With the ever-changing technological trends, consumers are spending more time on the internet for their everyday-to-day needs. Whether they are looking for nice restaurants nearby to dine in, ordering fresh groceries, or paying their utility bills online, the internet has become a core part of our daily lives. Even digital marketers use mobile apps frequently. Furthermore, the worldwide COVID 19 Pandemic restrictions have forced businesses and consumers to go online. As more and more businesses set their shops online, the needs for effective digital marketing strategies are on the rise. If your business is among these businesses, you would need to work on your digital presence to run your business online.
That being said, Digitech Web Design company can help you establish an effective online presence. Since online behavior and consumer demand are ever-changing, it can be difficult for marketers to maintain the pace. This is where the following mobile apps can be a lifesaver for digital marketers. Today, we will discuss some of the best mobile applications for digital marketers to keep them afloat with the new trends in consumer demands.
UPDATED FOR 2023!
Yes, you read it correctly. Mobile apps become an important part of digital marketers' lives today. Why?
Because most consumers are spending the majority of their time on mobile, it makes sense that the digital marketing application would start to migrate there. The truth is that trying to manage mobile content with a desktop can put you in a cumbersome project. Not to mention the inconvenience you will experience! A lot of marketing content is becoming more popular at the moment. Hence, you need a device by your side all the time to manage your campaign.
It is possible to run your entire business via your phone in the digital era. In fact, with how technology is proceeding with its new tools and applications, it is not only possible but has become easier. Even though mobile technology has improved to the point where it can be considered ‘Palmtops’, most businesses still depend on desktops and laptops.
The phones we hold in our hands today are mini laptops that can pull almost everything that a laptop and desktop can do. That being said, here is a list of top must-have mobile apps for digital marketers which will help them with their marketing campaigns in 2022.
Social media posts have become an important part of the engagement and direct potential leads to your websites. But in a busy schedule, it is hard to find enough time to post on a regular basis. This is where Hootsuite captured the market. Hootsuite is a post-scheduling software application that helps you schedule posts for Twitter, Facebook, LinkedIn, Instagram, and YouTube. Yes, you might find Hootsuite more expensive than Buffer, but don’t omit the level of customization you can do with the post scheduling.
Facebook has become a huge Monolith of Content - There is no denying the fact. However! With all the Facebook groups, Facebook marketplace, News Feeds, and Facebook Watch, it becomes impossible to keep track of everything. Facebook understood the problem and came up with a solution in the form of Facebook Page Manager. It is a Facebook Business suit that allows you to streamline most of your activity on Facebook.
Later is also a post-scheduling app, exclusive to only Instagram. If you have ever used Instagram, you must have experienced that Instagram does not allow you to post at a later time. Well, with Later you have now a solution.
Can you communicate with the internet? You must be wondering what that means. Well, we do interact with the internet with all our likes, shares, comments, and mentions. But do we reply when the internet tries to interact with you by mentioning your name?
That’s why you need a Mention! Mention is a mobile application designed to monitor online activity and track who mentioned your name online.
Nobody wants a bunch of typos in their social content or marketing posts. The Grammarly Keyboard is just like having professional editing your text before publishing it to the internet. It helps you prune out mistakes and poor grammar and helps you become a better writer over time.
Do you know what's the most frustrating about digital marketing? It’s a bunch of log-ins to different websites to track down your performance. Now with Plai (pronounced as play), you can have all the Google Ads, Google Analytics, and YouTube data in one place.
Digital Marketing is nothing if you aren’t tracking your daily progress. Knowing who is clicking your post, who is sharing your posts, and where most of your traffic is coming really helps you better understand your audiences. Google analytics mobile application lets you monitor your websites and give you a daily notification of your progress.
Social media posts are a thing of success. If you can create an engaging and tempting post and publish it on your social handles, you can reach a larger pool of audiences. So, if you cannot afford expensive image editing software, Canva has you covered. Canva uses pre-built templates and drags elements into place to create custom images. In addition, it also comes with integrated social sharing, which allows you to share your image on social media platforms directly.
In the early days of digital marketing, it was all about creating mobile content on the desktop and sporting them to mobile devices. However, you are no longer limited to desktop editing software with the GoDaddy Studio. You can use GoDaddy studio on your mobile to edit images with pre-set graphical templates.
If you are thinking of taking help from influencers to revamp your business strategy, REP can help you. REP offers a marketplace for influencers and markets to communicate and collaborate. Businesses can share their products on the platform and ask the influencer to be their brand ambassador for a limited time. At the same time, influencers can use this platform to earn some money.
Social Champ is a social media management tool for digital marketers. Users can schedule posts, analyze social media performance, engage with their audience, and repost content. Social Champ offers advanced analytics, hashtag analytics, a content calendar, a URL shortener, and link-tracking features. It saves time and optimizes social media strategy.
All the mobile apps for digital marketers we have mentioned in this article are more than capable enough to help you run your business on the go. With these mobile apps, you can;
With your business and customers 24*7!
What’s best about these mobile applications is that most of them are free. And even if they are paid software, the monthly subscription is lower than your Netflix subscription.
