In recent years, one web technology has come to dominate the promotions and marketing landscape perhaps more than any other. Social media is now an essential part of a company’s promotional arsenal. If used correctly and diligently, it could help your firm reach new heights and penetrate entirely new markets.
The main social platforms - Facebook, Twitter, Instagram, and YouTube - have their specific market demographic. But, you should consider all of them when you come to planning your marketing. You also shouldn’t discount the potential for the smaller social networks to help you expand your customer base.
For example, if your company specializes in female-oriented goods or services, Pinterest could be a great launching pad. In January 2022, Pinterest’s user demographic comprised just short of 77% women. This could be of great benefit if your firm happens to sell mostly female products.
Of course, while social networks can help market your company, you should remember the importance of using familiar and consistent page addresses. As such, you should ensure your social domains follow the same format in terms of their URL.
Before choosing your social handles, you should put thought and research into finding a page address that can be used across the channels you intend to use. So, for example, if your business specializes in selling dresses, you could choose something like “brandnamehere_dresses.” Then, reserve the name on all the platforms you want to use.
Ideally, you want a visitor to immediately recognize your brand, no matter what platform they’re using to interact with you. Indeed, strong branding should be at the top of your list when it comes to your marketing. This includes being consistent across all available channels. Whether that be print media, your website, email marketing, social channels, and so on.
As a starting point, you should ensure your firm has a powerful, recognizable logo design. Create one that can be used across your entire marketing range. However, also think about standardizing your brand message and header images. This way visitors become immediately familiar with your image.
For many companies, the marketing and promotions budget is almost considered an afterthought when it comes to prioritizing costs. However, while more traditional forms of marketing required significant outlay, with social media, most of the promotional work can be done completely free of charge. As compared to media like TV, radio, press, or billboard advertising, using social media should be a no-brainer. Plus, your content is all trackable and has the added advantage of allowing client interaction with your firm.
Of course, if you’re to see the desired effects, marketing on social channels is going to take work. You might even consider employing the services of a specialist social media marketing firm to look after your posts and overall branding.
As mentioned earlier, you should take time to concentrate on the brand message you’re looking to convey. This way you feature a similar message across all the platforms. As well as your logo and header image, you should take time to craft some short, punchy bio text that effectively conveys what you do and what you can offer clients. Ideally, this should mirror the message you convey on your website so that you maintain consistency.
Another top tip is to monitor the effectiveness of the posts you share. Include working out when your highest rates of engagement occur so that you can regularly publish posts that strike a chord with your clients (both potential and existing).