Category Archives: Social Media Marketing

Facebook Making Changes & Integrations with Instagram & WhatsApp

Things are flying with social networks adding new features and making changes! Facebook is making changes and integrations with Instagram and WhatsApp.

4 gems often missing from social media marketing strategies

4 Gems Most Social Media Marketing Plans are Missing

In this episode I talk about the 4 things that most social media marketing plans are missing.  So, is this you?  You’ve got your plan and you are on certain social media platforms and trying hard to make social work but you’re not seeing the results that you want to see.  If so, I’ve got […]


Social Media Influencers: Why Consider Finding and Using Influencers

Want to promote your brand or product via social media? Consider partnering with social media influencers. This short guide can help you get started.

Digital Marketing

5 Reasons Why Digital Marketing is the Best Career Option in 2019

There is no arguing the fact that the 21st century has witnessed more technological developments and advancements than any other generation in the history of the world. With so much new technological inventions and the advancements of many already existing technologies going on everyday in the world now, there is barely any aspect of life […]

Instagram Desktop Publishing in this Social Media Update 

Here’s a social media update, with a key announcement about Instagram Desktop publishing, Facebook usage stats and new features on YouTub and LinkedIn.

Generate more rentals

How Can Limo Companies Utilize Social Media to Generate More Rentals?

Limo rental companies are mostly dependent on online and phone reservations so, it makes no sense for them to turn a blind eye to the benefits that social media has to offer in terms of marketing. Think about how many more rentals you could get if you reach out to people in a personal, more […]

Use These Highly Effective Tactics for Social Media Marketing

Many business owners can testify to the effectiveness of social media in developing their brands. However, on the other end are business owners who have tried several social media tactics, yet haven’t seen any substantial yield from social media marketing. The difference between these two groups is the effectiveness of the tactics put to use. […]

Social Media Marketing

How To Take Your Social Media Marketing To The Next Level

When people use social media marketing in a proper manner, social media can be a dominant tool in generating sales, building brand recognition, and engaging with your audience. Many businesses use social media for different reasons and majority thrive from using it. However, some businesses have a lot of space to work on and improve […]

Instagram Like Counts Going Away & More Social Media Updates

Instagram like counts going away, Facebook ad format change, new video tools for Pinterest & more Social Media Updates you should know!

maximize facebook live videos

Maximize your Facebook Live Videos with these Tactics

This episode is all about how to maximize your Facebook Live Videos.  You’ve jumped into doing Live’s and you do them regularly but are you using the videos to the fullest potential?  Many of us haven’t been but here’s a quick guide to doing just that.  You’ve worked hard on these, now use that content […]


How and Why to use Facebook Business Manager

Facebook Ads are used by businesses because they get results. Learn to manage your ads in Facebook business manager and connect to other apps like Instagram

Instagram’s “Join Chat” Sticker plus Facebook Top Fans Targeting & More

Instagram’s “Join Chat” Sticker plus Facebook Top Fans Targeting & more social media updates you should know to stay up to date!

8 Online Marketing Tips To Grow Your Furniture Business

Whether you are just starting out your furniture business or you already have an existing business, online marketing is the key thing if you want to boost your sales. There are many methods you can use to advertise your furniture business online. However, very few of these methods will give you great results. In this […]

The Latest New Facebook Updates Through June 2019

This month has had some significant new Facebook updates that marketers should know about.  As always, I aim to distill down what is the key information you need to know and why it’s important. Here we go… 


Social Media Marketing for Business: How to Get More Customers in 8 Steps

Social media marketing for business works. Are you seeing the results you want? Change these few things and start growing more leads and customers.


Using Instagram and Facebook Stories for Social Lead Nurture

This episode is all about Stories, Instagram Stories and Facebook Stories, and how you can use them for growing and nurturing leads for your business. In this Halftime Mike Podcast I’ll share key tactics and tips on how and why to use Instagram and Facebook Stories. Listen Now: [powerpress] Subscribe:  Halftime Mike on iTunes  | Android […]

Social Media Updates through May 23rd

It’s been a whirlwind of changes here recently for Facebook and Instagram!  I’ll cover the major social media updates for these channels in this update. Facebook Changes Changes to Facebook Group Types Facebook is simplifying the types of groups by retiring 13 that now fit under three new groups; general, jobs, and health support. There […]

Digital Marketing Opportunities and Tools for Small Businesses

Digital Marketing Opportunities and Tools Guide for Small Businesses

As a small business owner, you likely feel you should be doing more online and implementing more digital marketing opportunities.  Having a digital presence is one of the best ways of building brand awareness and reaching a broader audience to grow your business sales. When you are just getting started, it may seem overwhelming to […]

Facebook F8 2019 Social Media Updates Through May 9th

I will highlight some of the top updates and new features that they discussed will be coming this next year.  Let’s dig in on these Facebook and Instagram social media Updates…

Social Media Updates Through April 25th

Here’s a Facebook-focused rundown this week on some of the important updates in social media, looking at new News Feed algorithms and Stories format.