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Instagram Stories 101: How To Use Instagram Stories to Market Your Product

Instagram Stories 101: How To Use Instagram Stories to Market Your Product

As a small business owner, you’re always looking for ways to market your product. Social media is an excellent way to do this, but you probably have stuck with primarily Facebook and Twitter, right? There is another option that has really increased in value thanks to the release of Instagram Stories, a new feature of […]

Preparing for 2017: A Marketing Checklist

Preparing for 2017: A Marketing Checklist

Don’t wait until January to prepare your 2017 marketing. It’s the perfect time to lay out your key projects and identify everything you need to accomplish them. But whatever your plans are, make sure you can keep up with the fast-changing nature of the internet. That way you’ll have the edge over the competition. In […]

review of slidebot io

Review of SlideBot.io

There’s plenty of research out there that proves that to engage your audience, you need to find the magical, oft-times mythical balance between killer text and great graphics. Our review of SlideBot.io and how to use this system to help you achieve that balance. People who search online not only expect great written content, they […]

Social Lead Generation Ideas with the New Instagram Updates

Social lead generation is all about just that…growing leads using social media.  Typically, the first networks to come to mind for use related to this are Facebook and Twitter.  Yet, one that has grown massively and has had major positive developments for businesses is Instagram. The new Instagram updates continue to evolve the network into a great platform for […]

How Safe Is Venmo And Why Is It Free

How Safe Is Venmo And Why Is It Free?

Need to split the dinner bill but don’t have cash? Want to settle up with colleagues the quick and easy way? Do what the millennials are doing. Go Venmo. What is Venmo? The use of Venmo as a way to pay between friends has exploded since startup in 2009, launching first as a text message-based […]

The Future of Virtual Reality and Business

The Future of Virtual Reality and Business

The tech world can’t stop talking about virtual reality (VR) and augmented reality (AR). Thanks to the latest wearable tech products, VR and AR are more accessible than ever. But though often interchanged, VR and AR are different concepts. VR immerses you in a digital environment you interact with. In AR, you still see the […]

Google Mobile First Search is Coming

Google Mobile First Search is Coming

Mobile has officially overtaken desktop as the primary means of using the Internet. Questioning this yet? Look no further than Google’s latest change in their algorithm. The internet search giant recently announced that they would release a mobile search index separate from their existing desktop index. This is the way Google scans sites and ultimately […]

What’s News in Facebook and Social Media Marketing for Lead Generation

It’s time for an update podcast to talk about what’s new in Facebook and Social Media Marketing for lead generation. If you’ve spent time with me before or are new here, you’ll quickly pick up that I’m all about practical, effective strategy for your social media marketing.  For small and medium sized businesses, it’s not […]

Facebook Marketplace - 315

Facebook Marketplace

As the biggest social network in the world, Facebook is always looking for new ways to connect people. The social media giant released the Marketplace back in May 2007 as a way for users to post and view classified ads within their networks. The Marketplace helped Facebook become a trusted platform where people could buy […]

keeping up with the latest social media updates

Keeping Up with the Latest Social Media Updates

Major social media networks just rolled out several updates that you should know about as a business owner. These recent changes affect the way you do online marketing, all for the better: Facebook Businesses with physical stores can take advantage of the new features in Facebook’s dynamic ads. These ads are designed to direct in-store […]

Mobile Phone Email Apps - 315

Mobile Phone Email Apps

Apple iPhone is still the leader of the smartphone pack. There are some competitors that are pushing them (we’re looking at you, Google Pixel), however, if you want a great, reliable phone, the iPhone is a top choice. Because iPhones have been around for awhile (they launched way back in 2007!), Apple has managed to […]

Add Value. Be Uncommon. Big Picture Thinking for Longterm Success

Add value. Be uncommon. Decent terms, but what do they mean?  How can someone add value, be uncommon, and from these have longterm business success? In this episode of the halftime Mike podcast I dive into my life and business philosophy based around these two terms.  It’s a great opportunity to step back from the day-to-day […]

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Navigate Your Business Travel Road Trips Using Waze

These days, business travel and smartphones go hand in hand. From electronic boarding passes to getting restaurant recommendations like a local. There’s not much about the business travel experience that can’t be handled by the little handheld wonders. Especially with Waze, a navigation app that integrates social media into every twist and turn. Once you […]

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Creative Ways to use LinkedIn to Drive Leads

As the professional social media network, LinkedIn is designed for business. It makes sense that it can help you drive high-quality business leads, maybe more than other social media networks can deliver. We explore creative ways to use LinkedIn to drive leads. To maximize LinkedIn, you need to address these 3 key components: presence, activity, […]

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Review of MissingLettr.com

Writing blog posts can be fun. But reading the reactions from your readers when a post gets them excited is the best. But the challenge lies in scheduling and sharing on social media. How will you remind people to check out your cool post after a couple of days, weeks or months? Some programs like […]

social media updates you need to know

Social Media Updates You Need to Know

Any change in features or design on social media sites can have a big impact on business. But it can be difficult to keep track of all the changes so for your convenience, here are the biggest updates in the last month: Facebook Live streaming is the trend, and Facebook is at the helm! The […]

Social Media for Lead Generation

Social Media works!  Are you using social media lead generation well for your business? It’s more than just posting funny photos or repeatedly pushing your products! In this episode of the halftime Mike podcast I dive into moving from simply social media to social media lead generation for businesses.  There’s a strategic difference! Discover the concept […]

Key Insights for your Facebook Marketing: Facebook Page Insights

Key Insights for your Facebook Marketing: Facebook Page Insights

Facebook may attract criticism for everything from constantly changing rules for marketers to questionable privacy settings to possible political biases in its news headlines. But even with the occasional grumbling, massive amounts of people are still there regularly each day! Its worldwide user’s number over 3 billion, making it the world’s most dominant social network. […]

Cloud Based Tools For Social Media And Content Marketing

Cloud Based Tools For Social Media And Content Marketing

Thanks to the innovative techniques and revolutionary marketing strategies, entrepreneurs have better access to global markets. Social media is no longer limited to building contacts and finding entertainment. It also offers pretty lucrative opportunities to business people who want to expand their customer reach. The growth of blogs and websites further prove this fact. And […]

social media for manufacturers

Social Media for Manufacturers

Where once we relied on television, news and print media for news, entertainment, and product information, now we turn to laptops, tablets, and smartphones when we want to be in the know. It’s information on demand, and it’s changing the way people shop, and how smart companies market.  Your business can be part of this. […]