Blog

Leadership in Business and Life: Going Deeper with Marcus Sheridan

It’s been said, “Everything rises and falls on leadership.” A critical key to business success but often overlooked in the pursuit of quick gains and flowing with the latest trends, is leadership.  Leadership matters.  It’s the under-girding and visionary force that sustains and unifies. In this episode of the Halftime Mike podcast I’m privileged to […]

Facebook Recent Changes Outlined

Facebook has been on the move in many ways in the past 4-6 weeks! If you’ve blinked, you may have missed a few updates.  Mari Smith created a great Facebook post outlining the key changes, and that post is embedded below.  I’ll give you my take on the key changes and what they mean below […]

Beyond Facebook Reach: Social Media Marketing ROI

It’s time to move the conversation beyond Facebook reach. Social Media marketing ROI is the key! Facebook should NOT be your only social media strategy. It’s about multiple parts working together and using the data to guide you. Want to hear more about this conversation? Listen in on my interview with Blitzmetrics CEO Alex Houg […]

Instagram for Business: Learn from the Instagram Expert

  Considering if and how your business should use Instagram? Wondering how other small businesses are using it? In this episode, I interview Sue B. Zimmerman, aka “the Instagram Expert“.  Sue helps businesses use Instagram to attract and engage their ideal customers. She’s used Instagram herself to increase traffic to her Cape Cod retail boutique by 40% in only 12 […]

How to Make Simple Animations for Social Media Sharing

Did this image capture your attention? In a time when visuals and imagery rule on the web, animations are a great way of capturing attention. Did you know that Twitter recently started supporting animated GIFs, and that Pinterest also does? In this tech tip post for online marketers, I’ll share one simple tool for making simple animations for social […]

Pinterest Business Tips: The Latest Updates

Is your business on Pinterest or considering Pinterest? Do you want to know what is working and how you can get better results? Listen in on this Halftime Mike Podcast episode where Mike and Cynthia Sanchez of Oh So Pinteresting dig into the latest Pinterest business tips! In This Episode: The Latest Pinterest Business Tips In this episode […]

Optimize YouTube Videos for SEO: A Quick Guide

Why do some YouTube videos rank better in Google search results than others? Can my videos get more views and perform better in search rankings? How can I optimize YouTube videos for SEO (search engine optimization)? Can YouTube videos help drive more traffic to our business website? If you’ve ever pondered these questions, then this is the right […]

Business Blogging Success Tips with Ian Cleary

Is your business considering a blog or resource center? Do you have a blog that is not performing and wondering how to ramp it up for better results? Listen in on this Halftime Mike Podcast episode where Mike interviews Ian Cleary and uncovers keys to business blogging success! In This Episode: Business Blogging Success with Ian […]

Facebook Like Gate: Time to Move on!

Is Facebook banning Like Gate’s and the ability to force visitors to “Like” a page in order to get access to the tab app content? Yes, it appears the Facebook Like Gate is in it’s last days.  Facebook announces the end of the Like Gate in recent Developer announcement on their blog. Here’s what Facebook […]

Google Alerts Alternative: Talkwalker Alerts

Want to track web mentions of your business? Are you seeking a Google Alerts alternative? Time to Consider Talkwalker Alerts! As web and mobile Internet use has increased over the past three years, an important consideration for businesses is monitoring the mention of their company name and or product/service names. It can be very important […]

Facebook Save Feature: How to use for Content Curation

Are you using social media to market your business? If you so you are likely consuming a huge amount of content to keep up and stay ahead of the game. Let’s face it though, scrolling through your newsfeed can be a full time job. There are hundred’s of great articles that you could be reading, […]

Small Business on Google Plus: Why be active there?

  Is your business considering Google+? Wanting to know how to expand your social media marketing and how Google+ might help you? Are you a local business looking for a boost in local search ranking? Listen in on this Halftime Mike Podcast episode where Mike and Donna Gilliland dig into the reasons a small business would […]

Social Media Efficiencies: 5 Tips to be More Productive

  Does the idea of “Social Media Efficiencies” seem appealing and yet impossible? Are you overwhelmed at times by the sheer volume of  information flowing at you online each day? Do you ever struggle with paralysis to act and decide simply because there are so many options, tools, and “How to’s…” coming at you? If […]

9 Online Marketing Methods to Grow Sales

  Every business is  interested in growing sales and there are multiple online marketing methods to do so. To have the opportunity to increase your sales online means: “Getting in front of the right people in the right places. It also means directing them to the right place online with the right message for them.” […]

PicPlayPost: App to Create Dynamic Videos

If you have a smartphone, you’ve likely seen and used various photo collage apps that allow you to add multiple photos that are then combined into one image collage.  There are many to choose from and they all work about the same. PicPlayPost is different. The PicPlayPost app allows users to create video segment stories, […]

Social Media Image Sizes: Complete Guide

  Looking for the correct and latest 2017 social media image sizes? Here’s a great infographic outlining all the latest images sizes for the key social media networks.  It’s a complete social media image size guide just for you! This guide includes  the primary image sizes for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, AND YouTube. […]

Canva Button Comes to Web Tools

Recently, Canva announced the launch of the “Canva Button” that allows the Canva design manager to be accessed within your favorite tools. Our TabSite software for contests and growing leads is thrilled to be one of the early release partners! What is the Canva Button? In short, Canva access and power within web-tools like TabSite! […]

LinkedIn Prospecting: How to Grow Leads

Wanting to really see LinkedIn grow leads and become a ongoing power prospecting tool for you and your business? Listen in on this Halftime Mike Podcast episode where Melonie Dodaro brings some great insights from her new book! In This Episode In this episode I interview LinkedIn author and expert Melonie Dodaro.  We get to […]

Desktop tool for Instagram Marketing Management: Schedugram

Does your business use social media marketing as part of your online marketing strategy? Have you felt limited by the “mobile app only” option for Instagram? If so, then I’ve got some GREAT news for you! Schedugram is a web-based tool ideal for businesses using Instagram. It’s a fact that there are many options to […]

Collaboration: The Key to Small Business Growth

One often overlooked key for small business growth and sustained success is collaboration! In This Episode In this episode I dive into some of my story on business growth and how collaboration with others played a key role.  Collaboration is related to but different than partnering.   It’s not about merging with others, though that […]