Are you thinking about changing the marketing strategy of your business? The right marketing choices will be essential to the success of your business. Without it, your company is going to be dead in the water. Making the right choice here can involve getting a different perspective of your target audience or even switching agencies. So, let’s explore some of the key strategies to expand your marketing strategy to give it the extra boost it needs.
First, you might want to think about exploring the option of an omnichannel marketing campaign strategy. An omnichannel marketing strategy is useful because, when used correctly, a buyer will end up at a purchase decision regardless of where they enter the marketing funnel. So, it’s a great way to boost connections. Rather than having different connective tissues that are part of your overall marketing campaign, an omnichannel strategy is seamless. There’s no way to know where it begins and where it ends.
Omnichannel marketing is a marketing strategy that creates a consistent brand presence both online and offline. Online, omnichannel marketing includes tactics such as developing a strong social media presence and creating targeted content. Offline, it can include activities such as engaging in local events and sponsoring community initiatives. When taking part in events, participant companies use various techniques to make their brand visible and to attract attention. For this matter, participant companies use special tents, desks, and inflatables. Customizable inflatable products give a special look to any event with perfect design and they can bring people to your tent. They are often used at events such as trade shows or fairs, where they can help to create a strong brand presence. When you bring people to your tent you can start practicing your omnichannel campaign and your offline event will surely give the desired result.
Next, you should think about exploring a guerilla marketing strategy. Guerilla marketing refers to a strategy where you go off the typical route of promoting a company. Instead, you transform the marketing and promotion into an event and activity that customers want to be a part of.
There are lots of examples of this. For instance, a strategy like this can include a more interactive, engaging, and immersive website.
You could also consider exploring PPC marketing. This is something that people who rely on SEO will often avoid. However, it’s worth noting that 30% of people searching online will click on the sponsored links before they dig into the organic search results. So, it could certainly be worth exploring whether PPC could be effective as part of your marketing strategy. A Google Ads agency can help ensure that you tick the right boxes here and run an effective, efficient campaign.
Have you ever thought about telling a story with your marketing? It doesn’t have to be random posters, random leaflets, and random social media posts every now and then. This gets boring after a while, and people start hoping for something different. At the moment, some of the most popular marketing campaigns include some kind of storytelling such as Edgar the Dragon from the Christmas M&S commercial a couple of years ago.
We also think that it’s important for you to form and maintain some strong influencer relationships. Do you know how many people will make a purchase of something from a particular company simply because someone online that they like is endorsing them? Influencers can be your best friend when it comes to marketing, so it’s time to start reaching out to them.
You need to ensure that they are doing a reasonable amount to promote your business on their social media pages. Ideally, you should be looking for people who have a large following, or ones who are up and coming, who will be making it big soon. It’s about quality, not quantity when you are forming relationships with these people, so keep that in mind. The more popular the influencer, the more sales you are likely to see.
The last thing that we’re going to be talking about is video content. In recent years, the rise of video content has been massive, with social media platforms such as TikTok massively taking off. As such, if you want to expand your marketing, then this is somewhere that you should certainly be considering expanding to.
You might think that it’s going to be super tough to come up with video content for your company, but it doesn’t have to be. You’re going to have to think outside of the box and come up with short videos that you think your followers would be interested in. This might be a behind-the-scenes look at what goes into providing your product or service, or it might just be your team doing one of the popular social media challenges. Videos are the way forward, so jump on this bandwagon if you haven’t already.
Hopefully, you have found this article helpful, and now see some of the things that you can do to expand your marketing strategy! It’s important that you are reviewing your marketing strategy on a regular basis so that you don’t end up falling behind everyone else in terms of the latest trends. We wish you the very best of luck and hope that you manage to make your marketing better in no time.