Category Archives: Marketing

Content, content, content…Content Marketing World – Top Takeaways

I just returned from Content Marketing World in Cleveland, Ohio where I spent a few power-packed days with over 1200 fellow digital strategists, bloggers, and online marketers.  I always find it helpful to recap some of my top learnings so that they go deeper in my psyche, and what better way to do it than a blog […]

Growth of Mobile Demands Business Changes for Web and Facebook

Do you know someone with a smartphone?  Or maybe a better question is, “Can you name 5 adults without a smart phone?” Chances are quite high that either you have one or that you immediately can name a few people that do. Mobile statistics show that smartphone use in the United States continues to grow rapidly.  […]

Website Landing Pages for Lead Capture [Overview]

  Step 1 Step 1 in growing your online presence is simply the creation of your digital properties including a company website and blog.  With this, a business creates their online footprint and “home base” or “store front” on the web. Step 2 As I’ve noted before in my “5 Keys to Thrive in this […]

The 2 Most Important Tabs for Every Restaurant Facebook Page

Facebook offers restaurants a great platform to stay in touch with customers and find new ones. The key is providing the right information at the right time, right on Facebook! 2 Tabs Restaurants MUST HAVE on their Facebook Page 1. A Menu Tab It’s your KEY information!  Let visitors on your Facebook Page know what you […]

5 Keys for Businesses to Thrive in this Digital Age

Companies often come knocking, wanting to know how to succeed in growing their business online. They recognize that marketing and sales have changed in the past 10 years in a drastic and significant way.  From primarily print driven and direct sales person to person, to now being online and global.  As well, the shift has […]

4 Top Online Video Tools for Small Businesses

The use of images and video in digital technology continues to grow. Why should businesses consider using video more? Images and video capture attention and help communicate messages faster, better, and with more emotional connection. With the speed of data networks and Internet service continuing to increase, the barriers to sending, sharing, and posting images […]

How Cats and Bacon Drive Massive Social Media Engagement

What is it exactly that drives the popularity of cats and bacon in social media? Cat memes and bacon pics rule and have massive engagement and share rates for some reason that escapes me! I have to admit, I don’t get it.  Why do cats have over 30 million monthly Google searches?  How is it […]

12 Point Check-up List for Facebook Page Admins

How long has it been since you REALLY stopped and reviewed your Facebook Page?   Are you keeping up with the latest Facebook changes and features?  It’s critical that Facebook Page managers take time to regularly audit their Page and ensure that they are not missing out on new features. This Facebook Page Check-up List outlines 12 […]

How to Generate More Business for Hotels via Facebook – 4 Tips

Hotels have the opportunity to utilize Facebook as a key tool in their marketing strategy. With the power of social sharing of photos, posts, and deals that Facebook offers combined with the massive daily use of Facebook by individuals, Facebook can be a key marketing location for hotels. Combine the above facts with Facebook’s Graph […]