Category Archives: Social Media Marketing

Social media marketing should be an inseparable part of your business strategy. It is the use of social media and websites to promote a product or business. No other method of advertising has the capacity to reach as many people as social media marketing does. It is the most useful tool for generating leads and […]

Benjamin Franklin is often purported to have said: “If you fail to plan, you plan to fail.” Whether that pearl of wisdom can be directly attributed to that founding father is questionable, but its sentiment isn’t. Without a properly structured plan, any goal(s) can remain far-off targets, while those striving to reach them move in […]

With over 60 billion businesses on Facebook and 70% of companies on Twitter, social media is both competitive and necessary for commercial success in the 21st-century. Your challenge is to craft a compelling social media theme and strategy that helps you stand out for all the right reasons. A crucial part of your strategy is […]

Every entrepreneur appreciates the need for a strong marketing strategy. The effectiveness of your campaigns will hold a huge influence on your sales figures. Subsequently, sustainability and growth possibilities are hugely reliant on your modern marketing endeavors. Given that you are the only person that can take responsibility, it can be tempting to do it […]

Are you planning to launch as social media advertising and marketing campaign? If so, it can be difficult trying to figure out what kind of budget you need to set aside for your advertising and marketing strategy. While there’s no way you can get a clear answer, you can get a general idea of how […]

Have you been writing your blog for some time now? Perhaps you are keen to gain a wider audience or start making an income from it? The stumbling block is that you are struggling to attract new readers and get those page views. If you have used every SEO tip you have read and are […]

With social media platforms like Facebook, Instagram, Twitter, Snapchat, among others gaining much popularity, there is a need for businesses to embrace innovative social media marketing strategies. By adopting and implementing these practices, brands can stay competitive while also growing their customer base, reaching out to potential buyers using two-way communication channels. In line with […]

Social media platforms have been busy! There are lots of great new social media updates with Instagram, Youtube, Pinterest, and Facebook. Let’s dive in to see some of the top new updates and why they are important for your business. Facebook Live Video Clipping Facebook released a new feature for Live video editing called ‘Video […]

41% of B2B marketers believe that social media is the most effective way of performing demand generation. This proves that social media is a powerful marketing tool that shouldn’t be ignored. While it was first created for people to connect with one another over the internet, social media’s quickly grown to be an excellent way for […]

The fashion industry is trending by leaps and bounds every day. It’s no surprise that many want to join in. Fashion is an interesting subject for many people and a business in this field can be a great idea. However, you need to promote your brand and advertise your fashion business to get higher customer […]

September has come and there have been quite a few social media updates that you should know in the recent weeks! It’s my aim to keep you aware of the critical ones for marketers to let’s dive in. Here we go… New Business Tools for Messenger Facebook recently announced new business tools and changes for […]

This brief guide can help you create an effective social media marketing strategy to take your business to the next level. Get started now.

Things are flying with social networks adding new features and making changes! Facebook is making changes and integrations with Instagram and WhatsApp.

In this episode I talk about the 4 things that most social media marketing plans are missing.  So, is this you?  You’ve got your plan and you are on certain social media platforms and trying hard to make social work but you’re not seeing the results that you want to see.  If so, I’ve got […]

Want to promote your brand or product via social media? Consider partnering with social media influencers. This short guide can help you get started.

There is no arguing the fact that the 21st century has witnessed more technological developments and advancements than any other generation in the history of the world. With so much new technological inventions and the advancements of many already existing technologies going on everyday in the world now, there is barely any aspect of life […]

Here’s a social media update, with a key announcement about Instagram Desktop publishing, Facebook usage stats and new features on YouTub and LinkedIn.

Limo rental companies are mostly dependent on online and phone reservations so, it makes no sense for them to turn a blind eye to the benefits that social media has to offer in terms of marketing. Think about how many more rentals you could get if you reach out to people in a personal, more […]

Many business owners can testify to the effectiveness of social media in developing their brands. However, on the other end are business owners who have tried several social media tactics, yet haven’t seen any substantial yield from social media marketing. The difference between these two groups is the effectiveness of the tactics put to use. […]

When people use social media marketing in a proper manner, social media can be a dominant tool in generating sales, building brand recognition, and engaging with your audience. Many businesses use social media for different reasons and majority thrive from using it. However, some businesses have a lot of space to work on and improve […]