Hosting a corporate event is a great way to celebrate a special occasion or show some love to your employees. However, are your company events as engaging as they should be? Fortunately, we've compiled a list of the top seven ways that you can make your next party a smash hit. Even if you don't have a massive budget, these tips should make your guests eager to attend the next event.
Depending on who the event is for, you should approach the marketing and promotion differently. For example, if it's a customer-facing party, you want to build buzz through social media and online channels. You can make your event more exclusive (e.g., an "invite-only" affair) or highlight the fun elements you'll have.
For internal events that are just for employees, you can still promote it, but you can't use public accounts. Instead, you can use internal memos and flyers to generate interest. Also, you can incorporate fun ideas into your marketing campaign, such as:
A party isn't a party unless there are fun things to do. In most cases, dinner and some music are not enough to keep your guests entertained. Instead, you want to focus on some high-quality entertainment options, including:
A corporate party at the office doesn't sound too appealing. Instead, it's much better to host the event in a venue like a hotel ballroom. Or, you can choose a venue with its own entertainment. This way, you can kill two birds with one stone and potentially save money in the process. Some examples of venue/entertainment options include:
Nothing makes a party more enjoyable like decorations and high-quality signage. These elements can make any space feel brighter and more engaging, particularly if you choose a vibrant color scheme. When it comes to decor, include pieces like:
While decorations can enhance an event, it's far better if they're related to a specific theme. The more fun your theme, the more likely your guests will have a blast. Even if you're celebrating a particular achievement or holiday, you can mix things up with a creative backdrop, such as:
Overall, having a theme for your event makes it easier to coordinate everything. This way, each element from catering to the venue to the decor can be centered around the same idea.
An excellent way to make your event more special is to encourage guests to participate as much as possible. Parties where people just sit, eat, and talk can feel long and tedious. Instead, you can add a spark to the proceedings by adding fun games and activities.
Examples can include trivia questions, casino tables, photo booths, karaoke, and more. You can also set up various games of skill and chance, such as giant Yahtzee, checkers, Jenga, and more. The more ways people can play and have fun, the better.
Planning a corporate event can be a full-time job, depending on the scale of the party. If you're struggling to juggle all the different details, you should use an event coordinator to take care of everything. This way, one person can oversee all the various aspects of the event and ensure that the night (or day) runs as smoothly as possible. Some coordinators may also be able to network with entertainers and venues to secure discounts or exclusive perks.