Live theater events always provide enjoyable entertainment and it is also great to support local theaters whilst having such a good time. Finding out about these live theater events involves you making a search such as great live theater Utah, to see what’s on. There is also the chance that an event would have been brought to your attention by some astute marketing. Strategies that the great theaters use, however, can be adapted for your business.
Attracting prospective theatergoers requires the use of some useful and specific marketing tools that are at your disposal. Here is a look at some of the successful tactics used to fill seats in theaters.
If someone has a passion for the theater and has already attended a previous event they are highly likely to be interested in learning about a new opportunity to be entertained.
Previous patrons are well worth targeting your marketing efforts towards. The good news is that marketing to an existing customer base is considerably cheaper compared to the cost of finding a new audience.
It’s a real no-brainer to gather contact details and marketing preferences when people book a theater ticket. You can use that information to contact them again and keep them informed about future events.
Social media is a powerful marketing tool when it comes to attracting people who are searching for a form of entertainment such as a night at the theater.
A huge percentage of people tend to use social media in order to search for local live events.
Make sure you meet that demand by cultivating a strong online presence across various social media platforms.
A website should never be an afterthought. It definitely shouldn’t look like it doesn't get a lot of attention with the way you present it. It should also always be up to date.
A lot of potential theatergoers will often visit a theater’s website to get some more information about the venue. They'll also be looking to see more about the event that they want to see.
Your landing page should have some details about the theater’s mission. It should also have details of all the upcoming events and booking details.
Make it easy for visitors to see what is on and make it equally easy to book tickets online. Your website also represents a great opportunity to gather some useful marketing details such as email addresses. Offer an incentive such as discounts or priority booking to encourage people to sign up.
Creating a business profile on Google should also be a marketing priority.
The vast majority of internet users searching for local events will use Google to search. Make the most of the chance to connect with these people by completing a Google business profile listing. The search engine tends to prioritize local businesses using IP address details. That makes having a Google business profile a great idea, and a cost-effective one too.
These simple but effective marketing strategies that great theaters use could make all the difference to your business. Whether it comes to filling the theater or just generating as much revenue as possible.
