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Improve Your Digital Marketing Journey With PSG Grant

Improve Your Digital Marketing Journey With PSG Grant

Before the digital marketing PSG grant became available in October 2021, businesses had understood for a long time the importance of digitalization. The COVID-19 pandemic, however, has accelerated the digital transformation as the world moved online.

Despite the easing of community measures today, for several months, children had to take online classes for their schooling. Employees had to work remotely at home to prevent exposure to virus transmission. That period may be brief, but it changed the world forever, especially for businesses.

Since consumers nowadays prefer to do things online. Particularly shopping, thus, businesses should take their digital marketing journey to the next level. That is where the digital marketing PSG grant would come in.

Keep reading to know the digital marketing PSG grant and how it can help your business.

What Is The Digital Marketing PSG Grant?

The Singapore government expanded the Productivity Solutions Grant (PSG) for digital marketing. This way small and medium enterprises (SMEs) can tap extra funds for digital marketing campaign developments. SMEs can widen their reach to potential customers and drive more traffic to their brick-and-mortar stores. All by applying for the digital marketing PSG grant. Then they engage with a pre-approved PSG vendor for digital marketing solutions.

What Are The Benefits Of Getting The Digital Marketing PSG Grant?

It is crucial to understand that getting a digital marketing PSG grant for your company can be challenging because the  Productivity Solutions Grant has strict criteria. Besides establishing your goal, you must also gather all the necessary paperwork and submit a digital marketing PSG grant application.

Here are the benefits that SMEs can gain when they get the digital marketing PSG grant.

1. Funding Support

The digital marketing PSG grant, as opposed to loans, is a form of financial assistance SMEs can apply for in Singapore. Those who applied and received approval will not worry about repaying the fund given as long as they use them for the digital marketing solutions for their SMEs.

2. Create New Or Expand Existing Campaigns

Another benefit of the digital marketing PSG grant is that SMEs can use it to create new or expand their existing digital marketing campaigns to draw more potential customers, gather leads, and generate conversions.

Consider the digital marketing PSG grant as a tool to enable you to tick off a box in your business growth checklist. For instance, if your goal is to increase customer engagement on your social media, you can use the digital marketing PSG grant to enhance your social media management. You can attract more people who will become your followers, which you can later convert into paying customers.

3. Collaboration With Experts

Besides receiving funding support, an SME with an approved digital marketing PSG grant can work with a pre-approved PSG vendor for digital marketing solutions. They can put strategies into action more successfully because of their extensive knowledge of digital marketing and years of expertise.

Once you avail of the PSG grant digital marketing package from a pre-approved PSG vendor, you can outsource your digital marketing needs to them. Consider working as closely as possible to guarantee that you can get the most out of their digital marketing services.

Who Can Apply For The Digital Marketing PSG Grant?

Before any SME can enjoy the benefits of the digital marketing PSG grant, they must be eligible to apply for funding support and receive approval. Here are the eligibility criteria that an SME must pass to become eligible to apply for the digital marketing PSG grant:

  • SMEs should be registered and operating in Singapore.
  • Any purchase/lease/subscription of the IT solutions/equipment/consultancy service that SMEs will avail of should be used in Singapore alone.
  • Have a minimum of 30% local shareholding (for chosen solutions only). At the point of application, there must be three local employees (only for consulting service solutions).

4 Steps For Applying For The Digital Marketing PSG Grant

Step #1: Speak With The Consultant From A Pre-Approved PSG Vendor And Get An Estimated Quotation

Once you confirm your eligibility, you should speak with the consultant from a pre-approved PSG vendor to discuss your digital marketing needs. This allows you to get an estimate quotation of their PSG grant digital marketing package.

To know which pre-approved PSG vendor you should reach out to, get the names at the GoBusiness portal under All PSG Solutions on Solutions For All Sectors.

pre approve

Step #2: Log In At GoBusiness Gov Assist With Your Corppass

On the same website, log in with your Corppass once you have chosen which pre-approved PSG vendor will help you on your digital marketing journey.

Step #3: Fill Up And Complete The Digital Marketing PSG Grant Application Form

After logging in, you should fill up and complete all the necessary information in the application. You will need to attract the estimated quotation of your chosen pre-approved vendor’s PSG grant digital marketing package with the other necessary documents.

Before submitting your digital marketing PSG grant application, double-check everything. This can help to guarantee you did not forget to include something.

Step #4: Wait For The Digital Marketing PSG Grant Approval

After submitting your application, you will have to wait for the digital marketing PSG grant approval. It will usually take six weeks to process your application.

Contact OOm at +65 6391 0930 or leave a message on their website if you are interested in taking your digital marketing journey with the PSG grant together with this digital marketing agency.

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