If we have a business or are trying to establish a career as an influencer, Instagram is a helpful tool in generating reach. By using methods that influence Instagram’s algorithm and a general presentation that suits our target audience’s needs, we can reach many potential new customers and captivate them with our content. There are several methods you can use to improve your Instagram reach. Here are some of them.
By 2023 Instagram is predicted to have reached 1.2 billion users worldwide. Needless to say, the number of potential clients one can reach via the social media platform is staggering. You can only make use of those numbers, however, if the content you post makes its way onto the user’s feeds.
The biggest benefit of creating this reach over Instagram is that it is “organic”. Meaning, you can increase awareness of your product without having to advertise it directly. Instagram will show your content to its users without making them aware of why they chose these specific posts. This way, potential clients assume your service came across their dash naturally. This creates acceptance rather than hostility towards overt marketing.
If you use the right strategies, Instagram will show your posts to users when its algorithm decides they fit their interests. Additionally, with the right hashtags, content, and ads you will make it easier for your potential clients to find you and generate interest.
It might sound superficial, but it is not. We don’t buy followers to brag about huge numbers. Instead, we buy them aimed at the algorithm. Instagram looks at these counts to determine whether a post is “good” and should therefore be higher in the search results or feed ranking.
If we want to appeal to a specific target audience, for example in Germany, we can buy German Instagram likes, making the algorithm assume our content is something German users like to see.
When we post a picture and give it a describing hashtag, the algorithm can use it to sort the post thematically. On the most superficial level, if a user types in the exact keyword we have used, our post will be shown to them (depending on which posts with the hashtag are considered better than others).
There are two ways to look at hashtags:
A good group of hashtags includes both the most basic and recent, most likely keywords. Instagram Analytics helps you find the most popular and relevant hashtags for your service.
Followers, likes, and comments are three of the most powerful ranking factors for Instagram’s algorithm. If many people look at your content and interact with it, then it must be good. Instagram then shares it more, to please more of its users.
If you have a lot of engagement, it does not only mean you will be placed higher in search rankings. Even on the dashboard of people who already follow you, these things factor into how present your content is on their dashboards. Generally, if a person likes a lot of the same account’s posts, Instagram will put more of their content onto their feed.
You can create engagement such as this by interacting with users a lot. Give them reasons to comment on your posts, work in collaborations with popular users, directly and quickly reply to any question, and so on.
Instagram’s feed is anti-chronological, but there is still a structure behind it. For example: Generally, Instagram prefers to show more recent posts because it figures they are more relevant. If a user has not used Instagram for a week, however, the feed will show the most “important” posts from that timespan. If the user uses Instagram every 4 hours, it will instead show the most recent posts.
By using Instagram Analytics, you can find out when and for how long people interact with your content. Use this knowledge to post during the peak times when your target audience is online, to make sure your posts are “relevant” enough to be shown.
With platforms such as TikTok becoming more popular, even Instagram is shifting focus from images to videos. Live videos and stories are indispensable tools to appeal to more users. They give you the chance to show more private insights into your life or business. Instagram Stories also have the benefit of being listed above the news feed. This prominent placement can pay off if their content is informative and fun.
You can use ads to increase your organic reach if you use them correctly. The best tactic isn’t to pay for an advertisement banner or anything too flashy. Use Instagram Ads to promote an already existing post.
This works best for content that already has high engagement rates since people are more likely to enjoy it even when it is marked as promotional. This post will most likely gain a rise in engagement. It might be thanks to the paid ad, but it factors into the same numbers that will make the algorithm consider the original post “good” and worthy to promote without the ad.
Instagram has a large follower base. We can make use of them to increase the reach and gain new customers. In order to find those who are interested in our service, we have to increase our reach. By using the right strategies, such as timing and increased engagement, we can make our content appealing to the Instagram algorithm. It, in turn, will take our posts and show them to other users more prominently. Potential customers will respond to this organic advertisement positively.
