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Getting Organic Traffic is Cool, But Can You Sustain It?

Getting organic traffic is cool, but can you sustain it?

Organic traffic is free traffic. Thus, this is the type of traffic that website owners want the most. If we refer to statistics, 70% of the links search engine users click on are organic.

The best and the most obvious way to increase the organic traffic of your website is to publish relevant high-quality content on your blogs.

Other key steps to increase your website traffic and build ongoing successful organic traffic include –

  • Identifying your organic traffic. Define it and expand your SEO goals
  • Assess Your Website's Current Health and Performance
  • Identify Your Target Audience
  • Research and Analyse Your Competitors' Content Strategies
  • Increase and Improve Your Website's Content
  • Improve Your Website's Usability and Technical SEO
  • Create a Content Marketing Strategy
  • Promote Your Website
  • Optimize for Higher Click-Through-Rates (CTR)

How to reduce rank loss?

Once the cumbersome work is over, you can focus on improving your rankings. Thereby increasing your organic traffic. As such, it's essential to reduce the threat of rank loss over time.

Rank loss occurs when new and existing competitors overtake your top keyword rankings. A dramatic fall in the organic traffic could be a result of a fall in the rankings. However, changing relevance for your content, technical issues on your website, competitors improving their offering, or algorithm changes could lead to your content losing authority or Google updates. We're in 2021 and experts are still scratching their heads to come up with a formula that predicts loss in ranking. So, the rule of thumb, according to them, is to have a consistent flow of organic traffic to your website to be sustainable. It's also known as having an organic traffic "pipeline" in place.

The following steps may help you to build a successful organic traffic pipeline.

Step #1: Make most of the questions asked by users in keyword research

Questions and answers are paramount to increasing organic traffic. User questions in popular platforms can be used as leverage in your keyword research. Incorporate this by creating compelling and keyword-rich titles with the questions.

Answering these questions, which a lot of readers are interested in, will be beneficial. Of course, you also have to produce high-quality content for those keywords.

Hence, while your rivals might be tussling to get their main keywords ranked in the intensely competitive search engine rankings, your pages would be getting ahead of them on the right keywords. All thanks to your answers that are solving real problems for the users.

Step #2: Research and target long-tail keywords.

Long-tail keywords are three or four-word phrases that usually indicate that a user is on the brink of doing an action. They could come as a blessing in terms of driving the right kind of traffic.

When you integrate these properly into your blog posts, they can help you connect to your readers. Thus driving more than traffic. Long-tail keywords generate lower but more precise traffic, thus making it a better choice in the long run.

Step #3: Write captivating headlines 

Headlines are vital. However, while 80% of people will read the title of your blog post, generally only 20% will read the rest. An apt title can increase conversions by 500%.

A better headline can be crafted when you understand your audience better than your competitors do. Simply finding winning headlines. For example, those that have gone viral in the past – and improving them may be a starting point.

To maximize the organic click-through rate, keep your title within 60 characters. Additionally, add the main keyword at the front of the title. Make sure your long-tail keywords fit in the title and don't force them in strangely.

Step #4: Try to look at your topic from a new angle

Consistently writing useful and practicable content isn't easy. More than 57% of marketers struggle to produce engaging content.

One way to utilize the content for your organic traffic pipeline is to research your topic, then put your own unique spin on the topic. Try to find an angle that hasn't been "done to death." If your content is unique, you don't have to worry about competitors. Using case studies and referring to statistics, trends and data can generate top-notch content.

Step #5: Write engaging and shareable content consistently

Most people struggle to create engaging content. Engaging content generates more organic traffic, more social media shares, and better search rankings as readers show interest and involvement in what you are saying.

Making it in-depth, including data and visuals to back up your content, using anecdotes which captures their attention, invoking emotional connection with your readers are guaranteed way to generate engaging content.

And last but probably the most important one - get ready for the next algorithm update to stay on top of the competition. Preparing yourself beforehand can give you a huge advantage.

Conclusion

Building a successful, consistent organic traffic may not be a piece of cake. Writing engaging blog posts persistently while using a long-tail keyword approach may be time-consuming and taxing, but if you want to succeed, you need to follow the hard path.

Following the above steps is a surefire way to generate organic traffic in the future. It may take some time, but if you keep at it consistently, never sacrificing quality for quantity, it can happen for you, too.

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