How Can Real Estate Agencies Stand Out from the Crowd?
Real estate agencies need to stand out from their competitors if they want to be successful. It’s essential to attract not just people who want to sell their property but also buyers to help with making a quick sale and getting sellers the deal that they want. There can be a lot of competition to deal with, and some sellers will even choose to work with more than one real estate agent, making it even more imperative to do a good job. Getting your business the attention it needs requires some smart methods to help it stand out. With the right marketing techniques and customer service, you can convince people that your business is the best.
Develop Your Website
Every real estate agency needs a good website. Many businesses might start off with a simple brochure website that advertises their services in a simple way. However, as you develop your business, your website needs to represent what you have to offer. If it’s too simple and doesn’t let people know why they should use your services, it could damage your chances of growing your business. A professional design for your site that looks great and offers plenty of information will help you to promote your business to the right people.
Publish Valuable Articles/Blog Posts
Running a blog on your site is one of the best things that you can do to improve SEO. It allows you to add new keywords to your site while also providing valuable information. If you want your articles to do more for your business, you need to look beyond the basic fluff pieces that many other agencies publish. If you’re just offering the same information as everyone else, there will be nothing that makes you stand out. Consider answering the questions that no one else is answering, as well as providing in-depth information that has more details compared to what others are offering. You might also offer stories relating to your customers and your employees to create more personalized content.
Ditch Stock Images
If you want your website to look professional and attract more customers, you should avoid using stock images. They might be useful when you first launch your site, but they can soon make it look generic. When people are looking for property online, particularly millennials, they want authenticity. They can tell if the photos that you’re using are generic stock photos or don’t have anything to do with the services that you offer. They want to see genuine photos of the areas that you service, the properties that you have for sale, and your customers and employees. It’s worth spending money on professional photography for your website and for other marketing materials, such as brochures.
Interact on Social Media
Social media has become an important tool for marketing and customer service. Being active on social media is a great way to promote your business, as well as interact with people. Responding to people on social media in a timely and helpful way can be a good method to help your real estate business stand out. Many companies fail to do this effectively, leaving potential customers to turn elsewhere when they don’t get the answers that they need. Social media isn’t just a one-way marketing channel. You should use it to engage with people and show that you care about your customers.
Show Video Images
Having different types of content can help to make your real estate agency stand out. One of the things that can make a significant difference is to have video footage on your site, instead of just static images. This could range from video tours of properties to aerial footage of neighborhoods. Many real estate companies are starting to invest in drones to help them capture amazing footage to include on their website. You can find a guide to buying an enterprise drone at https://www.drdrone.ca/. You can read about what to consider before buying and which models to look at. However, you don’t have to have any fancy equipment. If you have a phone with a decent camera, it can get you started with making video tours of properties.
Connect with Your Community
Being a part of your local community is a great way for real estate businesses to connect and make themselves look good. There are various ways you might choose to interact with your community. You could sponsor a local event, which might be a charity event that helps your local community. You can get involved with local charities that make sense for your business and values. For example, a charity that aims to improve housing conditions or reduce homelessness might be a good choice. You can also connect with your community in other ways, such as holding your own event.
Give Unique Closing Gifts
A closing gift is a great way to give customers something a little extra once a sale has been completed. Giving closing gifts can be a good way to encourage people to remember you and keep you in mind if they ever need to buy or sell a property again. If you’re thinking about how to give the right closing gifts, consider trying to give something personal to your customers. You don’t necessarily have to spend a lot of money to make an impact, but you do have to take the time to get to know your clients.
A more personalized approach to marketing your business can help you to stand out in the crowd. One of the ways you can be more personal is by sharing stories with your audience. There are different types of stories that you can share, from your own story to the stories of your customers. You can also share them in different ways, including blog posts and videos. Sharing stories with your audience helps to humanize your business, which is something that real estate agencies, in particular, can benefit from. Many people see real estate agents as being in the same league as lawyers and other unsavory careers, so you need to show them that reputation isn’t deserved.
Start a Podcast or Youtube Channel
If you want to put out content for your customers, it doesn’t just have to be written content. To stand out from other companies, consider putting out something using video or audio, such as a video series or a podcast. You could use it to discuss a variety of topics that are relevant to your audience, from the latest news in housing to answers to some of your customers’ questions. As well as recording and editing content, you could stream live content if you want to put out something engaging. However, you would need to choose the right time to broadcast to bring in an audience.
Keep an Eye on VR and AR
Virtual reality and augmented reality can be used to promote your business by giving customers some informative tools. Augmented reality can be used to place furniture in properties so that people can see how their furniture might look and how much space there is. It allows people to be more engaged and interact with the properties that they are interested in. They can more easily narrow down which properties they might be interested in without having to see them in person, which could save time for your business.
Your real estate agency can be more attractive to clients by standing out from others. Think about how you can get their attention by doing things differently.