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What Are Featured Snippets and How to Get Them

What Are Featured Snippets and How to Get Them

Websites aim for "Position Zero" as their primary target.

The featured snippets appear at the top of search results pages. It contains relevant information that answers a query. This information comes from top-ranking pages. Because snippets appear at the top of the first result page, they are more popular and have higher click-through rates.

What is a Google Featured Snippet? 

Snippets appear at the very top of organic search results. They are small fragments of information giving quick and pertinent information to answer a query. Snippets can be a table, a list, or text with images or videos.

What are the Different Types Of Google Featured Snippets 

Understanding the different types of snippets for specific search queries is key to maximizing their benefits. These are just a few:

1. Paragraphs 

Paragraphs provide definitions and answers to search queries. The snippets will contain additional information if you search for a particular question.

2. Lists 

One of the most common list types you'll find in the search results is the "best of" list. Featured snippets in list format are a ranking, a step-by-step process, or a list of different products. Bulleted lists are ordered, unordered, ranked, or not ranked items or products.

3. Tables 

The most popular Google snippets are those that are in table format. Table snippets allow you to compare different data. It gives users a summary of data that they can visualize.

4. Videos 

Youtube is another search engine powerhouse. Video snippets rank high because they are the most popular type of snippets. Your video that answers user questions will be included in the snippet box. You can rank for "how to" videos.

Why Optimize Your Website for Google Snippets 

Optimizing your website for Google featured snippets will improve your visibility in search engine result pages (SERPs). Here are a few reasons why featured snippets are essential to your website and SEO campaign.

1. It boosts rankings. 

A featured snippet will help you outrank your competitors quickly and place you at the top search engine results page as the #1 result. It is also vital for maintaining that top rank for pages in the top 10 search results for a specific keyword.

2. There is an opportunity for increased click-through rates.  

Pages featured in the snippets used in the past were also displayed in regular search results somewhere in the top 10 pages of the SERP. It resulted in a significant traffic boost for any page promoted to the top spot as the featured snippet since it was shown twice in the first SERP. Although featured snippets can get more clicks than regular searches, it does not always happen.

3. It increases brand awareness. 

The featured snippet in the SERP is a great way to promote your brand. It can "steal" clicks from the page that ranks #1 in the SERP. It can tremendously boost any page that was previously at the bottom of the SERP.

How Can You Get Your Content to Rank for Featured Snippets? 

Google constantly changes its algorithms. The algorithms evaluate search rankings and featured snippets to determine which content provides the most information for search queries.

A list of answers to a query may not be sufficient. It will depend on algorithmic changes that impact search engine results and rankings. To guarantee your chance of ranking, Clearwater SEO professionals suggest creating high-quality target content.

Below are some ways you can get "Position 0."

1. Search for snippet opportunities. 

First, find a search engine results page with a featured snippet to help you plan your content. You can also use keyword tools to help you find snippets.

2. Optimize your content for a specific featured snippet. 

Once you better understand the snippet possibilities, it is time to optimize your content. There are many ways to optimize featured snippets.

  • Paragraph: Give Google a 40-60-word snippet. You will have better chances of getting a spot in Google's snippet box if you use the "What is X" type headings.
  • Table: Google does not scrape content from the internet and format it as a table. Google instead uses tables that are already present.
  • List: Make the process or list understandable by Google. You can wrap each step in H2 or H3 text or type "Step 1" and "1".

3. Utilize Long-Tail Keywords. 

Most featured snippets are found when long-tail keywords are used in users' queries. It is essential to use extended versions of a query or variants. Check out the "People Also Ask" section to get a better idea.

Key Takeaway 

Featured Snippets appear at the top of Google search results to answer a query quickly. The content in snippets is automatically taken from Google's index. Common types of Featured Snippets include paragraphs, lists, and tables. Ranking for featured snippets can help you increase conversions, drive traffic to your site, and effectively beat your competitors.

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