Category Archives: Marketing

5 Tips on Building Mobile Advertising Strategies for Small Businesses

5 Tips on Building Mobile Advertising Strategies for Small Businesses

As a business owner, your marketing arsenal must include mobile advertising strategies. While the internet has been around for quite some time now, smartphones and other mobile devices have only been dominating the electronics field for about a decade. However, though relatively new to the world, smartphones have become a staple of everyday life. Over […]

Things All Podcasters Need to Keep in Mind to Grow Their Audience

Things All Podcasters Need to Keep in Mind to Grow Their Audience

Entertainment is changing all the time but never was there such a massive leap in the number of different forms of entertainment that were available to us than that which came from the rise of the internet. Vlogs, ebooks, and YouTubers have all emerged as entertainment frontrunners, but one of the most important new forms […]

7 Reasons Why Marketing Is Necessary for Your Success

7 Reasons Why Marketing Is Necessary for Your Success

The heart of any business lies precisely in acquiring more customers that buy and this is why marketing is necessary. At times, things may seem a bit overwhelming and intimidating when it comes to marketing because there are so many activities you can do to promote your business. Then you may wonder – what’s the […]

Why You Should Be Holding Webinars and How You Can Do It

Why You Should Be Holding Webinars and How You Can Do It

Through webinars, business owners can hold one-on-one meetings with their followers to introduce new products, create more brand authority, and attract business leads. For effectiveness in passing the information, the webinars should align with the goals of the organization. They should also be well customized in terms of content and presentation format. Here are detailed […]

First Impressions: Why the Right Product Package Design Matters

First Impressions: Why the Right Product Package Design Matters

First impressions are everything, especially for a product you’re trying to sell. Don’t think so? Around 70 percent of American shoppers agreed that products packaged with paper have more creative potential. In other words, package design matters. With that in mind, finding the right packaging designs have the potential to make or break your marketing […]

How Technology Changed Modern Advertising

How Technology Changed Modern Advertising

It doesn’t seem so long ago that advertising occurred through word of mouth, in newspapers, and on billboards only. Then came the radio and television with its new avenues of possibility. The dawning of the computer age has become a game-changer for almost every aspect of our lives, beginning with the internet and then with […]

How to Improve Your Brand's Credibility Without Spending Too Much

How to Improve Your Brand’s Credibility Without Spending Too Much

Credibility is a trait to help one become a success. And this holds to any business as well since the reliability and integrity of a brand will help attract partners and customers. Being credible in your industry entails fostering qualities such as being trustworthy, conscientious, honest, genuine, consistent, and competent, among others. While some businesses spend […]

Impressions, Clicks, Traffic & More: Defining Common Marketing Terminology

If you’re new to the digital marketing arena, then there’s no doubt that you feel intimidated by the sheer number of digital marketing jargon terms that you’re yet unfamiliar with. For anyone who isn’t experienced in the industry, making sense of the marketing terms may seem just as hard as understanding a foreign script. To help you out, we’ve […]

How to Make Branding and Marketing Work Together

How to Make Branding and Marketing Work Together

Did you know that Geico spent almost 2 billion dollars on advertising in 2019? That type of investment, along with a strong brand to promote, is why Geico is one of the largest insurance providers in the entire world. If you own a business, odds are you don’t have billions to invest in branding and marketing. But […]

Reduce Costs with these Genius Marketing Strategies

Reduce Costs with these Genius Marketing Strategies

An essential aspect of business management is marketing, and yet several companies do not put as much effort into it as they should. Marketing effectively helps you reach your target audience and gives you an edge over your competitors. So why is there such a fuss when genius marketing strategies can help your business leap […]

The Know-How of Performance Based Marketing

The Know-How of Performance Based Marketing

  Marketing is the bread and butter of the internet. Without marketing, the business models of some of the largest internet-based tech companies would go under. The beauty of marketing is that it’s highly scalable. One can market simply by retweeting a link. For us with smaller businesses and startup marketing firms, The best way […]

Collaborating SEO & PR

How Collaborating SEO & PR Can Help With Brand Recognition

PR has always been a staple of any business for building up brand recognition and ensuring the public knows both who you are and what you provide. However, recent years have revealed the importance of SEO (search engine optimization) to boost brand recognition.  So when SEO & PR are combined, so really great things can […]

How Expert Marketing Advice Can Help You Win In Business

How Expert Marketing Advice Can Help You Win In Business

For them to be considered as winning in business, there are many aspects of a business that entrepreneurs will have to excel in. Generally, no department is better than the other, as all of these will have to work together like pieces of a puzzle to complete the picture. But, because of the constant new […]

5 Tips for Internet Marketing Optimization

5 Tips for Internet Marketing Optimization

It’s simple enough to start a marketing campaign on the internet. The problem is, campaigns without optimizations are rarely successful so it is valuable to review tips for Internet marketing optimization. You aren’t alone if you don’t see any returns from your online marketing efforts. Reports show that only 22% of marketers are satisfied with […]

6 Simple Ways to Grow Your Business Using Social Media

6 Simple Ways to Grow Your Business Using Social Media

Let’s face it- social media is where it’s at. By 2021 over three billion people will be using it every month. Over one billion people look at Facebook every day. They’re not looking at your website that much, are they? The exciting thing is that people can use social media to grow their businesses. The […]

Using ‘Cause Marketing’ to Attract E-Commerce Buyers

Using Cause Marketing to Attract E-Commerce Buyers

The dream of every business is to attract all the customers that they can. Growth is the goal, and there are many ways to achieve it including with Cause Marketing. If you were able to grow your business while helping others in need at the same time, would you do it? Many businesses are saying […]

Marketing platforms

7 Awesome Marketing and Automation Platforms to Check Out in 2020

Most businesses today invest in one or more forms of marketing and automation software. Marketing and automation platforms ease your workload while improving your efficiency handling marketing data. These survey statistics reveal that marketing automation has helped 63% of companies outperform their competitors. With marketing and customer management being a multifaceted challenge, it’s no surprise […]

offline marketing hacks

3 Offline marketing hacks you need to know

Marketing is essential for success in any industry, particularly in times of economic difficulty. When you’re trying to engage your audience and outperform your competitors, it’s essential to think outside the box. With so many businesses focusing solely on online marketing techniques, a significant number of companies are missing out on the rewards offline marketing […]

Affordable In-House Marketing for Small Business

Affordable In-House Marketing for Small Business

Marketing can seem like a daunting task when you’re running a small business. In reality, this doesn’t have to be the case, though, as there are many ways for small business owners to do in-house marketing of their product or service without spending loads of money, hiring experts, or chasing other, often inaccessible avenues. What […]

How to Promote Your Business in Style

How to Promote Your Business in Style

When you’re looking to get your business off the ground and into consumers’ fields of view, you need to market yourself and promote your brand. In this article, you’ll learn how best to promote your business in style — in both offline and online worlds — to encourage consumers to trade with you. By following […]