It is a legal document that enlists the purposes and descriptions of how your website tracks and collects data via cookies. A cookie is a small piece of data that is stored on your device when you visit the website and its purpose is to track the information and data of the visitor. It has to be a compliant process because you cannot track and collect someone’s data without their consent. This is what we call cookie consent.
Have a look at some examples to understand it better!
What is your reaction if someone asks for your personal details but does not tell you why they need it? Obviously, you won’t tell them at all. The same goes for the cookies. If your data is stored with consent, it is your legal right to know what is the purpose of this data collection.
As above, compliance with data privacy laws is imperative. The factors are as follows:
The opt-in option allows users to take affirmative action about receiving any marketing emails or others. If the user decides to go with the opt-out option that means he is given the authority to opt-out of default emails. The same goes with the cookie consent banner.
The process relies on the effective management of cookies. This is done by the use of consent management platforms where multiple features allow the proper management of vendors and cookies.
This is the most important factor to keep in mind. As governments introduce more data privacy laws such as CCPA, consumers have the legal right to know about their data. Especially, about how it is being stored and used. They have the right to get the information and you must provide it.
If you do not comply with the data privacy laws and regulations, you will have to face legal consequences. You will have to pay hefty fines and penalties. Therefore, one little moment of negligence can cost you hundreds of dollars.
|Covers concerns with cookies and third-party services||Concerns with the company’s control over consumer data|
|Enlists the purposes of cookie usage||Enlists the purpose of the company|
|Cookies are categorized and information collected is acknowledged||Consumer data is under consideration where companies are required to ensure it is private.|
|Falls under legal parameters.||Falls under data privacy laws such as CCPA and GDPR|
|Tells you which cookies are active on your site.||Tells you how a company is collecting and processing consumer data.|
|It tells you where your data is being sent.||It tells you how this data is being used.|