Magnet Marketers is a LIVE online show each Tuesday at 4 pm ET.
Hosted my Mike Gingerich and Jessika Phillips it's a show all about discovering how your business can become a "magnet" online rather than being an old-school bullhorn.
Times have changed, your marketing needs to as well!
Learn about the latest trends, newest tools, and effective strategies for growing your community, leads, and sales online. From social media tools and trends like Facebook Live Video to funnel strategies and lead capture tips, it's real, it's practical, and it's action-packed!
Jessika Phillips is founder and president of NOW Marketing Group and the Relationship Marketing System where she help brands translate their authentic story through online marketing and social media.
Mike Gingerich is president of web software agency Digital Hill. He’s also Co-founder of Facebook Contest software TabSite.com, as well as web lead capture tool Waftio, & is founder of the non-profit iGive Global. He lives and works by the philosophy of ALWAYS BE UNCOMMON and ALWAYS ADD VALUE.
Bookmark our Facebook page to quickly find the topic and link to the next LIVE #MagnetMarketers show!
August 16, 2016
We covered the keys of why Instagram is important for your business and what's new with this expanding social media service!
August 9, 2016
How do you get started? What details and structures should you put in place? We cover it all!
July 26, 2016
It's a fact, many small businesses struggle with measuring ROI in their marketing efforts, particularly with social media. Learn specific ROI measurements you implement to help you determine value and effectiveness!
July 19, 2016
The Magnet Marketers team will bring you the latest on Facebook changes. The algorithm change in July, Facebook Video, and Facebook Live Video are on the agenda!
[Tweet "Love this LIVE FB Show! #magnetmarketers w/ @jessikaphillips & @mike_gingerich "]
Things online move fast!
Is your business keeping up?
Does your business need too?
We dive into this question and more as we tackle the Growing Digital Divide: Helping Businesses on the Outside of the Leading Edge!
[powerpress]
Subscribe: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.
Businesses can struggle to keep up with the fast changes in the digital world. Just this spring we were all talking about the need to use video on Facebook as the "leading edge." That hasn't changed, but some changes by Google+ have made that network less of a "social media" tool and more of a utility. In my mind, Google+ is declining in value. Are you using Facebook video yet or trying to ramp up your Google+ use?
Add to that the rage of live streaming and the onslaught of Meerkat and Periscope this summer and business marketers could feel they were behind. I confess I didn't really jump in on Periscope or Meerkat that much. I experimented but it wasn't a clear fit. I'm glad I didn't because (1) my audience wasn't really there and (2) both of those livestreaming apps was then (in my opinion) superseded by Blab!
Blab, to me, made more sense primarily because of efficiencies. I have a podcast audience. Some listeners wanted that podcast to be video. Video works well on Facebook. So I could do a "Blab" and use their tools to then convert it into multiple pieces of content:
BOOM! I was sold! That's five distinct content options from one live event. That's what I needed! A way to reach my audience in multiple forms where they are at.... and for me to do it efficiently!
[Tweet "Efficiency in content with Blab! Host a live event, create a podcast, video, & blog, all from 1 show! via @mike_Gingerich"]
Some businesses in the leading edge of digital flow with all these online changes easily. Many businesses, however, don't. They are lost in the digital overload.
In this episode, I sit with Jessika Phillips of Now Marketing Group and Donna Gilliland of MOS Training to discuss this trend. Along the way we invite in my friend Vicki McLeod from Maple Ridge, BC, Canada, and we dig in from the perspective of business trainers, consultants, and agencies working with clients across the spectrum of leading edge to those just starting out.
[Tweet "DIGITAL TIP: It's ALWAYS about where your audience spends time online! via @Mike_Gingerich"]
Here's the video Jessika helped her client create by doing together!
All this and more as we dive deep from the baby steps into the online world for a business to those working on the leading edge with such tools as Blab and Periscope.
What's your biggest takeaway from my process and tools? Share below!
It’s always about taking away learnings and applying them! What’s the key takeaway that you need to act on in the next 24 hours based on listening to this?
Help Spread the Word!
Please let your Twitter followers know about this podcast. Simply click here now to post a tweet >>.
If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes, leave a rating, write a review and subscribe!
Thank you so much for your support!
I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
Subscribe via iTunes: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.
Times have changed! The "cloud" has evolved for business technology users.
In particular, software has evolved, shifting from computer software to web software.
What we used to need to do with 5 CD's to install on a computer is now available online, anytime, AND on our phones!
In this livecast recording, we dive into web tools for productivity including a load of the latest tools for small and medium-sized businesses. As well, we discuss how the shift to cloud software impacts business productivity.
I'm joined by Now Marketing Group President, Jessika Phillips, and MOS Training founder Donna Gilliland in this Halftime Mike episode discussing new tools and their uses. More than just social media tools, we dive into core business use apps and tools that we use online. Jessika is an early tech adopter and discusses the tools her business uses along with their core product for clients, HubSpot. And Donna is a tool trainer! From social media, to Microsoft, to mobile apps, Donna is hired by businesses and business units to deliver staff training on how to use the tools productively.
It's a grand lineup of educated business folk and we each deliver tools and learn about new tools from each other!
[powerpress]
Subscribe: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.
Nearly all social media tools started online, very few were computer-based software for managing your social. Here's our "go to" list of tools for social media management. Listen in to the livecast for the details on how we use each!
For use in word processing, spreadsheets, presentations, and Storage
Being able to access your information anywhere, anytime, is becoming critically important. Having your bookkeeping online, for example, is a powerful way to keep current with your invoicing and business expenses. When it is online, you can access at the office, at home, while traveling, and take advantage of other tools like the Quickbooks mobile app that the QB Online users have access to.
Moving to these web tools is increasing becoming important! What tools did we miss and what are your favorites from those mentioned? Tell us below!!
It’s always about taking away learnings and applying them! What’s the key takeaway that you need to act on in the next 24 hours based on listening to this?
Help Spread the Word! Please let your Twitter followers know about this podcast. Simply click here now to post a tweet >>. If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes, leave a rating, write a review and subscribe! Thank you so much for your support!
I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
Subscribe via iTunes: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.