Business Building in the Digital Age: Amazing Story of Casual Fridays Growth

Does your business have a strong online presence?

Is your team dispersed and not all in the same office?

Are you having communication gaps as you grow?

We tackle questions like these as we hear from Tyler J. Anderson and his story of the growth of Casual Fridays.


Tyler J. Anderson is founder and CEO of Casual Fridays, a pro social media team headquartered in San Diego, CA.  Working with brands like Marriott International, Jersey Mike’s Subs, Penske Automotive, and more, Casual Fridays manages and consults on social media for brands nationwide.  

Tyler's a friend I've gotten to know through the Social Media Marketing World conferences.  He's a social media marketing entrepreneur and host of the Social Media Social Hour Podcast, as well as Executive Producer of Social Media Day San Diego. (Links to those below!)

Listen Now:


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Blab Video Replay:

Business Building in the Digital Age: The Amazing Story of Casual Fridays Growth

Businesses that are growing and have team members in different physical locations have much different experiences that businesses did 5 years ago.

Today there are tools and ways to communicate online that didn't exist cost-effectively even 3 years ago!  The ability to communicate in real-time with remote teams makes scaling a business in other states a much more "doable" situation than it was just a few years back.  Of course, just because you can and just because tools exist doesn't mean every business does it well.  Communication for remote teams and team building, team synergies, etc, are all important factors to success.

Tyler J. Anderson breaks down the story of Casual Fridays and how they have scaled in 6 years from 2 to over 22 team members spread out across the United States, with most of that growth coming in an explosive time period the last two years.  Listeners will learn about what Tyler sees as keys, and the tools that Casual Friday's uses for success.

Covered in this Digital Divide Livecast interview:

  • Background and Growth story of Casual Fridays
  • Key for Scaling:  It's always about your team! Lessons learned along the way...

[Tweet "DIGITAL TIP: It's ALWAYS about people! via @tylerjanderson"]

  • Communication Keys for Remote Teams
  • Biggest Challenges in scaling business and remote teams
  • Tools used in Communication - Slack and Freckle
  • The importance of Training and Core Values
  • Managing Tips Tyler learned along the way - People matter! Stay connected with your team.
  • Hiring Keys for Remote Teams:  How to interview online, test skills, and the advice of the day.... Hire Slow, Fire Fast.

[Tweet "Hire Slow, Fire Fast! #BizBuildingtips #halftimemike"]

All this and more as we dive deep from the baby steps into the online world for a business to those working on the leading edge with such tools as Blab and Periscope.

Visual Storyboard by Attendee:


Created by @GreenSparrowpdx

[Tweet "via @greensparrowpdx Sharing my recap from your #blab today! Enjoy! 🙂 #socialmedia #biztips"]



Next Doable Task:

It’s always about taking away learnings and applying them!

What’s your key takeaway that you need to do in the next 24 hours based on listening to this?

If you are having trouble deciding, my tip is to review how you are measuring and monitoring your social media reporting.  Are you taking the time to evaluate?

What's your biggest takeaway from my process and tools?  Share below!

Next Doable Task:

It’s always about taking away learnings and applying them!  What’s the key takeaway that you need to act on in the next 24 hours based on listening to this?

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Why the Halftime theme Mike?

YouTube video

I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

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