Category Archives: Social Media Marketing

You know the type. The brand that seems content to market via radio advertisements with the most annoying, earworm-like jingles they can muster. You can probably sing the jingle you’re thinking of right now. The kind of jingle that can raise even the most level-headed person into a furor, particularly if stuck in traffic on […]

There’s a lot more to social media than branding and engagement. Used correctly, it can also increase sales. In their 2016 marketing census, E-consulting rated the marketing channel as one of the top five for generating solid returns.  It’s safe to say that social media is only getting bigger, and a few well-placed posts can […]

If you’re a business operating on Instagram, there are a few things you should know about successful Instagram video marketing tips for the platform. As one of the largest social media hubs on the web, Instagram is the perfect place to find new customers for your brand, but you won’t get anywhere if you don’t […]

Social media is so far the most used platform by people all over the world. Every single day on Twitter, people tweet about a lot of things. Among the things they tweet about happens to be about how businesses and customers interact. This is where CRM and social media work together for businesses. If you have not […]

Do you love food? Do you want to share multiple platters online? And do you also wish to share the best dishes in your restaurant on Instagram? If yes, then chances are you are clicking the best food pictures before you consume it yourself or serve it to your customers with your iPhone or an […]

Facebook algorithm changes make business pages evaluate how they interact with their audiences. These are top 3 important Facebook algorithm changes.

There’s one surefire method for generating massive audience engagement online: with a successful social media competition. Whether it’s a giveaway or contest, people love to win free items. The power of social media also ensures your business will receive plenty of attention. If the snowball effect takes place, where more and more people share the […]

With quite literally billions of people using social media worldwide, no business (big or small) can afford to ignore the importance of a strong social media strategy.  What about you? Is your business invested in harnessing the power of social media?  Let’s take a look at 5 powerful ways that social media can help your business!   […]

Social Media is presenting advantages when it comes to marketing because it is virtual so you save money on the production of on-hand materials including ads on paper and bulletin boards. It can reach the multitude of people present in every platform and covers even those who have never known you. In taking advantage of […]

Marketing a business with effective marketing strategies is a daunting task, especially in modern times, where consumers are constantly searching for something unique in their experiences with any brand.  Are you willing to take up the job of coming up with marketing strategies for your business?  Well, if yes, you must learn a few of […]

For businesses of all shapes and sizes, digital marketing – but particularly social media marketing – is a crucial tool when it comes to achieving marketing success. However, for businesses within the property sphere, utilizing social media marketing is even more crucial to meeting goals.  Studies have shown that 77% of real estate-related businesses use […]

You use your social media account to keep up with your friends and family. But you still rely on more traditional advertising mechanisms for your business, newspaper ads, billboards, banners. Those are good as they come. But if your business doesn’t have an active, ever-growing social media following, you’re missing out on what may be […]

Social media marketing should be an inseparable part of your business strategy. It is the use of social media and websites to promote a product or business. No other method of advertising has the capacity to reach as many people as social media marketing does. It is the most useful tool for generating leads and […]

Benjamin Franklin is often purported to have said: “If you fail to plan, you plan to fail.” Whether that pearl of wisdom can be directly attributed to that founding father is questionable, but its sentiment isn’t. Without a properly structured plan, any goal(s) can remain far-off targets, while those striving to reach them move in […]

With over 60 billion businesses on Facebook and 70% of companies on Twitter, social media is both competitive and necessary for commercial success in the 21st-century. Your challenge is to craft a compelling social media theme and strategy that helps you stand out for all the right reasons. A crucial part of your strategy is […]

Every entrepreneur appreciates the need for a strong marketing strategy. The effectiveness of your campaigns will hold a huge influence on your sales figures. Subsequently, sustainability and growth possibilities are hugely reliant on your modern marketing endeavors. Given that you are the only person that can take responsibility, it can be tempting to do it […]

Are you planning to launch as social media advertising and marketing campaign? If so, it can be difficult trying to figure out what kind of budget you need to set aside for your advertising and marketing strategy. While there’s no way you can get a clear answer, you can get a general idea of how […]

Have you been writing your blog for some time now? Perhaps you are keen to gain a wider audience or start making an income from it? The stumbling block is that you are struggling to attract new readers and get those page views. If you have used every SEO tip you have read and are […]

With social media platforms like Facebook, Instagram, Twitter, Snapchat, among others gaining much popularity, there is a need for businesses to embrace innovative social media marketing strategies. By adopting and implementing these practices, brands can stay competitive while also growing their customer base, reaching out to potential buyers using two-way communication channels. In line with […]

Social media platforms have been busy! There are lots of great new social media updates with Instagram, Youtube, Pinterest, and Facebook. Let’s dive in to see some of the top new updates and why they are important for your business. Facebook Live Video Clipping Facebook released a new feature for Live video editing called ‘Video […]