Tag Archives: facebook pages

Facebook Marketplace

Facebook Marketplace - 315

As the biggest social network in the world, Facebook is always looking for new ways to connect people. The social media giant released the Marketplace back in May 2007 as a way for users to post and view classified ads within their networks. The Marketplace helped Facebook become a trusted platform where people could buy and sell their stuff. Think of it as a virtual garage sale in your neighborhood, and you’ve already got a good idea of what the feature was meant to do.

A New Improved Facebook Marketplace

Ever since its initial release, the Marketplace has undergone several improvements to remain competitive against other sites offering similar services. But people weren’t flocking to the Marketplace as expected. Instead, they formed, joined and visited buy-and-sell Facebook groups in which they performed all their transactions.

This goes to show how the site has already been a preferred channel for peer-to-peer shopping for some time now, and the only thing missing was a user-friendly feature for that specific purpose.  That’s why early in October 2016, Facebook did not just enhance Marketplace — the company relaunched it all together, making it now a major competitor against Craigslist, Etsy, eBay, and the like.

Marketplace is now mobile

The new Marketplace is now mobile in the form of a dedicated tab in the app. Once you click on that tab, you’ll see a feed of items for sale sorted by relevancy. Due to geo-targeting, you get to see posts from nearby sellers, allowing for an easy meet-up in case you want to inspect an item up close or make a purchase.

Marketplace for buyers

facebook marketplace

The Marketplace is integrated with Messenger, so you can quickly send a message to the seller. There, you can haggle, negotiate, agree on payment terms, and exchange contact details prior to a meet-up.

Marketplace for sellers

facebook marketplace

It’s just as convenient for sellers. If you want to sell something, just post a listing and wait for inquiries to come in via Messenger. Everything can be done on your smartphone and tablet, so you can conduct business even when you’re on the go.

Currently, the Marketplace doesn’t have a checkout that will take a buyer payment. You’ll have to talk with the other party on Messenger to reach an agreement on how to pay. For some people, this is an inconvenience, but for others, this minimizes the risk of scams and fraud. When face-to-face exchanges are encouraged, people get to see in-person who they’re dealing with, which is what Facebook wants.

Is this a smart move for Facebook? Only time will tell. The Marketplace is available only in the US, UK, Australia and New Zealand. Whether it gets a global rollout depends on its success. Still, no one can deny that doing businesses with one’s immediate community is still as strong as ever. Facebook recognizes that importance and wants to make it more convenient.

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Key Insights for your Facebook Marketing: Facebook Page Insights

Key Insights for your Facebook Marketing: Facebook Page Insights

Facebook may attract criticism for everything from constantly changing rules for marketers to questionable privacy settings to possible political biases in its news headlines. But even with the occasional grumbling, massive amounts of people are still there regularly each day!

Its worldwide user’s number over 3 billion, making it the world’s most dominant social network. If you want to build loyalty with your existing Facebook fans and build new customers, you don’t need to contact every single Facebook user, since many users in other parts of the world aren’t likely going to be interested in your products or services at all.

So the goal is to reach people who are more likely to be your customers: they could live in the community you serve or are at least are interested in what you bring to the market.

Lucky for you, Facebook is excellent at segmenting audiences and keeping track of how many people view and interact with your posts. Facebook Page Insights doesn’t let you drill as deep or go as far back in time as Google Analytics but does provide some key high points for review.

Here are some Facebook Insight terms worth knowing:

  • Getting to Insights

While anyone should be able to see your company’s posts in their newsfeed or when they search for your page, only admins can see the behind-the-scenes details like your traffic and engagement. Delegate this to others in your company who might be posting on or maintaining your page. Don’t be too liberal with giving admin privileges – only allow trusted individuals to have these privileges. Once your admins are authorized, click on “View Insights” on the left menu.

  • Engagement

If a Facebook user saw your page or recent posts, what did they do?

Facebook keeps track of all of this activity. Did they ‘like’ it? Likes are a base level. They show someone cared enough about your post to react. Likes and reaction can be a minimal barometer since they are terms that even those barely familiar with Facebook understand. However, they don’t weigh as heavily in your overall stats as shares or comments. Shares extend your reach and comments signal enough interest to engage.

  • Fan reach

You should always have a message on your online and offline marketing to “like us on Facebook.” That means people who click “like” on your page, not individual posts, will sometimes be able to see your posts in their news feed. However, Facebook is notorious for their algorithm which makes it a competitive journey to try and get posts seen.
Tip to the wise:  I just saw a van for a DJ Service that had  “Like us on Facebook” on the side….Problem was they didn’t list the Facebook URL!  Make it EASY for people.

