Category: Business

Web Tools for Productivity: The Shift to Business in the Cloud

September 3, 2015
Times have changed!  The "cloud" has evolved for business technology users. In particular, software has evolved, shifting from computer software to web software. What we used to need to do with 5 CD's to install on a computer is now available online, anytime, AND on our phones! In this livecast recording, we dive into web tools for […]

Business has Changed! Relationship Sales, Marketing, and Customer Service is Here

August 27, 2015
Is your sales, marketing and customer support model evolving? It had better be! People and businesses want more care and connection with their chosen business.  The days of sales blasts and obnoxious salesmen are dwindling. Business today that lasts is built on RELATIONSHIPS! In this episode of Halftime Mike I have three guests and we […]

Blogging for Business: How One Man Launched a Growing Empire

June 11, 2015
Want ideas on how to grow blog traffic? Interested in ways to generate revenue from your blog? All this and more covered in this episode of the Halftime Mike podcast with guest Ricky Shetty, The Daddy Blogger! Ricky shares his personal story of growing a business online and along the way offers specific tips that […]

Metrics to Measure the Success of your Facebook Marketing

June 2, 2015
Facebook offers businesses a lot of value in ways to market to your target customer audience. The key, however, is for businesses to measure the success of their Facebook marketing to ensure they know what is working, what isn't, and what needs adjusted. So what is a business to measure on Facebook? Of course there […]

Free Friend to Friend Payment through Facebook Messenger App

May 26, 2015
What It Means for Your Business Recently, Facebook announced the ability to send payments from person to person through it's Messenger app. Facebook's Messenger app is currently used by 600 million people and is on a steep growth curve! And unlike competitor payment apps Paypal and Venmo, there will be no charge for this service. […]

The Enchanting Way Business Process Outlined

May 21, 2015
Everyone wants to grow their business. In many industries today, what worked the previous two decades is no longer working today.  Are you in that boat?  Has your business climate shifted? The Digital World, basically the web and social media, has changed that.  Processes are different, customer acquisition and support are different, and new models […]

3 Free Video Conferencing Tools for Business

May 5, 2015
Video conferencing gives businesses a way to bring teams together outside of the traditional office meeting.  It also allows a regional business to expand nationally or even internationally with "in person" meetings online.  This technology is growing in use and features, and small businesses would be wise to brush up on the potential tools available! […]

Tech Tip: App Expensify Simplifies Expense Reporting for Business

April 29, 2015
  For small business owners, managing costs and efficiencies is critical. Often, finding ways to simplify administrative processes and save time can mean the difference between a profitable and unprofitable quarter. Enter Expensify, an online expense management application that can take the time (and tedium) out of expense tracking and reporting. Known for its user-friendly […]

Building a Brand, Creating a Raving Community

April 9, 2015
Ready to build your personal brand? Need a roadmap for creating a raving community and taking your business to the next level? My guests today help businesses do this for a living! Andy Zitzmann and AJ Amyx are Co-Founders of the GAMETIME Movement where they help leaders and high achievers launch and monetize their message both […]

What Questions do you have? Ask Halftime Mike!

March 9, 2015
Ok, I want some questions! My goal with the Halftime Mike podcast is to be relevant and helpful, giving you practical insights.  So, I really need to know a bit more about the pressing questions and issues you face related to: Social Media Marketing Facebook Marketing specifically Online Marketing Tech Tools It's pretty broad but […]

Content Curation and Web Traffic with Sniply

January 16, 2015
Advancements in technology happen all the time. When a "point of pain" is addressed with a new technology solution, it's always time for celebration.  I'm celebrating this new service, Sniply, for the pain point it solves for businesses using social media! Snip.ly is a service which allows you to have the power of social media […]

Online and Social Media Marketing for Small Business

January 15, 2015
How can you "up your game" online? What's a way to take your social media "to the next level"? In this episode I fly solo and dive into just that! Online and Social Media Marketing for Small Business The caveat here is that this is a unedited email I sent to an acquaintance. She's had […]

Small Business Branding with Social Media

January 8, 2015
Can social media help you grow your small business? Do you need a "brand"?  What is a "personal brand" and can it help your business grow? This week I am joined by a special guest who answers "YES!" to each of those questions above! My guest, Jill Boudreau, is having some amazing business success!  She's […]

Google Search Shortcuts for Saving Time

December 7, 2014
I'm all about saving time! Being efficient is HUGELY important to me.  I'm definitely a GTD (Get Things Done) kinda guy and I love shortcuts to help me accomplish more faster. I've been stacking up some Google shortcuts and I thought it was about time to compile and share a few! Did you know that […]

Smartphone Apps for Business: Should your Business Have One?

November 14, 2014
The statistics continue to astound… 90% of American adults have a cell phone (Pew Research 1/2014), As of the end of September, 72% of U.S. mobile users have a smartphone (comScore Report). We have become a mobile computing society. For businesses, this means there is an important need to consider how to reach and do […]

Small Business Productivity Guide: Push it With Excellence

November 13, 2014
I like to get things done, how about you? Is your productivity up-to-snuff?  Do you ever have projects that take way longer than they should? Join me in this episode of the Halftime Mike podcast as I dive into the details you need to know to market successfully on Facebook today! It's all about keeping […]

Facebook Custom Audiences: The Secret Sauce for Reaching Customers

October 25, 2014
This isn't a new Facebook tool, but it's likely the most powerful underutilized tool in Internet Marketing today! For the majority of people in the U.S., Facebook is a social network for connecting with friends, following businesses they "Like" and in general an entertainment destination where they spend time.  Businesses, however, can have a different […]

Website Redesign Keys You Need to Know!

October 10, 2014
The web changes.  It changes rapidly. It changes continually.  This means your website must change.  What worked in web design 3-4 years ago can be outdated and lead to poor performance today. As we all know, smartphones have increased nearly 100 fold from three years ago and so businesses now need to take into consideration […]

Leadership in Business and Life: Going Deeper with Marcus Sheridan

September 11, 2014
It's been said, "Everything rises and falls on leadership." A critical key to business success but often overlooked in the pursuit of quick gains and flowing with the latest trends, is leadership.  Leadership matters.  It's the under-girding and visionary force that sustains and unifies. In this episode of the Halftime Mike podcast I'm privileged to […]

9 Online Marketing Methods to Grow Sales

July 31, 2014
  Every business is  interested in growing sales and there are multiple online marketing methods to do so. To have the opportunity to increase your sales online means: "Getting in front of the right people in the right places. It also means directing them to the right place online with the right message for them." […]

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