Archives

Exploring YouTube as Content Marketing with Steve Dotto

June 5, 2014
Exploring the ways businesses can maximize YouTube for business! Steve Dotto of Dotto Tech in British Columbia, CA stops by the Halftime Mike podcast to talk about ways to use YouTube in social marketing, and how he produces videos at least 5 days a week as a central part of his content marketing strategy. Youtube […]

LinkedIn for Business: How to Crack the LinkedIn Code

June 3, 2014
My friend Melonie Dodaro has just launched a phenomenal new book on LinkedIn.  It a powerhouse of insight on how to unlock and really use the largest online business social network! You know I'm all about helping people grow their community (Attraction), their leads, and ultimately their sales (see my 3 Keys).  What's exciting for […]

Using Social Media to Grow Business - An Entrepreneur's Story

May 29, 2014
The power of social media revolutionizes business in many ways!   From marketing to "humanizing a brand", and on to customer support and engagement, social media has really turned business upside down.  The consumer has access like never before to the brand, and companies must adapt or lag behind. In this podcast, I interview a man […]

Instagram for Restaurants: 4 Ways to Market

May 27, 2014
Today’s restaurant owners possess incredible resources that weren’t available even a decade ago – social media channels! Social media helps the owners share info about his or her restaurant, creates an ‘in club’ community for customers who are already loyal, and provides extra means of communicating a restaurant’s message to a broader audience. Plus, it’s inexpensive! […]

7 Keys for a High Impact Website Home Page

May 22, 2014
What makes a great website home page?  Ask 10 people and get 10 different answers. As I talk with businesses, I often find that what they THINK should be on the home page and WHAT ACTUALLY SHOULD BE are two very different things! In This Episode: In this episode, I break down 7 keys for a high […]

Images versus Text - The Data on Visuals Winning

May 20, 2014
We've said images matter in social and digital media. We've said that images capture attention better and are processed faster than text. Here's the data to prove it! Fast Facts to Tweet: Visuals are processed 60,000x faster than text!  Click to Tweet > People remember 10% of what they hear, 20% of what they read, […]

How to use Snapchat for Business Marketing

May 20, 2014
The social media marketing landscape is constantly changing, making it challenging for businesses to keep up.  For savvy marketers who understand the different channels (Facebook, Twitter, etc…) and how to use them, the task is somewhat manageable, though the pace of change is always fast. The real challenge, however, comes from identifying which emerging new […]

Fight Social Overwhelm with Doable Tactics

May 20, 2014
Hey, Mike here. This post is personal. I'm really, really pumped about this!  This is near and dear to my heart and has come from many months of preparation!   I've been listening and taking notes as I speak with people at conferences, on social, and online. I hear again and again things like: It's […]

LinkedIn Expert Tips with Viveka von Rosen

May 15, 2014
LinkedIn is the "Go to"  business professional social network.  Over 77% of B2B companies reported in 2013 that they acquired a new customer via LinkedIn. LinkedIn expert Viveka Von Rosen is ready to help you maximize success on this platform. How are you doing with your LinkedIn account? Have you maximized it and are you using […]

Going Deeper in Google Plus with Martin Shervington

May 8, 2014
How do you maximize Google+?  Ever heard of and participated in Google+ Communities? Learn from one of the top leaders on Google+, Martin Shervington, as he stops by the Halftime Mike podcast to discuss his favorite topic! In This Episode I was able to interview Martin and together we dove in and discussed the huge potential of […]

Visual Imagery Keys in Media...An Interview with Canva's Chief Storyteller

May 1, 2014
You've heard it say, "a picture is worth 1000 words..."  (perhaps online it's worth 100,000 words!) In this podcast episode, Mike spends time with Canva Chief Storyteller, Zach Kitschke.  Canva, the non-designers dream design tool, has taken the digital world by storm!  Launched in beta the fall of 2013, Canva has surged forward in growth […]

Are you Like Mike?

April 29, 2014
You've heard it said, "Be Like Mike..."  Are you like Mike? No, not me, nor the great Michael Jordan.  We're talking about the "Digital Mike" of 2015! This is a great infographic profile of the digital user.  Businesses need to understand how we operate! Mike and friends check their smartphone throughout the day, every day. […]

Growing Social Business and Social Media Trends with Tyler J Anderson

April 24, 2014
How do you grow a business from 1 to more than 10 in just a few years focusing on Social Media strategy and implementation? Tyler J. Anderson of Casual Friday's, a San Diego based national Social Media and interactive media agency, is the guest on this episode of the Halftime Mike podcast.  Listen in to […]

5 Mistakes Businesses Make with their Website Home Page

April 19, 2014
What makes a great website home page?  Ask five people and you likely will get five different answers. However, there are key mistakes businesses make with their website that you must avoid. As I talk with businesses wanting to improve their online performance of growing leads and converting sales, I often find that what they […]

Quick Tips for Digital Marketing Success

April 17, 2014
Gaining traction online and improving your digital sales funnel are key goals of nearly all businesses online. As many of you regular readers know, my goal is to help you do this and to make it practical and doable by taming the social and digital overwhelm you can encounter and give you straight and simple […]

Quick Tips for Your Digital Marketing Success

April 17, 2014
Gaining traction online and improving your digital sales funnel are key goals of nearly all businesses online. As many of you regular readers know, my goal is to help you do this and to make it practical and doable by taming the social and digital overwhelm you can encounter and give you straight and simple […]

Facebook Image Dimensions 2014 Updated

April 15, 2014
Need to know the details on 2014 Facebook Image Dimensions for your Page?  Want to know ALL image sizes, including ads? Jon Loomer has created a standout guide of all the image sizes in use on Facebook that every marketing person needs! This is simply the best resource we’ve seen compiled on Facebook’s dimensions and […]

The Beginner's Guide to Google+ with Ray Hiltz

April 10, 2014
Do you want to know more about the features of Google+ and how they can help your online business exposure thrive? Google+ is a growing power in social networking for businesses that should not be ignored.  More and more businesses are using it with ever-growing success. Because it is Google, it should not be taken […]

Tips on Monitoring Facebook Pages

April 9, 2014
I recently had a great question posed to me on my site.  I thought it had enough value that I should turn it into a blog post and share the question and my answers to all of you! So here we go! Inquiry: Hello Mike.....just discovered the podcast. I have a facebook question for you. […]

Add RSS-to-Email to your Blog to Increase Visitor Touch Points

April 8, 2014
Would you like to reach your site visitors again and again after they visit your blog? One way that businesses and organizations can increase readership of their blog posts and the touch points they have with visitor after the visit is by encouraging those visitors to subscribe to get new post alerts via email. The […]

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