Social media is something that many people make a lot of use of in their daily lives. You might be the same. Whether it’s to catch up with your friends and family, to let people know what you are doing, or to find out what is happening in your local area, social media can be a useful tool. Thus, social media can also be highly beneficial for businesses, but you have to learn creative ways to use it.
As a consumer, it’s likely you’ve seen businesses advertising in some way on social media, and you might follow some of their accounts. So if you are a business owner, it makes sense that you would also create a social media account – or more than one – to connect with customers. With that in mind, read on to find out how to do this in some creative ways that will capture people’s attention.
Something that a lot of people enjoy when it comes to social media is watching videos. They are very popular, and they can be hugely effective. In fact, studies show they engage people more easily and result in more visits to your website. Thus, leading to more sales.
If you create a fun video that offers plenty of entertainment and information, you can post this to your social media accounts or at least link to the content with a preview available for people to watch. Make sure you have a call to action within the video to remind people that they need to visit your website for the next steps. You might not think this is important, but it can make a big difference. Plus, it certainly can’t hurt to let people know what they need to do.
Content for your videos could be a behind-the-scenes look at how you work, an explainer video about one of your products, or even a list of what makes you stand out, like using Sirius XM radio for business in your business premises. Make sure the tone and the content match the style of business you run, or customers might get confused.
Although more visual channels like TikTok and Instagram seem to be getting more popular, Twitter for business certainly has an important place when it comes to social media for business. You can actually set up a Twitter chat to engage with your followers and answer specific questions they might have. This is done using a hashtag that you can advertise in advance.
The great thing about a Twitter chat is that you can discover a lot of new followers and potential customers. Often because they’ll become intrigued by what is happening online. Unlike some other social media accounts, you don’t have to be following an account to see responses and comments. Thus, having everything easily accessible to the public means everyone gets the answers to these questions. This could help other people realize you not only exist but that you have what they need as well.
Outside of hosting a Chat, Twitter can be used to conduct market research by monitoring industry conversations, gathering customer insights, running targeted advertising campaigns, hosting live Q&A sessions to engage customers and address their queries, providing real-time customer support, collaborating with influencers or brand advocates and so much more.
One powerful way you can use social media to boost your business and engage with customers more is to use user-generated content. This will help you build your brand because followers will learn more about you. Furthermore, those users whose content you shared will share the information again. Thus, doubling the number of people who could potentially see your posts.
Users may share photos, tag you in videos, or mention you (in a positive light). When this happens, share it. Thus, creating content for your channel without having to do any work. Not only does that save you time, but because the content itself comes from genuinely happy customers, it’s a great way to prove you’re a trustworthy and reliable business to buy from. Use these creative ways to utilize social media to begin building your brand online.