Every business needs an efficient and commendable structure. The quality and finishing of the product play a key role in the success of any enterprise. Having a candle-making business is no different. You need to put in place effective business strategies and establish an outstanding product line.
When you are starting, building a strong product line can be quite daunting. There are several factors to consider but it is workable once you establish a routine. For your convenience, this article will guide you through the entire process.
The first thing you need to do is come up with an eye-catching and tasteful brand name for your candles. After deciding on the perfect name, complete all the legal paperwork to cut copyright infringement and make your company authentic.
The labels of your products should be appealing, complement your brand well, and can stay on the container for years. Keep in mind that some containers have a surface that is easier to stick a label like candle tins.
For organic, unique, and minimal aesthetic labels you can search Brown Kraft Labels. Make sure the lettering of the brand name and instructions are easy to read. The label design should not have too much information or else it will look confusing.
You also need to ensure that the adhesives used for the labels are strong and durable. The labels should have a sleek finish and make your candle jars look pretty.
Packaging plays a key role in making your product stand out amongst the crowd. You need to make sure that the packaging is sturdy and protects the candle inside. It should also look attractive enough to draw customers' attention, and influence them to buy.
To make the packaging more attractive, you can adorn it with charming ribbons and add tissue paper inside the boxes to protect the candles as well as make the box look more lovely. Always remember, such aesthetic details can win a client’s heart, and they will appreciate it.
Since you are starting, your first customers are very special, and they are the driving force to set your business in motion. You can add a branded thank you note to your first batch of candles to show them some appreciation. Make sure the calligraphy of the note is gorgeous and clear to read.
Selecting the right type of candle wax plays a vital role as it is the main ingredient of your candle. The wax you are to use should match your brand and the views of your target market.
Here is an overview of the three main types of candle wax to help you choose the best candle wax for your company.
Paraffin is petroleum-based. It holds the dye better and has exceptional diffusing power. Moreover, the wax is less susceptible to forming imperfections on the surface. This will also not frost. The best part is that it has a long shelf life.
They are also quite easy to work with. They are commendable for making large bulks of candles due to their ease of use. From a sales and marketing point of view, you can advertise for its aesthetics and outstanding scent
Soy wax is natural, and the material is renewable. These are more sustainable than their petroleum-based counterpart, paraffin wax. Soy wax is also a booming sector in both the soybean farming industry and the candle industry. Local farmers thrive when there is a high demand for soy wax.
When promoting your candles, you can highlight the eco-friendly features of soy wax candles and mention how it also helps support the local farmers and improve the country’s economy. The downside of soy wax is that it can form surface imperfections and frosting.
The best features of both soy and paraffin waxes are found in the paraffin-soy wax blend. This hybrid has an extraordinary scent diffusion and has minimal surface imperfections. It also has little chance of frosting. You can promote candles made of this blended wax by highlighting how it contains natural soy and is incredibly fragrant, filling all the senses of any being.
Fragrances are crucial in making candles. Most people buy them for their amazing scent. Some fragrances set the mood and help relax such as lavender. Others have tantalizing scents that evoke positive emotions and memories in people.
There are over 150 fragrances available from where you can choose for your product line. To select a suitable fragrance or scent for your candle consider the following factors.
If you are considering making candles that appeal to the public, it is wise to opt for traditional scents like strawberry, pine, or vanilla. Consider expanding to more nuanced perfumes that can still draw in the mass, if you are intending to make candles for the midrange market.
You can combine different fragrance notes to form a unique scent, for instance, lavender and sandalwood. For high-end or premium markets, you need to explore more complex and lavish fragrances like Palo Santo.
Use descriptions that can effectively paint a picture in the customer’s mind. Mention the notes and state how they can help one to relax or create the desired ambiance. Use adjectives like “fun-loving”, “sensual and luxurious” “earthy notes and sophisticated”.
The description might sound pretentious and to avoid going overboard, it is best to keep the description short. Make sure the words and fragrances match the tone of your branding.
Picture your target market and visualize the type of container that will appeal the most to your market. You can take local surveys and find out what type of container and packaging of scented candles your target market likes the best.
You need to set a goal to make your product line stand out. There are different types of containers. Some glass jars look similar to mason jars. These types of rustic jars appeal to the hip millennial market. For a more premium market, you can go for white or black glass tumblers. These containers have a more opulent feel. You can also look for candle tins that are more appealing to the mass market as these are less costly.
Be it starting a candle-making or any other company, you need to ensure that you have the right equipment for your business. Always keep the target market in mind and create your product line and components accordingly.