Instagram Growth Hacking Techniques for Your Business
According to data from Sprout Social, 60% of new users learn about new products via social media. If these statistics are anything to go by, it is quite evident that Instagram provides excellent opportunities for entrepreneurs who want to launch and sell their products online. Interestingly, over the years, Instagram has significantly evolved. For instance, the feed and app have gone through many iterations, with the tweak of algorithm and additional features coming into place. If you are looking to grow your account, incorporating new growth strategies is the way to go. Let us get started on some of the Instagram growth hacking tactics and tips that will help you grow your account, expand your customer base, and increase sales.
Post quality content consistently
One of the best ways to grow your Instagram business account or page and reach a wider audience is to post quality content consistently. In essence, posting regularly gives your followers a reason to visit your page and interact with your brand. Well, you need to do some research and find out the best time to post and the type of content to put up. For example, did you know the best time to post your business content is Wednesday at 11 am, and Fridays between 10 and 11 am? Yes, this is according to the Instagram Global engagement report. During this time, most Instagram users are active globally. That said, you still need to check your analytics to determine the best time to post for your targeted audience.
- Design a posting schedule that indicates your posting frequency and highlights on the quality of your content. This will act as a reminder and will also help you in identifying the areas you need to improve to make the most out of your Instagram.
Utilize growth tools & services
Growing your audience base on social media is not a walk in the park. On Instagram, it can even get harder to win more followers due to varying customer demands and increased brand competition. That is why it is essential to choose the best instagram growth service that will increase your posts’ visibility and increase your following. Investing in Instagram growth and marketing services relieves you of the pressure to find followers and allows you to reap the benefits of an increased customer base.
Useful tips on how to find the best Instagram growth service
- Find a service that focuses on real followers on Instagram– avoid preloaded accounts or services that require you to buy followers.
- Try to determine the targeting options offered.
- Understand the liking, follow, and auto comment methods used.
- Ensure the dashboard meets your needs
- Enquire about customer support
Have visually appealing Instagram feed
A social media report by WebDam revealed that 60% of the best-performing brands have a consistent look each time they post. One fact about Instagram is that it allows visually-appealing posts to attract more traffic as opposed to highly-filtered unauthentic ones. To grow your Instagram account for your business, it is crucial that you match the brand identity with the items that you are marketing. While it may not be loudly said, your content is more approachable and relatable if it is visually attractive. Again, you can use software to increase the visual appeal of the product images. This will get you more visitors to your business page and convert them to customers.
Use the right hashtags appropriately
Hashtags help with increasing the visibility of your posts. It is crucial that you choose the best hashtags for your Instagram posts to appear at the top. For example, if you are selling ladies’ wear, you can use specific hashtags such as #Dresses, #Trousers #Ladies instead of general hashtags, i.e., #clothes. With specific hashtags, you can reach a large number of the targeted audience. Generic hashtags are not good for the competition since they will get your posts lost in the crowd.
Takeaway on hashtags:
- Do some research to know the number of hashtags to use in a post. Research shows that 91% of top brands use less than seven hashtags on their posts.
- Using quality hashtags directs traffic to your posts and increases its visibility.
- Learn from your competitors.
- Using a small number of hashtags minimizes the risk of looking untargeted and unprofessional.
Instagram has evolved in recent years to a go-to platform for many buyers and sellers. As a business owner, you need to know the best ways to increase your audience base on Instagram. Like any other brand, you have to put in the work to make sales. Learning to use quality hashtags, posting quality content that is visually appealing to your audience, will win their hearts and increase your following. Luckily most of the processes can be automated, and by investing in Instagram growth services, the process can be easier!