  • Organic reach

This number refers to how many people saw or reacted to a post by deliberately visiting your page. Facebook breaks this number down between fans or non-fans.  You can get higher traffic by boosting individual posts or your entire page, which means you pay extra to have it sent to a larger population or higher percentage of fans. This may be useful to spread the word further for a specific promotion but won’t count as organic.

  • Click-throughs

This measures how much people not just react to a post but actually click on it. This is where you get page activity and website traffic.

metrics-to-measure-the-success-of-your-digital-marketing-form
< < Please enable pop-ups to receive the download. > >

How to Overcome Facebook Ads 20% Rule

How to Overcome Facebook Ads 20 Rule

As a Facebook Marketer, there’s a lot I like about it. But then there are other things…Like the “20% rule” which limits the amount of text, you can use in images.

I’m not able to print 20% of the bad words I’ve said while trying to create Facebook Ads without using Facebook image representations, using the word “Facebook,” and making sure the text stays under that percentage.

In September, when Facebook began allowing larger sizes for images on link page posts (8X on the desktop, 4X on mobile) I was excited. Other modifications were made for sponsored story & ad images. (Check out my guide to the new sizes or the official guide).

MikeGingerich_20PctRule2However, even with those improvements, many of my ads were still rejected as “not approved,” usually because of too many words!

After some research and trying the tool above, I learned that Facebook’s grids aren’t flexible at all.

Look how “Guide to” in the title has a grid line running right through it, plus some letters in “Guide” and “ebook.”

MikeGingerich_20PctRule3

It appeared that “Guide” was in two rows and columns, (below) which was why I was being penalized.

MikeGingerich_20PctRule4

I learned that a grid + text = a full-text box. If there’s any kind of overlap, it still thinks the whole box is full. Test it yourself:

https://www.facebook.com/ads/tools/text_overlay

Using this info, if your text is moved a bit and doesn’t overlap any grids, you should be able to pass the approval test with flying colors, or at least keep below 20% (like in the following illustration.)

MikeGingerich_20PctRule5

When I tried it, there was lots of loading, adjusting and repeating until everything lined up perfectly. Slow, but satisfying.

A better way is to create your own grid templates? Mine are available here. You’ll get a grid on the top layer, and then you can insert your own design elements below. Turn the grid back on to see how well things are aligned, if it hits 20% metric or there’s overlap.

Or, try to create your own grid. Choose Edit:Preferences:Grids and pick a line every 20% with one subdivision. Preview with View:Show and choose Grid, or toggle it off and on with Ctrl-Pls.

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When designing elements for your boxes, you’re allowed to have text in as many as five boxes.

Here’s what you’ll get in this download: Download this Zip file

A 1200X900 page post photo ad grid .psd in the recommended size
A 1200X627 page post link ad grid .psd
A 400X209 page post link ad grid if you need a smaller size for news feeds.

MikeGingerich_20PctRule7

Remember, Facebook uses a variety of sizes for the different types of link ads, including page post photo ads and page post link ads.

Don’t take my word for it, here’s the list from Facebook Ad Master Jon Loomer himself!

MikeGingerich_20PctRule8

Hopefully, these strategies will help everyone who has been trying, and perhaps failing, to design effective Facebook Ads because of the 20 percent text rule.

It’s nice to know that you don’t have to cut out words after all (wouldn’t hurt though, in some cases!) but you can sometimes solve the problem by adjusting your words to better fit within the lines.

If you want to keep playing around, be sure to pull down these PSD files.

1.91:1 Aspect Ratio

Finally, a good rule of thumb is to keep your image width at 19.1 times its height. This makes scaling look consistent in most environments, rather than the stretched-out look.

This works for Mobile News Feeds, Sidebars, or Desktop News Feeds. Facebook has begun allowing larger sizes for link images, which means that separate ads with Photos aren’t as vital.

Infographic version:

MikeGingerich_20PctRule9

If you have any questions or comments, let me know.

Metrics to Measure the Success of your Facebook Marketing

Metrics to Review to Measure the Success of your Facebook Marketing

Facebook offers businesses a lot of value in ways to market to your target customer audience. The key, however, is for businesses to measure the success of their Facebook marketing to ensure they know what is working, what isn’t, and what needs adjusted.

So what is a business to measure on Facebook? Of course there are the Facebook page “Likes”, but is that enough? Basically, the answer is no. Likes have some merit and value, but are only one part of a larger series of stats that should be reviewed.

