Today, video commercials are responsible for driving conversions through advertisements, just like traditional adverts. For a video ad to work, it has to be exciting yet educational. But what exactly is contributing to the increasing use of video advertisements among marketers? In this article, we explore some of the reasons why you should invest in good quality video commercials.
If you have watched video ads, you must have noticed how these genius creations prompt the buyer to visit the target website and buy the product. They remain short and simple while succinctly covering the content. They use eye-catching messages that offer something valuable to the consumer. When the material in the video commercial is tailored to reach out to new potential customers, the leads have the potential to turn into sales.
Another reason why you should invest in video commercials is that these adverts are shareable on different social media platforms. A user can view your video advert on YouTube and end up sharing it with friends on Whatsapp, Facebook, or other social media platforms0. This is a good thing because up to 92% of videos are shared on social media. Also, the advertiser, in this case, can reach a bigger audience organically.
Having your video shared also increases the brand’s visibility. This is why you must tailor your video to your audience’s needs. When video adverts are targeted towards specific consumers, the level of exposure and engagement increases. There are companies you can look to make your video for commercials that have the right knowledge and tools to ensure that your video ad is suited for your target audience, which will, in turn, communicate to the user, create brand awareness and convert into a sale.
Video advertisements can be viewed either on a personal computer or on the go using gadgets such as mobile phones and tablets. The fact that these advertisements are device friendly is precisely the reason why you have to invest in them. The larger population today accesses the internet on their phone as opposed to a PC.
If you want to make the best out of your video commercials, however, you will have to take advantage of human psychology. Since human beings have a short concentration span, it would be helpful to utilize only 30 seconds when trying to put your point across. Try to capture your audience within the starting seconds of the video, as many other video commercials do, and you will not go wrong. A call to action at the end of the video can prompt the people watching to click on a link, which converts into a sale eventually.
Search engines, including Google, favor video commercials over other forms of ads. The algorithms tend to rate video content on top of the page. If you did not know this, then it is time to take this information and run with it. Producing a video commercial can help your product rank higher in the search results.
It is easy to understand how your videos are doing, thanks to video analytics features on platforms such as Facebook and YouTube. These figures help you know the number of people who have watched your video commercial and how many times it was liked and shared. Together with features such as comments, a marketer can be able to build an effective marketing campaign that will get the product heard and bought
In the paragraphs above, we have mentioned some of the features of good video commercials. For starters, they should not be longer than 60 seconds. They should be 30 seconds or less, thanks to the short human concentration span. Also, the content should focus on improving the brand identity of a product or company. The content should be skillfully crafted to generate excitement so that it gets the consumers talking and sharing.
Also, the video should feature a call-to-action that will prompt the viewer to take action, such as visiting the website and buying. Lastly, the information therein should not only be exciting but share-worthy.
Video commercials are relatively new to the advertisement scene, and yet they are making a considerable impact. However, there are more reasons why you should invest in video commercials. Search engines favor them; you can view analytics to understand your video’s reach; it is mobile-friendly, videos are shareable, and they can help generate leads and sales.