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Category: Business Strategy & Growth

Side Hustle Secrets: 10 Common Mistakes That Hold Startups Back

January 11, 2020
Starting a startup is one of the most exciting things that anyone with the entrepreneurial spirit can ever do. Given the costs of modern living and the need for financial stability, many people find that their ventures begin life as a side hustle. When this is the case, only the most effective strategies can thrive.  […]

Why digital entrepreneurs are on the rise

January 8, 2020
Why digital entrepreneurs are on the rise? We live in a digital era. With an abundance of digitization going on all around, it is high time that both the organizations as well as end-users adopt the digital transformation as soon as possible. We are living in a phase in which all businesses –whether small-scale or […]

How to Create a Customer Journey Map in 7 Steps

January 7, 2020
Take a look at all the products you have around your house, as you obviously know, they didn't just magically appear in your house, you purchased them. This means that you went through a series of steps and interactions in order to purchase any of those products, which is called a customer journey.  If you […]

7 Top Tips For Amazing Business Growth this year

January 5, 2020
If you're looking for amazing business growth this year but you don't know where to begin then don't worry, you have definitely come to the right place. Whether you're looking to increase your customer base or you want to focus on profit, it's important you're taking all of the right steps to grow your business […]

Easy Upgrades For Your Business To Make In 2020

January 1, 2020
Looking to make a few upgrades to your business? The start of a new year is the perfect opportunity to take positive action. There are lots of improvements that you could make which could have a big impact on the success of your business over the course of 2020 and beyond. You do not always […]

4 Branding Tips for Retail Businesses

December 26, 2019
How many times have you wondered about what it is that makes a certain commodity sell? Surely, you’re aware that the popularity of a particular brand doesn’t always correlate to the quality of its products. And more often than not, shoppers will tend to flock towards brand names they already know. Does this mean that […]

Better Digital Marketing For B2B Companies

December 12, 2019
When you run a business-to-business company, you have many challenges that you just don’t have to worry about with other kinds of business. That is something that you are going to have to be aware of if you want to get ahead, and in particular you will need to make sure that you know what […]

Push The Button! Ways You Should Automate Your Marketing

December 2, 2019
When we are looking to improve our business, and get more customers, addressing the significant flaws in our marketing strategy is one thing, but also, improving our productivity in-house is another. But what if we can blend the two together? When we are looking to improve our marketing, a lot of the problem lies in […]

3 Key Tips To Optimize Your Mobile Pop-Ups Correctly

November 25, 2019
The eLearning landscape has witnessed a drastic change with mobile learning gaining widespread significance and taking over desktop browsing. This evolving trend means optimizing your site for mobile users such that it provides a valuable experience to users. That being said, you must leave no stone unturned in catering to the audience’s requirements whether it […]

How to use Social Media to Grow your Blog

November 22, 2019
Have you been writing your blog for some time now? Perhaps you are keen to gain a wider audience or start making an income from it? The stumbling block is that you are struggling to attract new readers and get those page views. If you have used every SEO tip you have read and are […]

Marketing Methods To Help You Build A Strong Marketing Strategy

November 22, 2019
It’s no secret that growing a business can be difficult. You need a good, viable idea and then from there, you need to be able to define your target audience and prove that you have something valuable to provide for them. You may be providing a service, product or information but the same principle applies […]

Four Social Media Marketing Tips For Freelancers

November 21, 2019
If you are using social media marketing to drive brand awareness, to get more people to your website, as a conduit to communicate with your target audience, or if you are just embarking on your social media marketing adventure for the first time, you need a plan. Just as with other digital marketing strategies (or […]

How To Turn Your Entrepreneurial Dream Into A Reality

November 20, 2019
Pursuing your entrepreneurial dreams can be an absolute whirlwind, as there are just so many different aspects that you must cover in order to bring it all together and ultimately become a success. Without a wealth of previous experience in this kind of venture, you can easily lose your way meaning all of your hard […]

What is a Business Entity and How Do You Choose the Right One?

November 19, 2019
One of the most daunting questions that budding entrepreneurs face is how to get started. The legalities around registering a business entity are just about as clear as mud (in other words, not at all!). That can make registering your business and getting everything started quite a frustrating task. And if you're getting frustrated even […]

Marketing 2019: Finishing The Year Strong

November 16, 2019
We sing the same song every year- where did the year go? How did time pass by so fast? When you own a business, every day of every year counts, and it’s a well known fact that all businesses understand the importance of effective marketing, especially at the end of the year. There’s not much […]

8 Tips for Finding the Right Independent Director for Your Company

November 14, 2019
There are a number of different scenarios where an independent director might have to be given a position on your board, despite not being part of your existing management team. Understanding the role of an independent director can help you appreciate how this will impact on your business and what to expect from the process. […]

Some Ideas For Small Business Owners Who Are Trying To Expand Their Companies

November 13, 2019
The modern business marketplace can be quite confusing and overwhelming. Every time you catch up to your competitors, they’ve already moved ahead to the next thing. As a small business in such a big pond, you might feel as if your voice isn’t being heard by your target market. It can be hard to grow […]

5 Tips for Online Lead Generation and Management 

November 10, 2019
You know how vital generating and managing leads is for your business. In any company, actually having business is the most crucial facet. Generating leads online is likely an important side of your lead generation strategy, whether it is via your website or from email lead generation. Without any variety of leads, either online or […]

How startup success depends on your leadership skills

November 7, 2019
Business growth requires great leadership. Investing in leadership skills will prepare you to take your startup to the next level. Start with these 4 steps.

How to Grow Your Business Online

November 3, 2019
In 2018, consumers in the United States spent over $517 billion on online purchases. This is a 15 percent increase from 2017. Forecasts show this figure will keep rising throughout 2020 and beyond. As an entrepreneur, these figures mean one thing: business opportunity. If you want to access a global market, you need to take […]
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