Businesses now understand the importance of branding. They want to have a relationship of trust and integrity with their customers, and this only comes with branding and visual components that need attention. Your logo defines you, and it should speak for itself. It should describe what type of a brand you are and what you have to offer. You need to ensure it's unique and identifies your business. All of this can be done with help from an AI-powered tool like Logo.com to create an eye-catching logo design for your website or business that will help build its reputation. Here are the top tips from experts that you can follow to make your logo stand out.
The major aspects of a logo's design are its font and shape. They have the greatest impact because they are the building blocks of the logo. What's important is that they need to be as simple as possible. Simplicity is the key. This is why well-known brands like McDonald's and Apple can be recognized just by watching the logo. Too many colors and textures won't do any good. It makes the logo cluttered, which impacts negatively. Take all the time you need to select the perfect font and shape because they really matter.
Special effects, in essence, aren't a bad thing. However, if your logo demands a lot of it, then the logo’s design should be re-evaluated. Try to keep your logo design as simple as possible, because it’s usually the simple ones that stand out. This applies to a global concept, whether you’re looking for a great logo design in Brisbane, New York, or Cairo that can provide minimalist logo designs that give your brand a unique image. The addition of effects should be done at the end of designing. A strong logo stands out even if there are no special effects involved.
Your logo needs to be genuine and original. Copying isn't a wise move. You can be the best copycat in the world, but it still won't give you your own identity. While designing your logo, make sure not to copy anyone else's logo. Even if there is a similarity with another logo, change yours because it may be a coincidence, but your brand will be suppressed if the other brand is stronger. If you want to have a unique and strong brand identity, it's best if you don't copy or borrow the design.
Your logo is going to travel places. Many people use clipart to make their logo. However, it's not a good idea to use clipart for photos or logo design. There's a slight complication when using clipart. If you use clipart for your logo, the image doesn't remain consistent when you resize it. Due to this, experts suggest using other software, such as Adobe Illustrator to ensure this doesn't happen. If you still plan on using clipart, then your brand will be portrayed as cheap. Always use vector graphics to ensure the best quality of your logo.
Focusing on your font is a very important detail. Your logo should be iconic and unique. Many people make the mistake of using more than 2 font styles. Using too many font styles in a single logo has a very negative impact on the audience. They get confused and find it messy; it needs to be simple yet unique and authentic. Simplicity and originality are a must. Too many fonts will only cause problems and give off a bad vibe. If you want to make your brand logo recognizable just use two font styles, no more than 2. Like Nike and Calvin Klein.
Visual cliches are not entirely a bad thing. You need to figure out if your brand logo requires one or not. Add a unique symbol because any other visual symbol you use that has been used before won't have a good look. Like how everybody sees a tick and instantly knows it's Nike. Now that symbol has become cliched. Don't use visual effects. If they're not required, they'll do more harm than good.
You never know how far your brand might go. Design your logo by keeping the future in mind. It should also be designed by keeping the concept of longevity in mind. Experts suggest it should be legible at even the smallest size and can be used in the future.
Your logo will define your brand. It will define your quality and the promise your brand makes. It needs to be unique and perfect. Authenticity and simplicity are key. Keeping these tips in mind will ensure you make the perfect logo that will be recognized and make you stand out!