Location-Based Marketing: 4 Powerful Benefits of Geofencing

Struggling to develop a successful marketing strategy for your business? If so, geofencing may give you the edge you're looking for.

First things first: what is geofencing? In simple terms, this is a type of location-based marketing that alerts consumers about nearby offers. It allows you to deliver your campaigns to a targeted audience at a specific location.

Though geofencing has been around for a while, it has never been more relevant. Thanks to the boom in smartphone usage, making use of geofencing is laughably easy. In fact, all you need is an app and the correct GPS coordinates.

Not sure where to start? We're here to help you out! Here are 4 reasons why you should consider this powerful marketing strategy.

1. Local Optimization

Want to make sure your business ranks high in local searches? Geofencing can help you get there in an affordable way. By targeting specific customers, you can make your messages more timely and relevant.

One popular method of using geofencing for marketing purposes is to send promotions via push notifications. With this strategy, you can change promotions on a daily basis. Limited-time offers are a particularly good fit for this purpose.

2. Personalization

Most consumers aren't fans of receiving ads that don't align with their interests. Thankfully, geofencing gives you enough data to personalize your marketing efforts. This includes local demographics and lifestyle analysis.

Also, the idea of geofencing is more personal than other marketing techniques. When potential customers get in range of your store, they'll receive a message. In a way, it's almost as if you're standing at the door and inviting them in.

3. Seamless Local Recruiting

If you know that people are agitated by irrelevant ads, can you imagine how frustrating it can be for them when they get irrelevant job offers? Geofencing helps businesses target candidates based on their location, narrowing down their search and saving their time significantly.

For instance, here is a job listing from One Step GPS clearly indicating the location for each position. With that information, geofencing enables you to show up in relevant search results for people in those specific areas when you need new people on your team

4. Improved Analytics

Are you surveying every customer who walks through your door? If not, you may find it hard to gauge the effectiveness of your online efforts. To get that kind of data, you need consumers who come in for your geofencing promotions.

In this case, you'll get plenty of useful metrics to play with. For example, you'll know how often they visit your store and how long they stay there. By using the right tools to analyze this data, you can redefine your marketing strategy.

5. Cost-Effectiveness

With the above in mind, it's not hard to see how geofencing can make your marketing spend more effective. As long as you're reaching your target audience, you won't have to spend your budget on those unlikely to take action.

This is why geofencing is useful to both small and large businesses. No matter how much money you allocate to this strategy, you'll see results. Here's where you can find out more about geofencing and the ways other companies use it.

More on Location-Based Marketing

No matter how you look at it, location-based marketing is here to stay. With that in mind, what you should focus on is how to use it correctly.

See, the key to implementing geofencing is to be proactive. Use social networking apps, create in-store promotions, and have a clear call to action. Above all, make sure you know what your target audience wants and who they are.

Want to know more about geofencing? Interested in other ways in which you can improve your marketing strategy? Check out our Digital Marketing section!

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