchase of Tumblr, here's a quick guide on each platform to help you make an educated decision. NOTE: To be […]

The Value of the 3 Legged Digital Marketing Stool

April 24, 2013
The 3 Legged Digital Marketing Stool Defined Online digital marketing has evolved and continues to change.  Long gone are the days when having a static, non-changing web page suffices for reaching and marketing to consumers on the Internet. Today's consumer is using multiple digital tools, and so to effectively reach them means a company should […]

6 Resources for Facebook Marketing

April 15, 2013
  Facebook is a powerful place for businesses to be represented and to connect with present and future customers. 1 billion users strong and growing, Facebook has become part of the fabric of our lives and a place a key place where your customers are spending time. Businesses can grow their sales, brand awareness, and customer […]

The Next Facebook News Feed is Here

March 5, 2013
The invitations have been sent, the speculation and build-up has begun! On March 7, 2013, Facebook will unveil the coming new News Feed.  The event will include information about the latest changes to Facebook's News Feed and a live demonstration.   The News Feed was identified as one of the "Three Pillars of the Facebook Ecosystem" during […]

LinkedIn Company Pages Guide

February 18, 2013
LinkedIn Company Pages Offer Businesses a Social Marketing Opportunity LinkedIn is known as the "Business Social Networking site," a legitimate business destination in the social media realm.  As LinkedIn first launched, it was a place for individuals to have a "online business card."  Now, however, LinkedIn has grown to become a full service social network […]

Yes! There's an App for that

January 15, 2013
Yes, there's an App for that! The holidays have come and gone, and many opened a gift or used a gift card to purchase a new tablet or smartphone.  Once past the point of initial setup, the question now is, "what apps should I be using?" and "how can I use this technology to best […]

5 Emergent Trends for 2013 Digital Marketing

December 18, 2012
What do you see as emerging trends in Social and Digital marketing for the coming year? Check out my post at Business2Community.com/social-business/ where I outline 5 Trends that I believe are set to become mainstream in 2013 and which savvy marketers should review and evaluate so they can prepare their business to take advantage of […]

In Store QR Code Signs can Drive Social Traffic

November 30, 2012
QR Codes.  What are they and how could they help your business? The term “QR” is shorthand for Quick Response.  So a QR code is technically a “quick response code” and it is a two-dimensional barcode. Add QR Code Sign to your Store A well-placed QR code sign will not cost more than a piece of paper […]

Setup a Google Store in Minutes!

August 4, 2009
Just last week, Google released yet another gadget that may win them more friends. It’s called the Google Checkout store gadget and it essentially allows you to use Google Checkout and Google Docs to to easily create your own online store in a matter of minutes. What makes the gadget especially interesting is that because […]

Critical Importance of Having the Right People on Your Staff Team

July 27, 2009
One of the most important elements of a successful organization is the staff team.  You need the right people in the right roles!  We can all relate to stories of hirings gone bad due to the "right fit".  We also know people we'd like to "clone" because of the way they added value to the […]

SAMBA - Six Month MBA Gives Another Good Tip for Sales Professionals

May 28, 2009
One of the biggest hurdles (and most frustrating) to making a sale is getting the right person to call you back. As ancient as voicemail seems to be these days, it's often the primary tool you have to persuade someone to talk to you. Here are 7 great tips for leaving good voicemails. Explain the benefit […]

Dream: Dream On, and Dream Again

May 7, 2009
Neat little video inspiring us to step out and go for it... [youtube=http://www.youtube.com/watch?v=T6MhAwQ64c0]

January 2009

January 15, 2009
It's a new year and a long time since posting.  I'm doing new things: Twittering - see www.twitter.com/mgingerich Vlingo - voice app on iPhone to update status in Twitter and Facebook via voice SEO tools - working on implementing tools to boost page rank Launch an advertising site.  2009 is  the year I will launch […]

Post commentary on "The First-Time CEO's Recession Survival Guide"

December 4, 2008
I really liked this note that came through TechCrunch.  I think it offers a lot of good tips for the small business owner.  It's a good, quick read and something to reflect on... The First-Time CEO’s Recession Survival Guide Posted: 30 Nov 2008 05:19 AM PST Editor’s note: The following guest post is written by […]
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