Likes are Basic

“Liking” is a base level of Facebook user connection to your business on Facebook.

The “Like” has turned into a commodity really, it’s simply a commonly accepted way of showing volume of interest by Facebook users in a Page. It’s a basic metric to show that a Page audience is growing, even though there are more precise ways to track interest in the Facebook page and ultimately the overall main site.

For businesses interested in how their page is performing – or showing higher-ups that all of this new social network stuff is a smart course for the company – there are a variety of ways to track performance and interest and it all be can viewed from within the Facebook Page Insights area.

Metrics to Review to Measure the Success of your Facebook Marketing

Here are some breakdowns of metrics to watch and their purposes on Facebook

  • Likes.

This is the number of people who click the “Like” and agree to receive updates from your Facebook page in their news feed. They won’t see all your updates, since Facebook’s algorithms decide on what is the most desired content to see per user. However, a business can always pay to boost a post so that it appears higher in your audience’s news feed and gets more views. Liking a Facebook page has been compared to signing a guest book – you only have to check the Facebook page once. It’s the starting point and baseline. A growing and active page will have continual growth in fans.

  • Reach.

One of the large challenges businesses face on Facebook is how many people see anything related to your page, such as a post or an ad. Watching the reach stats can show how many unique people saw it, whether it was your initial post, or a boosted post. If your post ended up being shared, the reach can show how many people saw the post.

As well, by drilling down to Post Reach, a Page Admin can evaluate the power of different types of posts by comparing link posts to photo posts, or by watching the time of day that posts get the most reach. This is a metric to watch for evaluating when and what types of posts you share on Facebook.Metrics to Review to Measure the Success of your Facebook Marketing

  •  Engagement.

If a ‘like’ is considered a passive acknowledgement of your page’s existence, engagement is the active acknowledgement of value.

Engagement shows that someone feels strongly enough to do something about it, such as post a comment, join a discussion or share a post with their Facebook friends. This metric doesn’t just keep track of how many people have something to say about a particular update, but how many people click-through on a link to the original site. This is the ultimate goal of many businesses – get people interested in the discussions and conversations taking place on the social networking site, get them excited about your products and services, and then drive them to your website, where hopefully their connection will lead them to ultimately become customers.

  • Recent posts.

Like Google Analytics, you can go back to track overall site performance and overall growth. But most interesting is the ability to compare current and past time periods. You can see internal and external information, such as which posts drew the largest responses.

  • Pages to watch.

Facebook allows page admins to see how their page performs in comparison to similar pages.

This could be useful to site owners who own a variety of sites, or businesses just getting started with social media and may appreciate specific examples of how their peers and completion are doing in relation to engaging readers and bringing in larger audiences.

That’s a quick wrap on Facebook stats for your business Page to review. The key is to go beyond the “Like” and start drilling into the finer details to see what is happening with your Page and Posts. You want to track over time and review the details so you can sharpen your approach to what is getting the most traction and impact. Facebook marketing is not a “once and done” or “set it and leave it” thing. It’s active and changing, and you need to stay with it to see results!

Facebook offering Page Suggestions – Like it or Not?

Facebook wants to help users find and “Like” other Pages.  One way they do this is by offering relevant suggestions to other Pages when you “Like” a new Page. See below:  You’ve likely seen this …when you “Like” a Page, you get a series of suggested Page recommendations with easy access to “Like.”

How to turn off Facebook Related Page Suggestions

What you Need to Know

These recommendations are not paid ads. Facebook simply offers this and bases suggestions on location, category, and other pages “Liked” by fans of your page. Fans can hover over a suggested page’s thumbnail to “Like” it right away, or click on it to go check out the page.  Or, they can click “See All” to be taken to the full “Like Your Favorite Pages” browser. It’s helpful that the suggested pages are supposed to be based on fans’ interests, but it can be a distraction from a new fan spending more time on your page, which they just “Liked.” Suggested pages are a quick temptation to leave and go on to a new Facebook page. At their worst, they can recommend competing fan pages to your new fans.

See this Sears example:

Shows Page suggestions of brands that compete with Sears

This shows Page suggestions of brands that compete with Sears.

Page Suggestions on a Post

As well, Facebook has added another dimension….  Now, suggestions are not only when you are on a new Page, but if you are on a specific post (as shown below), you may also get Facebook’s “Suggestions” as you get ready to comment.

 Page Suggestions on a Facebook Post

To Turn off or Not to Turn off?

That’s a key question.

If you turn off Page Suggestions, then visitors coming to your Page and “Liking” it will not get the suggestions of other similar pages to Like.  This can be a good thing.

