According to the Census Bureau, 2020 was a great year for small businesses. In fact, there were more than 4.4 million new businesses registered - an almost 25% increase from 2019. For many of these entrepreneurs, the pandemic gave them a chance to leave their 9 to 5 and focus on their passions. The key is how to make your small business thrive.
In today’s digitally-focused world, it’s easier than ever to start a business. According to SalesForce, 70% of recent entrepreneurs actually started their businesses without a brick-and-mortar space. From consulting sessions conducted through video calls to craft shops operating solely through the digital marketplace, businesses can thrive with just a laptop and a dream.
If you recently started a small business, or hope to start one soon, here are three tech tools that can help ensure your business's success.
Over the past few years, social media has evolved in countless ways. It’s no longer a platform just to connect with past friends from high school and long-lost relatives. Now, it has become one of the most valuable tools in an entrepreneurs’ arsenal. An organic social media profile automatically provides your business with credibility and personality. Additionally, social media is a valuable marketing tool. Even putting a small budget behind scheduling social media posts can boost brand awareness, drive traffic to your site, and generate sales leads. Channels like Facebook, Instagram, and even YouTube are easy ways for small businesses to foster engagement and convert users into loyal consumers.
Every entrepreneur knows that organization is an integral component of any small business. If you want your small business to thrive, things must be organized! In the first few years, this becomes increasingly imperative as communication from vendors, investors, and consumers arrives from various channels, from email to social media. Additionally, without a physical office space, your laptop becomes your only workspace. A desktop organizer like OneLaunch Chromium provides a streamlined experience, allowing you to spend less time syncing calendars and more time communicating with your customers.
Since people have been working from home for almost two years, a lagging internet connection is no longer a valid excuse for slow communication. Additionally, with the rise of professional communications through video conferences, a strong connection has become more important than ever. If you haven’t already, ensure your current WiFi has the bandwidth necessary for streaming and high-resolution videos calls. It's also important you maintain a fast speed from all points in your home. For a strong and clear connection, invest in a WiFi extender or booster to ensure you can communicate at all times. A metallic robot voice coming through a rocky connection will not make the best impression on your investors or vendors.
The Bureau of Labor Statistics reports that almost 20% of small businesses don’t make it past their first year. Because of this, it’s imperative to set up your small business for success as soon as possible. You want to make your small business thrive. These digital tools provide a strong basis for efficient communication and organization. While not an exhaustive list, starting with these three tools can give you a strong foundation that can allow your business to thrive.