Nowadays, businesses can't just rely on traditional means if they want to get the word out there about their product or services. Digital marketing has become a must lately, and social media marketing has proven itself time and again to be one of the most beneficial things in a marketer's tool belt. It's one of the most flexible and easy-to-implement forms of advertising out there. Of course, that doesn't mean that it can be done without any know-how. There are people that manage different social media accounts professionally for a reason. However, there are certain key things you need to know about advertising on social media in order to get great results from your campaign.
Facebook, Instagram, Twitter, and TicToc - the four pillars of social media today - are not interchangeable. Each one has its own purpose, its own way that it should be approached, and its own demographics that you need to keep in mind. The key thing is knowing the difference between them.
Facebook is great for everything from news to using events to your advantage. Of course, like any other platform, it has its own set of rules and you can read this guide that goes in-depth about how to manage them. Instagram is great for visual content, so it's a good choice for marketing services and products that you sell. Twitter is great for news and information, and it enables you to interact with your audience as well as other brands in an easy-to-read way. TicToc is a good choice for video content that's meant to be fun and entertaining while promoting your product. Knowing why people use each of these platforms goes a long way when it comes to figuring out the best strategy to use on them respectively.
The great thing about social media marketing is that there are so many ways to implement it. You can use it to do product research, track the competition, or just boost your brand's exposure through it. However, in order for this to happen, you need to have clear goals when creating a campaign for social media. Do you want feedback? Likes? Interaction? You need to know what you want to achieve with your posts in order to figure out which type of content to post, the frequency of it, and more. Of course, you can have more than one goal, but it's important that they're in line with one another. Once you figure them out, creating a marketing strategy is simply a matter of setting everything up.
On top of knowing which platform to use, you need to know who your audience is and where they go on social media in order for this strategy to work. It's simple, but it can be hard if you're not used to doing this kind of research. For example, what kinds of people visit Facebook? What kinds visit Twitter? Who uses TicToc? You need to know this in order to correctly segment your posts and reach the right audience. While using different platforms to promote your product or services is a good idea in general, if you want to target a certain age group, one might be better suited than another.
Of course, you can't just stop at the basic statistics. You need to know where they hang out online, what they like and dislike, and more - so that you can create posts that will reach them. This is one of the most crucial steps when it comes to advertising on social media.
If you're just starting to put together a social media marketing campaign, it's best that you set up a schedule and stick to it. This is beneficial for multiple reasons. First of all, people like dependable brands - if your posts come out at the same time every day, they will know when to expect them and be more likely to engage with them. Second of all, you want to keep your customers engaged so that they come back for more - if you post something on a regular basis, it's more likely they'll start interacting with your posts and even making their own memes about it if your content allows for that.
Of course, this doesn't mean that you shouldn't change things up every once in a while. However, it's important that you provide your potential customers with content that is both engaging to them and relevant to what you're offering.
While advertising on social media is the best way to promote your products, it does require some effort on your part. You need to make sure that you set up a strategy according to what works best for each platform, know who your audience is, and be consistent with your posts. If you're unsure where to start, you can always ask a professional for help. That's what they're there for!