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Contest Code: How to Run Successful Social Media Contests

Social Media Contests….All the rage, but how do you get results?

Is your business considering ways to up your game online using social media contests but you’re not confident on the process?

Needing a game plan for a social media contest?  There’s more to a social media contest than simply tossing up a message announcing that the contest is open!

In this episode I dive into the key details of successful social media contests for business…

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Social Media Contests for Business Success:

Covered in this podcast episode….

– How your business can grow leads with a contest
– Keys to the length and awards you offer
– The details for pre-contest prep
– How to safeguard your contest with rules and security
– Ways to increase sign-ups and participation
– What to do after the contest
– and more!

 

Contest Code: How to Run Successful Social Media Contests

Social Media Contests offer tremendous opportunity

It’s not something you just roll out with a Tweet or Facebook post and expect success!

Here’s the basics flushed out in more detail within the podcast.

1. Start with the end in mind!  What’s the end goal?

  • More product purchases
  • In store traffic increases
  • Email list Growth
  • Qualified leads
  • More website traffic

Define it, know it, plan according to it!

2. Next….the type of Contest and platforms you’ll use

  • Where does your customer / ideal customer spend time on social?

3. REQUIREMENTS TO ENTER

  • MUST be SIMPLE!
  • Mobile friendly entry form!

The more complex, the less entries! 

4. THE RULES

  • Who can enter, geographic boundaries, age limits
  • Not a democracy, give yourselves broad power to eliminate someone for potential fraud

5. THE RUNWAY – can’t be too short! BIGGEST MISTAKES MADE HERE!

  • 3-4 week window before go-live date
  • plan imagery, messaging
  • use website, email marketing, social media, REPEAT!
  • Use partners, dealers, your network, ads targeting, etc.

6. The PRIZE – don’t just give an iPad

  • Prize must be relevant to your end goal and company (Mari, Auntie Anne’s Pretzels)

7. LENGTH

  • Big Mistake #2 – Contests that are too long!
  • Shorter is better!
  • 2-7 days is in the sweet zone.  Sometimes even shorter works well.

8. COMMUNICATION DURING

  • Let your audience know it started
  • Let them know what is happening
  • Let them know updates

9. WIND DOWN

  • Tell them they have 2 days yet to enter (or equivalent)
  • Alert them to the final day
  • Final hours

10. ANNOUNCE WINNER

  • Be sure to not leave people hanging!
  • Announce within 24 hours or specifically as you outlined in the contest
  • Let people know when the winner will be announced

11. KEEP MOMENTUM GOING

  • Can you get the winner to send you a pic of them with the prize? That’s great “after” marketing
  • Share contest stats and remarket to those that entered

What’s your biggest takeaway from these tips and golden nuggets?  Share below!

Needing a game plan?

I’ve got the webinar for you!  My next webinar offers more details and a deeper dive into running successful contests! 

Click image below!

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Social Media Contests for Business Success:

When is it?  Thursday, Sept. 3 online!

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It’s always about taking away learnings and applying them!  What’s the key takeaway that you need to act on in the next 24 hours based on listening to this?

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Why the Halftime theme Mike?

I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

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