HOWEVER, the trade-off for turning this off is that your Page will never appear as a “suggestion” to a user on another Facebook Page.

So the choice is yours to make as to whether the value of being a suggestion outweighs the potential downside of having related competitors appear as a suggest as soon as someone “Likes” your page.  That’s a decision you’ll have to make!

Let’s get back to the details of controlling this feature…

Ability to Turn Off is Available

Participation in Page Suggestions is voluntary. It can be turned off.  As noted, be aware that if you opt out of having suggestions shown to your new fans, then your page won’t be suggested to new fans of other pages. It’s a trade-off you need to evaluate.

To turn off similar Page suggestions:

  1. From the top of your Page, click Edit Page
  2. Select Edit Settings
  3. Click Similar Page Suggestions
  4. Uncheck the box next to Similar Page Suggestions
  5. Click Save Changes

edit-settings

So there you have it!   The choice is yours.

Facebook continues to evolve and offer new tools and new features on existing tools (such as “Like” suggestions on posts).  Hopefully this helps you understand the features and the decisions, along with implications, you get to make!

12 Point Check-up List for Facebook Page Admins

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How long has it been since you REALLY stopped and reviewed your Facebook Page?

 

Are you keeping up with the latest Facebook changes and features?  It’s critical that Facebook Page managers take time to regularly audit their Page and ensure that they are not missing out on new features.

This Facebook Page Check-up List outlines 12 key items to review to help maximize your Page’s potential.   VIEW AS INFOGRAPHIC HERE.

Facebook changes often—audit your Page to keep up!

 1. Maximize Use of your Page Cover Image

The latest key change is that the 20% rule for text is gone!  Facebook recently updated its guidelines and loosened the restrictions on the amount of text you can display on your main Page cover image. (View updated Facebook Guidelines.) This prime cover image location now lets you display items such:

  • as your web address,
  • a call to action / special offer
  • a featured product
  • a coming event

Since the 20% max rule is dead, Facebook Page Admins should use the cover image well.  Best practices would be to feature something each week (product, event, news), and to direct fans visually to your key tab apps on the page.

summer-sale

Great use of Cover image to promote a offer by Mari Smith taking advantage of the freedom to have more than 20% text

 

Be careful, however, to NOT make your page busy with all sorts of combinations of messages.  Rather use the cover image to highlight and focus ONE key message or ONE key item along with your logo for branding.

If designed creatively, cover images now afford Pages a powerful new opportunity to communicate key pieces of information to visitors. Make sure to take advantage of this change.

Here’s a FREE Cover image PowerPoint template that’s free to download and can help companies easily create custom cover images.

 

2. Maximize Use of Tab Apps to Increase Page Features

Tab apps are great ways to boost engagement on your Page. They offer interactive and incentive options that can draw visitors to your Page and boost engagement.

A great way to boost traffic, engagement, and leads via Facebook is to use a tab to host a contest or promotion.  In fact, using a third-party app is the only way to run a contest or deal that meets Facebook’s promotion guidelines.  At a minimum, Pages should feature a tab app that lets visitors sign up for the company email newsletter list.

Ideas for Real Estate Professionals >

Tips for Hotels, Resorts, and Bed and Breakfasts >

Read more about how Contests can boost marketing and reach for Facebook Pages >

 1www_facebook_com_ThomasBeachVacations_app_440942075933019

 

Another idea is to add a key page from your website to your fan page via a tab.  Using a tool like TabSite’s WebSite ReSizer, it can take less than 10 minutes to add your website listings page to a custom tab and have it fit perfectly!

 real-estate-listing-onfacebook2

This adds a great dimension of functionality to your fan page. When people are on Facebook, they want to stay on Facebook, and this allows them to do so by giving them the featured listing right on the Facebook page tab. Simply share a post about the property and include the Smart (mobile friendly) URL in the description so users can easily access it.

Make sure that your apps stay up to date and that your most important apps are visible in the three slots below the cover image.  More about this in the next item below!

3. Clear and Concise Tab Thumbnails

Your tab thumbnails appear below your cover image and lead to the apps in use on your Page. You have the opportunity to showcase three tab apps that are always visible to visitors on your Page. Make sure these capture attention! 

The best way to do this is to use simple fontsShorten the call-out to a few words and consider using your cover image to point to them via an arrow or other visual means to drive the visitors eye to them.

