Social media's most beloved platform, Instagram, found the recipe to keep its users constantly hooked. The app doesn't stop bringing innovation to the table - from new toys to innovative features, these can be integrated into any marketing strategy.
With over 1 billion people worldwide using Instagram and an average of 28 minutes spent daily on the platform, Instagram has taken over the internet.
That's a lot of people and a lot of time for brands to reach and engage with them.
And if you want to start growing your Instagram account, Instagram analytics is the place to start.
While Instagram doesn't make things easy for personal accounts, if you switch to Business Profile, the platform provides you much more helpful information about your audience, your reach and interactions, and your content's performance in general.
Instagram analytics tells you what's working and what's not. And it helps you target the right audience, improve your strategy, and reach new audiences.
There are quite a few social media analytics tools on the market (both free and paid), so I gathered the best Instagram analytics tools out there to help you decide which is the perfect one for your needs.
If you've set up your Business Profile (which I assume you've already done), then you’ll get access to free Instagram analytics directly from the app.
The native Instagram business analytics tool offers basic insights relating to your content, such as impressions, reach, engagement, and top posts, among other metrics.
It also provides information about your audiences, such as your followers' gender, age range, or location, which is extremely important if you want to know with whom your content resonates.
To access Instagram Insights, all you have to do is follow these simple steps:
Instagram Insights is a great place to start understanding your Instagram analytics - plus, it's free! However, if you want to access more robust and in-depth analytics, I suggest you turn your attention to paid social media analytics tools.
Business Creator Studio is another native analytics tool that supports Instagram and Facebook.
Unlike Instagram Insights, which is designed for mobiles and desktops, Instagram Creator Studio only works on your computer.
These are the steps to access Instagram insights through Creator Studio:
Creator Studio gives you access to basic overall activity and audience insights, but only for a seven-day window.
This Social media content analytics tool allows you to calculate the stats of any page, even if you are not an administrator. Also, the tool provides the most and least attractive posts for the audience. Its key feature is an extended analysis of the content of pages according to various criteria: the volume of text, time and date of publication, content, hashtags, etc. Also, it counts ER (Engagement Rate) for posts and pages.
Some features of the tool:
Popsters is an excellent assistant in finding ideas for creating better content, and will also help significantly expand the possibilities for collecting and analyzing Instagram stats.
Socialinsider is a social media analytic, benchmarking, and reporting tool.
This all-in-one platform provides comprehensive Instagram analytics through which you can track and monitor the KPIs that matter to your business.
Analyze your reach, impressions, engagement rate per post, and get insights on your Stories, hashtags, and the best time to post on Instagram, among others.
With Socialinsider, you'll be able to:
Founded in 2011 as Statigram, this tool was created to gather performance statistics about Instagram accounts.
Now, with Iconosquare, you can monitor and automate your Instagram, Facebook, and Twitter accounts.
Key features Iconosquare provides:
Iconosquare also offers a free Instagram audit for business profiles that tracks your most recent 30 posts.
Buffer is an app that is divided into three tools: analytics, publishing, and customer engagement. It covers Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Some of Buffer's Instagram analytics features are:
There are far more than five Instagram analytics tools on the market, but these are top social media analytics tools to consider when starting an Instagram audit.
Bio: Theodora Stanciu
I am part of the marketing team at Socialinsider. Curious sociologist with an analytical mind and a passion for everything social. I like mixing words with data and documenting social phenomena and human behaviors.