Launching A Personalization Business
Giving gifts is one of the most joyous things people do. They spend hours and sometimes weeks trying to plan the perfect thing. So it isn’t surprising that people have moved forward and are looking for a way to give something that is just a little bit more. Personalization offers room to add an extra touch. And it is no longer limited to only names on a keyring (although that is a great gift too). It is a viable business and thriving – because everyone wants to be unique.
So if this sounds like an idea you have toyed with, then it might just be time to start laying the groundwork to make it happen. Here are some general tips to consider:
It will begin with a business plan. You will be doing a lot of research into the market, and studying what your competitors are doing. Consider everything that they offer and ask yourself, what is it that you want to provide. Pens? Bags? Glass goods? If you can, find a business coach or a local small business centre to help you nail these things.
You’re also going to need a name, a logo and a tagline. Try to keep it related to what you’re actually doing too. Once you have it all down, check to make sure all your social tags are free and the name isn’t being used elsewhere. You might have to work on this for a while until you find something that is free.
The nature of this beast means you will either have to have an amazingly steady hand, work ethic and speed and do it all by hand, or you’re going to need machinery. So you probably need to explore funding for your small business too.
If you are selling smaller items that are handstitched, painted or calligraphy based, then you can probably find space in your home to turn into a studio and an office. For bigger things like engraving and etching then you will need to either have a garage or shed big enough (and permission), or you’ll need to rent a commercial space. Think about what is going to be the most beneficial to you.
Buying the equipment, you’re going to use is a fascinating part of the process. Choosing the inks, the laser cutter, and sourcing suppliers of glasswear, ceramics, material and more. You can take your time, negotiate deals that are beneficial for you and your business. A key point here is to only buy exactly what you need. Don’t be tempted to purchase an excessive stock of anything, many small businesses buy too much inventory and struggle to store and sell it without incurring more costs.
You should start your marketing before you even have stock. Have a website where people can sign up to be notified by email when you launch, and you’ll already have hot leads to sell to when the time comes. Your social media should also be up and running by the time you have your first products ready.