Here’s a great example in use by Hotel Capstone that identifies clearly in simple text what is expected on the tabs.

hotel-capstone

4. Use the Short Description

Your Page can show a brief description of approximately 155 characters that displays below the cover image and the profile image at the top of your Page. This is great space to outline a concise statement about your business and list your website URL. Too many people overlook adding a visible URL here!  Don’t be one of them!

To update this area, go to Edit Settings in your admin panel, and under Basic Information look for Short Description (see image under #6 below). Amy Porterfield makes excellent use of her Short Description.  NOTE: This area is not available to those who have their page category set to Local Business.  Facebook forces your hours of business and phone if you use the local business category.  See more in next point below.

amy-cover

This is an example of a Short Description on Amy Porterfield’s Facebook page
that is focused, descriptive and includes the URL.

Key Tip: Include your website address in the Short Description so it is always visible to those coming to your Page.

 

5. Review Your Category, Especially if You’re a Local Business

Facebook offers quite a variety of category options, many of which are similar and some that offer different features for your Page. One of the biggest feature differences that any local business should take advantage of is the Check-in option.

If your business has a physical brick-and-mortar location where you want potential customers to visit, be sure to change your Facebook Page category to Local Business.

This will allow users to check into your location, which is helpful for at least two reasons. First, it can raise awareness of your business and location with friends of the user checking in. Second, check-ins can be part of Graph Search results, so that if a Facebook user is searching for a restaurant in Chicago that friends have visited, check-ins appear in results.  Be aware that there is a trade-off, as businesses categorizing themselves as Local Businesses do not have the Short Description option.  However, the value of the check-in feature for local businesses in my opinion surpasses the short description value.

local-business-selector-facebook-page-category

To check or change your Page category, go to the Admin Panel and select Edit Settings. Then go to Basic Information, and find Category at the top of the list.

Review and update your Short Description and complete the About section.

 

6. Optimize the ‘About’ Section for Graph Search

After adding your Short Description, make sure to review and complete the remainder of the About area, which has subsections such as Company Overview, Description, General Information and Mission. The About area is indexed by search engines, so make sure it contains your keywords. The exact subsections you see will vary depending on the Page category you have chosen.

Complete the Company Overview, Mission and Products fields to help optimize your Page for product searches. Include your address, city, state and zip code in General Information to optimize you Page for local search.  Now that Graph Search is rolling out to all users, the About section becomes even more important because it is indexed by Facebook and can return in Graph Search results for user searches on Facebook.  Learn more about Graph Search.

local-business

Graph Search result with check-ins of friends listed.

 tabsite-about

7. Customize Your Facebook Page URL

If your Facebook Page URL still has “pages” and a set of numbers in it, it’s time to move up to a custom URL!

You can customize your Page web address by selecting a unique username that contains letters or numbers but no dashes, etc. Your Facebook URL can be changed only once, after it is originally set, so choose wisely.

Adding a username to your Page makes it easier for people to find your business on Facebook, and your Page’s custom url can be used in marketing communications and more!

Long and Hard to Remember:

Above: Example of a Page that has not set its username.

Above: Example of a Page that has not set its username.

 Simple and Concise Custom URL of TabSite after securing the username:

custom-url

TabSite’s custom URL and username for their Facebook Page is simple and easy to remember!

 

8. Activate Replies to Comments

Replies is a newer Facebook feature that was released in March 2013. When the feature is enabled, it allows Pages to offer their community the ability to reply to a specific comment in a thread. This threaded comments feature allows for more specific and richer interaction around a comment.

Previously, adding to a discussion required you to tag someone (using the @ symbol and their name) and hope that other readers understood which of the previous comments it related to.  No need for that now, as each comment will have a “reply” link to reply specifically to that comment.

reply-in-use
The new Replies feature shown in action.

The Replies feature is activated by going to the Admin Panel. Select Edit Settings and then Manage Permissions. Toward the bottom of this section is the Replies area with a checkbox to activate. Be sure to click Save Changes at the bottom of the page.

 

Facebook-Replies

Admin area to activate Replies feature for Pages.

9. Update Admins and Roles

An often-overlooked item is ensuring that admins with access to manage your Page are up to date. Are the Page admins who are listed still part of your team or working with you to manage your Page?

There can be frequent staff transition or marketing support changes and this is an important item to check and ensure that only those you trust have access.  Did you find anyone listed that is long gone and shouldn’t be a Page Admin?

facebook-admins-and-roles

View of the Page admins and roles in admin panel.

You’ll also want to review the roles of each person listed. Is the role accurate based on their involvement with your Page? Facebook offers multiple roles with varying degrees of power and access, so make sure the permissions are set appropriately for each admin.

