Six months is a massive time period in the Facebook ecosystem! Page Managers must stay current, keep up, and adjust with the changes Facebook makes.
For those folks that change and adapt, new features can add value and make a meaningful difference in your marketing!
Below is the start of my 11 Items to Check on your Facebook Page that was published by Social Media Examiner. I've compiled key items that have changed and which should be reviewed. I've done the work so you can just go through the list and audit your page! Click to view the FULL checklist!
Facebook recently updated its guidelines and loosened the restrictions on what you can display on your main Page cover image. (View updated Facebook Guidelines.) This prime location now lets you display your web address, a call to action and more.
The key is that text cannot exceed 20% of the cover image area.
I contribute to Social Media Examiner as a guest blogger and you can view my posts here: Mike's Social Media Examiner Posts.
For custom tabs such as Email signup, Deals, and Contests, consider our TabSite apps!