Having an impressive online presence is all about a great website that excels in design and functionality. Considering the massive use of the internet as a selling channel, you cannot afford to ignore this branding element. A website engages the audience, compels them to complete their buying journey, and generates revenues for your business. But everything boils down to having a website that sells. Your website’s design plays a key role as it captures the customer’s attention and gives them the route to complete the sale through an excellent user experience. So you need to go the extra mile to create one that blends aesthetics with quality UX. Here are some design hacks that can help.
When it comes to selling through your website, its flow matters the most. Essentially, the flow needs to be intuitive so that the visitor need not make much effort to reach the end of the buying cycle. Navigational elements such as call-to-action buttons and links play a key role in making the flow intuitive. Including a small piece of information with the CTA button prompts them to click and reach the next level of their journey. So you are using the design to guide the user through the conversion process.
While the design is the body of the site, the content is its soul. Missing out on the soul means that you will not be able to connect with the user or engage them to move ahead with the navigation and conversion. Even as you use a great free website builder to design your website, have a storyline to infuse life in it. Cover aspects such as your brand, products, and services, work portfolio, and success stories. These will add credibility to the site and make people want to know more about your brand. Therefore helping your website sell your products.
Apart from aesthetics and information, your website needs to have a personality of its own. The idea is to reflect this personality in your online presence through the design. Your offline brand identity can serve as the reference for replicating the brand’s personality on your site. Stick to the same look and feel in terms of logo, brand colors, and fonts, messaging, and tone of voice. Consistency across the offline and online presence makes your brand more recognizable and relatable.
An outdated design wouldn’t give you much benefit because the visitors wouldn’t be motivated to stay, explore and convert. Make sure that you follow the latest design trends to capture the attention of the audience at the first sight. At the same time, keep it simple and easy to navigate. Having too many elements would complicate the user experience and force them to leave without converting. A clean design with a compelling narrative and smooth navigation is the best for selling.
Your website’s design deserves all the attention that you can give because it is the first impression that your potential buyer gets about your brand. One that is good enough won’t just be a website that sells, it will also compel them to come back again. Read more from White Peak Digital...