Whether you’re in charge of holding events at hotels, country clubs, wedding venues, or any other kind of venue, if you want the events to be profitable, you need to have a solid venue management process in place.
Ultimately, that comes down to ensuring the events run smoothly every time. When you pay attention to fine details and provide guests with first-class service, you’re sure to build a respected reputation and see clients return again and again.
Here are some of the key things you should be doing to make sure your venue management process is successful and profitable.
Everything needs to run like clockwork when you manage events at venues.
That includes the preparation work as much as the live event. Therefore, you should definitely make use of venue management software for managing communications, floor plans, sales, billings, and much more.
With the right software, you can easily keep track of each element of the event and adopt processes that help to save effort and time.
You can also more easily establish new processes for greater efficiency, centralize information so that it’s easy to access, simplify communication methods, and increase bookings, revenue, and repeat business.
If you want your events to become more profitable, utilizing venue management software is a no-brainer.
Even with software at the core of your operations, it’s important to include the human touch when communicating with members of staff.
Before each event, you should hold a meeting with your team. You should make sure everyone knows what their tasks are and ask if anyone has any questions.
Not only does that ensure everyone has clarity about their job roles and the event goes smoothly. It also shows that you care about your team.
By always holding pre-event meetings, you build quality and consistency in your team, which filters down to the event.
You will soon build a solid reputation for putting on first-rate events and, in turn, make your business more profitable.
To ensure that events are profitable all year round, you need to diversify.
For instance, if you only cater to wedding parties, most of your business will come in the summer. That means you need to find opportunities for events that can be held during the colder months.
For example, you could hold events for annual non-profit organization meetings or business conventions.
Look at ways in which you can provide services for different types of events throughout the year and invest in additional items, such as whiteboards, that may be needed for those events. In the long run, your business is sure to reap more profits.
Before any event begins, you need to do a walkthrough. Put yourself in the shoes of attendees and start outside and work your way to the inside, paying attention to every detail along the way.
In addition to ensuring members of staff are providing drinks and that tables are laid out correctly, look at cleanliness and potential health and safety issues.
Having a keen eye for detail is a must if you want to continually provide first-class quality venue management.
Lastly, one excellent way of making sure that each member of staff is just as diligent as you and is providing superb service is to use mystery guests at your events.
The higher quality that the service always is, the more profitable your venue management process will be.
You could employ someone directly to act as a secret-shopper guest or use a mystery shopping service.
By doing so, you can get valuable feedback about things that you do not see. After all, you can’t be everywhere at once. So, using mystery guests is a great way of getting an objective view on things like service.