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Why Your Business Needs to be Online Now

Why Your Business Needs to be Online Now

If you are interested in starting your own online business or taking an existing business online, choosing the right domain is very important. Right now, more and more people are working from home and spending more time online. Phonebooks are out, web searches are in. If you want to be seen, your business needs to be online. It needs a professional website and the opportunity for patrons to purchase your goods online. E-commerce is big right now and you can save time and money by setting up sales that can be completed with a click of a button. Sell morning, noon, or night and have your sales rack up without the need for an extra employee. If you provide a service, create an engaging website with ample information about your company. Allow customers to schedule online and fill up your calendar with jobs, which leads to more cash.

How to Choose the Right Domain

Great, you are on board with getting online. Don’t worry, it isn’t too scary and actually relatively inexpensive to get everything up and running. Just don’t skimp on a website, go for a pro to design it. It is also important to choose the right domain name for your company and the best domain extension. Many domain extensions have been around for many years and it will be difficult to be able to use the name you wish. If you choose a newer domain extension, like .ONLINE, it is more likely that you will be able to use the perfect name for your web presence. Need help thinking of a good business name? Check out these ideas for picking a domain name for online business dealings.

The .ONLINE domain extension is growing and offers the perfect domain name . It isn’t specialized like .tech, it just lets everyone know that you are online. Whether you are a blogger, solopreneur, small business, medium business, start-up, YouTube personality, motivational speaker, providing a service, or a restaurant, .ONLINE will work for you and your company. The other added benefit is that many searches include the term “online,” for instance “find purses online.” When you use the .ONLINE domain extension, your company will be more relevant in common searches for your service or product.

Marketing Your Online Business

Once you get yourself online, you can breathe a small sigh of relief, but there is still more work to do. The next step is to market your business. There are many ways to do this, but one of the most important things to do is to make sure that your business is easily found through a search engine’s results page. This is known as organic marketing and it is done by ensuring that your company ranks for specific keywords. This will take a long time and a large commitment but will be important over time.

One way to begin doing this and to reach more customers is to create a blog. This a great place to utilize those keywords and to provide high-quality content that is meaningful to customers. It will drive traffic to your site, but also show everyone that you are an authority in your industry. In addition to this, it is important to make connections across the web. This can be done through LinkedIn, writing content for sites like Medium or Quora, and utilizing Facebook ads and Instagram influencers. YouTube is another great way to get yourself in front of more customers. Create video tutorials for customers and get yourself out there.

A few final ideas are to develop an email marketing campaign, be present on sites like Yelp and Trust Pilot, and use Angie’s List or Trip Advisor. Putting yourself out there on trusted and highly utilized websites will help bring attention to your business. Maintaining positive interactions with reviewers and making sure that all information is up to date for your business will be very helpful.

When you utilize as many sources for online marketing as possible, traffic will increase to your website. This can also lead to more traffic to your brick and mortar location if you have one. For businesses with both a physical and online presence, online marketing is still very important. By having a strategic plan and following through, your business can continue to grow and flourish. Hopefully this has clearly made the case for why your business needs to be online now!