Google Alerts Alternative: Talkwalker Alerts

August 12, 2014
Want to track web mentions of your business? Are you seeking a Google Alerts alternative? Time to Consider Talkwalker Alerts! As web and mobile Internet use has increased over the past three years, an important consideration for businesses is monitoring the mention of their company name and or product/service names. It can be very important […]

Facebook Save Feature: How to use for Content Curation

August 8, 2014
Are you using social media to market your business? If you so you are likely consuming a huge amount of content to keep up and stay ahead of the game. Let’s face it though, scrolling through your newsfeed can be a full time job. There are hundred’s of great articles that you could be reading, […]

Small Business on Google Plus: Why be active there?

August 7, 2014
  Is your business considering Google+? Wanting to know how to expand your social media marketing and how Google+ might help you? Are you a local business looking for a boost in local search ranking? Listen in on this Halftime Mike Podcast episode where Mike and Donna Gilliland dig into the reasons a small business would […]

Social Media Efficiencies: 5 Tips to be More Productive

August 6, 2014
Does the idea of "Social Media Efficiencies" seem appealing and yet impossible? Are you overwhelmed at times by the sheer volume of information flowing at you online each day? Do you ever struggle with paralysis to act and decide simply because there are so many options, tools, and "How to's..." coming at you? If so, […]

9 Online Marketing Methods to Grow Sales

July 31, 2014
Every business is  interested in growing sales and there are multiple online marketing methods to do so. To have the opportunity to increase your sales online means: "Getting in front of the right people in the right places. It also means directing them to the right place online with the right message for them." That […]

PicPlayPost: App to Create Dynamic Videos

July 29, 2014
If you have a smartphone, you've likely seen and used various photo collage apps that allow you to add multiple photos that are then combined into one image collage.  There are many to choose from and they all work about the same. PicPlayPost is different. The PicPlayPost app allows users to create video segment stories, […]

Canva Button Comes to Web Tools

July 21, 2014
Recently, Canva announced the launch of the "Canva Button" that allows the Canva design manager to be accessed within your favorite tools. Our TabSite software for contests and growing leads is thrilled to be one of the early release partners! What is the Canva Button? In short, Canva access and power within web-tools like TabSite! […]

LinkedIn Prospecting: How to Grow Leads

July 17, 2014
Wanting to really see LinkedIn grow leads and become a ongoing power prospecting tool for you and your business? Listen in on this Halftime Mike Podcast episode where Melonie Dodaro brings some great insights from her new book! In This Episode In this episode I interview LinkedIn author and expert Melonie Dodaro.  We get to […]

Desktop tool for Instagram Marketing Management: Schedugram

July 15, 2014
Does your business use social media marketing as part of your online marketing strategy? Have you felt limited by the "mobile app only" option for Instagram? If so, then I've got some GREAT news for you! Schedugram is a web-based tool ideal for businesses using Instagram. It's a fact that there are many options to […]

Collaboration: The Key to Small Business Growth

July 10, 2014
One often overlooked key for small business growth and sustained success is collaboration! In This Episode In this episode I dive into some of my story on business growth and how collaboration with others played a key role.  Collaboration is related to but different than partnering.   It's not about merging with others, though that […]

How Authors can use Facebook to Market Books

July 8, 2014
Over the last decade, Facebook has become the dominant online social network, with everyone from teens to grandparents participating.  They share updates and photos, join groups and spend significant time on the network interacting. With users being so active and with every major buying demographic on, Facebook is an excellent marketplace for personalities to reach […]

Create Images in Tech Gadget Backgrounds for Visual Pop!

July 7, 2014
Placeit: Online Tool for Creating Images in Tech Backgrounds   Have you ever wanted to showcase a product, or a video, or a photo of your team or product within a techy background?  The best angle would have been a "over-the-shoulder" view but the concept of trying to use design software to "bend" your image […]

Email Marketing Works: How and Why Email Marketing Grows Leads and Sales

June 26, 2014
Is email marketing part of your digital  marketing plan?  It should be!  Email marketing works. In This Episode I had the privilege to interview April Heavens-Woodcock, managing partner of Touching Clients, a New England area marketing consulting firm.  With her experience as a Constant Contact Authorized Local Expert and Infusionsoft Partner, April knows email marketing!  From subject […]

Smartphone App Tools: Use your Phone as a Mouse

June 24, 2014
Need a mouse for on the go?  Ever forgot your mouse and wanted something beyond your touchpad or roller ball? When the optical pointing device, commonly called a mouse, came into mainstream use with the arrival of the Macintosh computer in 1984, it revolutionized the way people interact with computers. The mouse allowed a more […]

Instagram Marketing: 6 Ways to Improve your Account

June 24, 2014
I believe that all professionals should know how powerful Instagram for business can be. However, just having an account isn’t enough. I’m here to share 6 ways to improve your Instagram account and help you develop a powerful Instagram presence. It’s important to make your Instagram profile as easy to view and navigate as possible […]

SEO for Small Business: How the Digital Marketing Funnel works

June 19, 2014
SEO for small business:  How I answered one small business that came to me wanting answers. In This Episode I often find the term "SEO" thrown around quite loosely and with many different meanings.  So when someone comes to me and says, "I need help with SEO!" I typically start asking questions to try and […]

Hotels using Instagram: 4 Ways to Use for Marketing

June 17, 2014
Social Media has become a great equalizer for the hotel business. It allows businesses to not just tell people about the great things their place offers, but show them. Since just about everyone has a smart phone, and Instagram now has more than 200 million active users taking, editing and sharing photos via the app, it’s easier than ever […]

Growing Business Online: Identifying your Ideal Customer

June 12, 2014
Wanting to use Social Media more and better in your business?  Wanting to hear some practical strategies for using Social Media more strategically in your business? In This Episode I get the opportunity to interview Wendy McClelland, a coach, consultant, and  Social Media trainer from Abbotsford, British Columbia.  We go through the key steps she […]

Grow Website Traffic: Use Apps to Embed Social Media

June 10, 2014
I've talked before about the way social media has changed things for businesses.  Today we'll look at how it can be used ON YOUR SITE to grow website traffic! Social media brings a "real-time" online impact to a company.  It has shifted communication from "one-sided" (where only the company talks) to two-sided, meaning companies that […]

How Search Optimization has Changed

June 7, 2014
You’re familiar with searching for things online.  Whether a question you have, or a product you want, or for doing cost comparisons.   In fact, the word “Google” has become a verb for doing an online search!  You’ve likely heard this before, “just google it!” The Basics: Any time a search engine like Google, Yahoo, or Bing is used, these […]

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