Facebook-Admin-Roles

Facebook admin roles for Pages.

10. Check Your Notification Settings

It is definitely recommended that Page managers take the time to go to the Your Settings area and review the notification types that are active. These are specific to you as an admin of the Page.  You want to be sure you are aware of when a visitor comments or messages you!  Studies by SocialBakers found that fans want a response within 30 minutes and often within 10 minutes.  While that may seem unrealistic to respond within 10 minutes every time, the point is that timeliness of responses matter!

Even as I was reviewing the Facebook Pages I manage while writing this article, I discovered one area where I needed to make a change! In order to respond quickly to comments, posts and messages for my Pages, I like to have all notifications on.

I found that I did not have Onsite Notifications active. This is important, as it will send me a notification on Facebook when people post, like, comment or send me a message.

notifications-settings-facebook

Notifications setup area in Page admin panel.

Being aware of visitors’ interactions with your Page is the first step in good customer service. You have to know about interactions to be able to respond to them!

 

11. Review your Content Posting Type and Frequency

Are fans interacting with your content?  How often are you posting?

Content posting is critical on Facebook!  The majority of time spent on Facebook is users surfing their News Feed.  This is where they scan posts from friends and pages they follow.  So this is the key place where you would capture the attention of a fan, and it comes down to your posting.

Tips for Posting:

  • Craft posts that inspire interaction and sharing!
  • 80% content, 20% promotion
  • 80% add value to help others, 20% to promote yourself (you can earn loyalty by becoming a trusted resource!)
  • Use a mix of post types including images and videos, links, and simple text status updates to boost engagement
  • Frequency matters!  At a minimum, most pages should be posting at least 2-3 times a day.  With the average post being seen by 10-22% of your fans at any given time, regular posting is important in order to be seen. For a great page study on this, visit JonLoomer.com.

 

enagagedpost

Image post with helpful information that sparked interaction

 

12. Evaluate your own Response Engagement

How are you responding and engaging to comments others make?  This is key to loyalty and being someone others want to follow and connect with.  Take time to go through your past few weeks of posts and note your responses against this criteria:

  • Have you enabled Posting Ability by Others (see image below) – First, make sure others can post!  This is important in order to be “social.”  Yes, there are times and places in mega-popular or controversial pages where you may want to limit to comments on posts you make, but for the majority, enabling posts by others is important
  • Always be courteous – Take time to respond professionally and with helpfulness.  Yes, others can be in the wrong but you will not help by fighting back publicly.
  • Allow Photo tagging of your page.  This can help extend reach of your photos to others.
  • Use @ Tagging in replies to alert the user to your reply.  (see image below) This personalizes your response and makes it clear on mobile view who you are answering.
  • Never delete posts by others unless they violate clear terms you have outlined.  It is always best to respond professionally and attempt to take the conversation offline.  This shows others you do respond and how you respond.  If you have built loyalty, fans typically understand that a disgruntled person is just that, and not representative of your customer base.
  • Try to always give commenters a response.  At minimum, give them a Like but typically it is even better to take the time to reply.  This humanizes your company and builds respect and loyalty.

pam-moore

posting

Now It’s Your Turn!

This is by no means an exhaustive list of items to audit for your Facebook Page. Hopefully these 10 items can help you review your Page to ensure that your information is up to date and that you are utilizing Facebook’s newest features.

What do you think? What would you add to this list?

Stay Current on Facebook Changes

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Additional Resources:

Cover Image PowerPoint Template Download

12 Ideas for Great Cover images

Facebook Page Image Dimensions for Cover Image, Posts, and more

 

Updated Facebook Timeline for Pages Infographic with Images Sizes

Facebook’s Timeline for Pages offers marketers great opportunities!

[See 2014 Facebook Page Image Dimensions here >>]

Here’s a Facebook Page easy image guide for the various components and image sizes in Timeline for fan pages from TabSite, the leader is Facebook Page promotion tools. The TabSite Team has created a revised Timeline Infographic to help you quickly and easily know the Facebook Image sizes for the key visual elements on a Facebook page news feed.

Here’s what’s covered:

  • Facebook Cover Image photo dimension
  • Profile Photo Image dimension
  • Custom Tab Photo or Logo
  • Shared Photo
  • Facebook Video post image dimension
  • Facebook Ad Image dimension
  • Highlighted Photo
  • Custom Tab Page dimension

Interested in Facebook Contests or other promotion apps for fan pages?


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Facebook Pages Timeline Infographic - 2013 Edition by TabSite

TabSite offers apps to boost engagement for fan pages including photo contests, deals, coupons, and others social engagement apps.

