TikTok has made its entrance onto the social media scene and it seems like it’s taking the front line as the years go by. It’s one of the most popular social media platforms with its interactive and fun way of creating and promoting content. However, it can be quite challenging to get views on the content you’ve worked hard for. With more than 732 million users on TikTok, it’s important to make your videos stand out from the rest in order to get views. If you want to learn how to get more followers and views on TikTok, we’ve got you covered. Check out the best ways of boosting your online presence and learn about effective strategies for driving traffic to your profile.
Before jumping into creating the content, you need to define your target audience to get their attention. It’s better to be as specific as possible and choose a certain niche. The For You Page or, FYP is the page you land at when you open the TikTok app, so having a clear idea of the target audience will help you land your content there.
Use social media platforms to ask your followers about the type of content they’d like to see on TikTok. Another thing to keep in mind is to focus your content on Gen Z. TikTok is a community of ‘Gen Z’ers, with the majority of the US TikTok users being below 30.
Pro-tip - you can buy TikTok followers and appear as a popular account. People are intrigued by social media accounts with a large following, so it’s a smart strategy to attract followers!
Using effects is an excellent strategy to gain viewers and give your TikTok content more of an “artsy” scheme. You can use effects that are currently trending so the videos you create are pushed further by the TikTok algorithm.
Navigate to the discover bar of TikTok to find the effects and choose one that’s trending, then add it to favorites. Next time you shoot your clip, this effect will be available on your record page.
Make sure to include captions in your videos to boost follower engagement and add an extra layer of interest. The vast majority of TikTok-ers use captions like “wait till the end”, or “keep watching” to intrigue the followers and make them watch until the end of the video.
According to Facebook statistics, 65% of the users who will watch the first 3 seconds of a video, will continue watching for at least 10 seconds. And 45% will watch for 30 seconds. Thus, the first 3 seconds are critical in attaining followers and keeping them for longer. The content needs to be exciting from the beginning, so make sure there is a catchy statement, a funny comment, etc.
If you’re an active social media user, then you can use this tactic of sharing your TikTok content on other social media platforms. And when you share on other platforms, do not forget to add hashtags to the content. Hashtags are a powerful tool that helps the algorithms identify what are you posting about.
Then, add links that will take the followers to your content on the other social media accounts you’re active. A link on Twitter and a short teasing video on Instagram stories will get you covered.
TikTok creators need to post regularly to stay relevant and grow their platforms. You can start posting 2-3 times per day instead of once to increase the chances of getting more views. Even though it might seem like many videos, the TikTok production of videos is easy.
And if you are lacking in ideas, take inspiration from the current trends. Also, you can keep the content separated into parts - for example, you can make 3 parts of the same themed topic you’ll discuss to keep the fans engaged and interested, instead of making one video.
More importantly, don’t delete the old content. Although it might be tempting to delete your old content as silly as it might look, it’s not the best idea. The TikTok algorithm will evaluate each video separately, which means, old videos won’t have any impact on your new content.
Another tip when it comes to posting content is to stitch it so you can get more views. When you stitch the video, you will gain traction and views as the video goes viral. It can be a funny reaction based on the other person’s video, or sharing your personal experience regarding the matter - it’s all up to you!
Take your TikTok videos to the next level and boost your fanbase by following the tips above. Check our blog to learn more about social media marketing strategies, tips to engage your followers on TikTok, and more.