Let’s be honest, brands come a dime a dozen, it’s the truth. It doesn’t matter what you sell, it’s pretty safe to say there is someone else out there selling the same thing. Or they’re selling something very similar to it. Since we’re being transparent here, the truth of the matter is that no matter what industry you’re in, there is always going to be competition. The key to success is what you do to make your brand stand out in an overcrowded market.
The fashion industry is definitely a heavily saturated market. But the one factor that gives your brand a fighting chance is the fact that the fashion industry is always changing. In fashion, there are timeless styles and there are “trendy” styles. The tricky part is figuring out how to make sure your clothing line can stand out, stay current and be relevant compared to the competition.
According to chamberofcommerce.org, there are 30.2 million small businesses operating in the US. Although that number is pretty overwhelming, it’s no reason to feel overwhelmed. There are several fashion businesses that are seeing great success in this overcrowded industry, and you can too.
To be successful in a heavily saturated industry like fashion, there are certain things you’ll need to do to for your clothing line to stand out in the sea of “sameness”. It doesn’t have anything to do with your actual garment pieces, because those should be of great quality anyway. It has to do with your approach. What good is it going to be if you have great clothing but nobody knows about it? It’s pointless.
You’re going to have to make some smart and calculated business moves to make your clothing line stand out. Additionally you also need make your current and potential customers know and love your brand. Follow these tips to make your brand stand out.
If you haven’t noticed, the brands that are household names are the brands that have a complete understanding of their target audience. You’re going to need to understand who your target audience is and create content specifically for them. Blurring the lines between multiple audiences can create confusion, which can cost you customers.
When you understand your target audience, it gives way for you to build a connection with them. This in turn establishes trust. You have to look at understanding your target audience and building a connection with them just like you would with building friendships.
You connect with different people for different reasons. Let your brand connect with your target audience through the style of clothing you create. Ultimately, your brand should speak to who they are as a person. Remember, your brand and clothes represent your reputation and the lifestyle you’re wanting to portray.
It’s easier said than done to say that your brand needs to be original, but it’s very necessary. It’s commonly said to see what your competitors are doing and to just do it better than them. Well, that does work sometimes but in your attempt to imitate your competitor, you’re not giving your target audience a solid and concise reason to choose you over another brand.
The key here is to not rush through this. Really take the time out to look at your brand from ALL angles to see what makes your brand so special. Put yourself in the customers’ shoes and ask yourself what would make you choose your brand over the next. Again, this is much easier said than done but it’s a very important part of not blending in with your competitors.
Implementing consistency is one of the biggest ways to boost your business through branding. The key with consistency is to give your readers, followers, and target audience a sense of familiarity. Additionally you want predictability, and this can be implemented in various ways.
Take your clothing labels, for example. There are, of course, tons of different clothing label businesses you can go with but ultimately, you’re going to want to stick with one and let them design and create your labels from then on out.
Wunderlabel is a popular company that creates custom labels for clients at prices you can afford. Whether you’re a startup company or an established one. But remaining consistent in something like your clothing label will stick in the minds of your customers, especially by the shape or color of the label.
The best way you’re going to establish consistency is if you build it at the start of your business. Whether it’s clothing labels, your mission, or the style of your clothing, the whole point of consistency is to establish what your brand will be known for. The sooner you establish that, the longer it will stick with your brand.
It’s pretty obvious that if people don’t see your brand, they’re not going to know it exists. There are several ways to make your brand visible but you have to diversify your strategies. You can use everything from social media to investing in an SEO company to handle it for you. The main thing to understand is that you absolutely must have some type of platform or medium to promote your brand, whether you do it yourself or hire help.