Mastering the ropes of “Attraction” content and engaging your leads is not only a priority but also critical. Unlike attracting audiences, engagement with audiences takes less time and but is quite sensitive. You'll need to follow up on your brand’s reviews and questions and suggestions on social media to help you narrow in on your specific audience.
Don't worry if you have no idea how to engage your leads ... yet. I outline everything you need to know about engagement in this article. Continue reading!
How you respond and react with your community is defined as Engagement. It's an art that happens on your website and social media platforms. It involves:
I acknowledge the following 3 key traits a brand must have to be “Engaging”:
An engaging brand is human. It's only possible if you:
With the arrival of technology, engaging your leads is a game changer for your business. Not every lead is ready to purchase immediately but engaging with them can lure them into buying earlier than intended or making a decision to buy when they had no intention.
Supply them with a variety of points of contact to help them know you better and increase trust and like you and your brand. Despite the 7 points of contact, we can't rule out engagement. It falls within positions 2-6 of the “connection” process and contributes a lot to making a sale.
Overlooking and ignoring engagement is a disaster in the making. Ignoring this blessing in disguise and embracing old-school marketing methods as billboards and magazines lead to frustration and low sales. Today, social media ranks on top in marketing. For people to do business with you or purchase your products, they have to like you. The “like” mentality gets built through interaction. To be a successful marketer, get committed on social media and respond to all mentions and comments.
It’s incredible how live videos in Periscope and Facebook have become a magnet for many audiences. Live videos take you to where your clients are, and you get to engage them directly. Isn’t it incredible? Here's a list of some topics when live on video:
Videos reach the audience 3 times faster than posts on Facebook. Here is an engagement post example that starts with a simple question:
“We love beer brand from San Diego craft. Do You?” The question begs for engagement and as expected the fans response was overwhelming. The example got sourced from Marriott Marquis San Diego Marina’s Facebook page. The fact that the Facebook page got flooded with so many comments emphasizes that “Engagement” is the KEY to lead capture techniques.
Social media success has no shortcut. You have to be ready and very committed. It might appear to be an uphill task, but the results are rewarding and send you straight to the bank smiling. Just like a two-way street, both you and your audience have to engage for mutual benefit. You have to create an impressive rapport. Then connect to help your leads to know you better and build trust in you.
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While the word "quiz" may take you back to your school days, quizzes are actually very useful in the world of marketing. Why? Quizzes are an effective and convenient tool for engaging with your audience.
On social media a whopping 82% of users complete quizzes. From Facebook to Buzzfeed, quizzes are used to gather relevant information from site users quickly. Brands have recognized and embraced the power of quizzes.
Quizzes allow you to create branded content that's fun and accessible. A fast quiz on a new product or service can make learning about a brand's offerings much more entertaining than a standard info dump.
For users, quizzes provide a reward for the users who complete them. Quizzes empower the user to voice their opinion and test themselves on their knowledge. Instead of a one-way exchange, users and brands are interacting at a more personal level.
A well-designed quiz is image heavy, interesting, concise and has snappy copy (no long paragraphs). This is the perfect format for social media marketing, and it encourages users to share.
A great example of a brand's use of a quiz to engage their target audience comes from the online business program, The Foundation. The quiz, which was paired with Facebook ads, questioned users on what kind of entrepreneur they felt they were (and ultimately, if The Foundation was right for the user). Therefore, the quiz leads to the brand garnering thousands of leads and millions in revenue.
Insurance review site, Obrella, also created an engaging quiz for their audience. Quiz takers know upfront that the quiz is short, the questions are relevant, and they get to see how their scores compare to other test takers (adding the element of competitiveness). The quiz also urges the audience to share their results.
There's an excellent tool to get you started with just 1 click. You can build simple, attractive, interactive, and quick quizzes with 1 Click Quiz Maker.
One-click Quiz Maker works by drawing data from the web (like social media accounts and Wikipedia) about a subject of your choosing. When you hit "Create Quiz" the data that's being gathered will be used to generate witty facts and questions about the subject automatically. You're able to edit or add to the questions and share the quiz on social media. For quiz takers, the quizzes are fun, interactive, and serve as a quick and easy introduction to your brand. For you, it is fast, a time-saver, and free.
You're able to edit or add to the questions and share the quiz on social media. For quiz takers, the quizzes are fun, interactive, and serve as a quick and easy introduction to your brand. As a result, for you, it is fast, a time-saver, and free.
Check out a sample quiz.
Ready to get started. Create a quiz with 1 Click Quiz Maker.
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