Easily build engaging Tabs that meet Facebook Promotion Guidelines with TabSite!

Interested in Facebook  or Web Contests or other promotion apps?

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Other Facebook Marketing Posts

How to Post to the Facebook News Feed to Maximize Engagement
Video as a Facebook Marketing News Feed Tool
Pinterest Pin Deal on a Facebook page tab

______________________________________

Author: Mike Gingerich,  TabSite Co-Founder.  Facebook and Internet Marketer. Part geek, part marketer, total social media junkie. TabSite is a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with apps, contests, and promotion tools.

 

Overcome the Facebook Contest Mobile User Issue

mobile-solution

Facebook Mobile use is up significantly…

but Facebook mobile user access to tabs on fan pages remains a dilemma.

TabSite has a solution.

 

 THE FACEBOOK MOBILE ACCESS PROBLEM:

Facebook’s iPhone and Android Apps, as well as their mobile version for all smartphones, do not incorporate custom tab app links into the Page menu. The latest design revision incorporates “Like”, “Check In”, and related items depending on page type but no access to tab apps that are live on the desktop/notebook version of the Facebook page. As well, if mobile users have the custom tab app URL and click on it, Facebook will not display the tab content. For example, try this URL on a mobile device: https://www.facebook.com/TabSite/app_377700518939980 . Mobile users, which account for over 55% of daily Facebook traffic [and growing] would normally be left out and have a bad user experience (Page not found) when Pages post a link to their app in their News Feed. It would seem logical that Facebook would realize it is in the best interest of users, app developers, and their own interests, that they release a solution to this, but they haven’t.

SMART SOLUTION:

HOWEVER, with TabSite this is not so!  All TabSite users have access per tab and sub-page to generate a mobile friendly Smart url that can be used to direct traffic to the custom tab. TabSite offers users the ability to create a Smart, (mobile friendly) URL per tab so that users on ANY devices can access your Facebook Page tabs.  This Smart  URL, when used in a Timeline posts, tweets, on your website or blog detects the browser as a mobile or PC and then takes the viewer to the correct view, PC or mobile for the tab.  There is no need to design two different tabs or use two different links, simply use the Smart, mobile friendly, URL offered to all users in the TabSite Manager and we do the work of showing the appropriate view for your tab! Desktop viewers continue to have the same experience of viewing the custom tab on Facebook when they click on the Smart, mobile friendly url. mobile Find out more about TabSite & sign-up for a FREE 14 Day Trial >>  TabSite Plans

FULL INFOGRAPHIC:

mobile-smart-infographic.png

Facebook mobile use will only continue to grow. It’s important that your Facebook Marketing uses solutions that work across devices, whether mobile, tablet, or desktop/notebook.

BOOST Facebook fan engagement with quick-setup, socially engaging TabSite Engagement Apps for your fan page! 

Engagement Apps add a custom, socially engineered tab to your Facebook Page. Each Engagement App includes a simple setup process and multiple social sharing tools. Customize text to your language and brand with your images!

BONUS – Advanced tools such as lead capture, exportable entries, and a special embeddable website image call-out for websites and blogs help drive visitors to your Facebook tab are available at the Platinum Plan level. Gold and Platinum Plans also include a Like Gate option for fan gating.

View the available options below and start engaging your fans today! For complete instructions and details on each App, visit Engagement Apps Setup.

5 Keys for Facebook Page Contests and Promotions

It’s still early in the year!  2013 is well underway but remember that….tabsite-boost-box-322x322

“Well begun is only half done!”

Brands and retailers aware of current online marketing trends know that social media, and particularly Facebook, are key places for businesses to be represented and actively engaged.

Business has shifted online to social and mobile.  No longer is simply “Getting to the first page in Google” the only goal.  Now a key objective is that marketers must reach out online via social media, develop a social community and o now is a fine time for marketers to ask themselves: What are you doing on Facebook to engage your audience and invite consumers into your social community?

One method to extend your reach and invite others to become of a fan of your Facebook Page is to offer a promotion.  A promotion can be a coupon, a deal offer, a sweepstakes, or a contest.  These offer a fun way to reach more users and to begin the process of connecting with a larger audience that can become customers and loyal fans.

TabSite offers a solution to make promotions on Facebook easy to setup, fully Facebook rules compliant, and affordable to use.  We call them Engagement Apps.  They are tools for Facebook pages which businesses can use to offer  dealscontestssweepstakes, and other interactive tools.  They are quick and easy to set up and launch. It’s always helpful to offer more ways for fans and friends of fans to engage socially with your brand and share your message with their friends.

