Do You Really Need a Mobile Ecommerce App? Did you know that eCommerce conversion rates from mobile apps are three times higher than mobile sites?
In the modern, fast-paced world, eCommerce has some undeniable advantages for both consumers and retailers.
For the latter, it is an opportunity to expand their business into global markets, while at the same time, spending much less than a brick-and-mortar business would demand.
For the former, eCommerce simplifies the entire purchasing process and gives users an opportunity to compare products and services, as well as their prices, and make smart purchasing decisions regardless of their geographical location.
Direct interaction with consumers helps shorten the product-distribution chain. And developing a mobile app for your eCommerce store is an option worth considering.
As a business owner, it is crucial to be able to recognize trends and changes in the market and adapt accordingly.
Here are a few reasons why we think you need to build a mobile eCommerce app if you want your brand to remain relevant in the coming years:
As long as consumers are glued to their smartphones, a mobile application for your business is going to be your best chance of establishing some sort of relationship with them. Once your customer has your app installed on their smartphone, you have a direct line of communication.
Push notifications can be a great way to interact with customers and become an integral part of their daily routine. The opening rate of push notifications is an astonishing 90%, which is 1.5x higher than that of email marketing.
The eCommerce industry is getting completely taken over by sales from mobile devices. You can take a look at your sales metrics yourself and there's a good chance that you'll see a large portion of your customers are using smartphones and tablets.
In fact, by 2021, mobile eCommerce is expected to take up an astonishing 72.9% of all eCommerce sales worldwide.
People love using their mobile devices to shop. The main reason for this is likely the added convenience of always having your phone with you, rather than having to wait to get to a computer.
Mobile commerce makes it possible for consumers to shop wherever they may be, at any time of day or night.
As we already mentioned at the very beginning of this post, most of the time we spend on mobile devices is spent in apps. If you look at your metrics and see that you're generating sales from mobile devices even without having a designated app, you might falsely assume that you don't need one.
The truth is that the results you're getting now are only the tip of the iceberg. At the end of the day, 78% of consumers say they would rather use an app than a mobile website to shop from an eCommerce store.
Sure, having a website optimized for mobile is a great first step. We would even say it is necessary regardless of whether you have an app or not. But, you are missing out on a lot of potential customers by not creating a dedicated mobile app for your eCommerce store.
So, we've established that your eCommerce website is not fulfilling its potential without a mobile app. Customers prefer to shop from mobile apps, so it's a matter of time before they choose to switch to a competitor.
If you're getting any mobile sales right now, you can count yourself lucky, but you should understand that this is not going to last forever. Being proactive about his situation and creating an eCommerce mobile app before you start seeing a drop in sales is the smart thing to do.
Any indecisive consumers who are finding it hard to choose between your store and a competitor's site will have a great reason to lean towards shopping from you.
You might be thinking that you don't need a mobile app because your biggest competitors don't have one either, but that's exactly what we meant when we said you should be proactive. Be the first among your competition to launch a mobile app and see customers flock to your store.
At the end of the day, all you should be looking at are the numbers. If you can benefit your bottom line by boosting your KPIs, nothing else matters. You can start focusing on the numbers by tracking your conversion rates.
The differences in conversions when comparing mobile apps and mobile websites are pretty clear. According to research done by Button, app conversion outperformed mobile web conversion by 157% during the first half of 2019.
Just think about how much more money your store could be making if you could instantly increase conversion rates by almost 160%. And that doesn't even include the new customers you would get from having a live mobile app.
So, do you really need a mobile ecommerce app? Based on all the statistics and facts we outlined here, it seems that you should really consider getting a mobile app for your eCommerce store. The numbers speak for themselves, so we think you should make this a priority.
Now that you know that your eCommerce business needs an app, it's time to take action and build one. This might sound a bit intimidating if you have no experience, but you don't have to do everything yourself.
There are plenty of mobile app development studios out there, so feel free to look around and find the one you like.