So how do you go about using promotions to build your social community?

Here’s a few important keys:

Step No. 1: Use a Facebook Approved App

Rules and laws regarding contests and sweepstakes vary by social platform, and also by state and country.  Make sure you understand your legal obligations for your location.

Facebook has a promotion policy that must be followed. For example, a promotion must be administered within apps on Facebook.com, on either a canvas page or a page tab app, rather than solely in timeline. Also, promotions that require users to like or comment on a post in order to enter don’t comply with Facebook’s policy.

Using a tool such like TabSite means that you are compliant with Facebook’s promotion policy.  TabSite is a third-party app that conducts all the promotion features on a tab and therefore is a safe and secure platform to use in running Facebook contests on a page.  Apps like TabSite can host and use the Facebook mechanisms such as “Share with a Friend” as part of the deal access process because this is done outside the page news feed and not using the native Facebook functions.

So, be safe and compliant by using a Facebook approved app.

 

Step No. 2: Choose the Right Promotion Type

You have multiple options to choose from in regards to the type of promotion to use on your Facebook page and each has its merits.  (See Infographic on promotion types)

Sweepstakes:

In a sweepstakes, when visitors enter, the page can receive key user information that can be important for future marketing. A sweepstakes may limit each user to one entry, or allow users to enter repeatedly. (The latter option allows for more interaction with the user, because it brings them back to the page more often.) At the end, page administrators select a winner through a random drawing among entrants.

Contests:

There are several types of contests — users might submit photos, videos, or essays, for example. Page admins should decide how they will choose a winner. The entry with the most votes by a certain end date could win, or a two-stage contest could incorporate a second round with however many finalists you choose.  Alternately, the winner could be determined by a panel of judges, but allowing fan voting increases traffic to your page and drives more interactions.

Deals:

A deal allows the visitor to access the deal after completing a task — for example, sharing a post on Facebook or pinning an image to Pinterest. Like contests, deals are useful because they give contest participants an incentive to share your promotion’s messages with their friends, increasing brand awareness.

For a full breakdown on choosing the right promotion type, see my post on Social Media Examiner.

deal revealed

Boost your Facebook Engagement with Promotions

Step No. 3: Choose The Promotion Technology

A company could build, or hire a partner to build, a promotion platform from scratch. These solutions are flexible and customizable, but they may require significant investment of money and time.

Alternatively, a third-party contest platform built to work on Facebook may be an affordable turnkey solution, requiring minimal setup time and no coding knowledge. In assessing third-party platforms, consider the control offered with voting options, design, and layout flexibility, mobile-friendliness, and how accessible entrant and voter data are.

TabSite offers full featured contests with robust tools for $30 / month

www.tabsite.com

www.tabsite.com

 

Step No. 4: Pick A Relevant Prize

This is the incentive that drives your audience to enter and seek votes. Consider how your prizes relate to your target audience. If the goal is to generate leads among women interested in clothing and jewelry, a gift card to a big box store might not be relevant. Also, match the prize to the effort required to enter. If the prize is a free hot dog, just asking for an email address might be appropriate. But if a hot dog brand asks the entrant to create a professional-grade video, it should come with an appropriately hefty prize.

If your organization is awarding a larger prize, such as a free iPad, make your cost investment worthwhile. A longer contest duration, with more time to pull in entrants, allows for broader reach and more social spreading.

 

Step No. 5: Get The Word Out

You must let your community know about the promotion. Consider timeline posts on the Facebook page with links to the contest tab. You might consider using Facebook’s promoted posts tool and sponsored story ads as additional means to increase the reach of your post. Cross-promote on TwitterGoogle Plus, LinkedIn, and email. Consider a blog post on the company website, or a press release. Include vital information, clear imagery, and an easily-found link to the Facebook contest. There are really three phases to getting the word out: the initial launch, ongoing updates, and a post-contest announcement of winners.

Here’s a specific post dedicated to tips to help you promote your contest/deal.  One tip example from the post is below:

Post a Photo to your News Feed with a call to action and a Smart URL in the description field.

1dSelect-photo-video.png

Remember: Fans won’t enter if they don’t know about your promotion. Their friends won’t vote more than once if they don’t know they can. They won’t return to see who won if they are not alerted that the contest is over. Social communication, using images and timely posts, helps ensure that your campaign takes off and sustains momentum.

A Facebook promotion can be an important tool for building community and exposure. Any time is a good time to launch one, but every day you delay it is a missed chance to excite and grow your audience.