Category: Business

Online and Social Media Marketing for Small Business

January 15, 2015
How can you "up your game" online? What's a way to take your social media "to the next level"? In this episode I fly solo and dive into just that! Online and Social Media Marketing for Small Business The caveat here is that this is a unedited email I sent to an acquaintance. She's had […]

Small Business Branding with Social Media

January 8, 2015
Can social media help you grow your small business? Do you need a "brand"?  What is a "personal brand" and can it help your business grow? This week I am joined by a special guest who answers "YES!" to each of those questions above! My guest, Jill Boudreau, is having some amazing business success!  She's […]

Google Search Shortcuts for Saving Time

December 7, 2014
I'm all about saving time! Being efficient is HUGELY important to me.  I'm definitely a GTD (Get Things Done) kinda guy and I love shortcuts to help me accomplish more faster. I've been stacking up some Google shortcuts and I thought it was about time to compile and share a few! Did you know that […]

Smartphone Apps for Business: Should your Business Have One?

November 14, 2014
The statistics continue to astound… 90% of American adults have a cell phone (Pew Research 1/2014), As of the end of September, 72% of U.S. mobile users have a smartphone (comScore Report). We have become a mobile computing society. For businesses, this means there is an important need to consider how to reach and do […]

Small Business Productivity Guide: Push it With Excellence

November 13, 2014
I like to get things done, how about you? Is your productivity up-to-snuff?  Do you ever have projects that take way longer than they should? Join me in this episode of the Halftime Mike podcast as I dive into the details you need to know to market successfully on Facebook today! It's all about keeping […]

Facebook Custom Audiences: The Secret Sauce for Reaching Customers

October 25, 2014
This isn't a new Facebook tool, but it's likely the most powerful underutilized tool in Internet Marketing today! For the majority of people in the U.S., Facebook is a social network for connecting with friends, following businesses they "Like" and in general an entertainment destination where they spend time.  Businesses, however, can have a different […]

Website Redesign Keys You Need to Know!

October 10, 2014
The web changes.  It changes rapidly. It changes continually.  This means your website must change.  What worked in web design 3-4 years ago can be outdated and lead to poor performance today. As we all know, smartphones have increased nearly 100 fold from three years ago and so businesses now need to take into consideration […]

Leadership in Business and Life: Going Deeper with Marcus Sheridan

September 11, 2014
It's been said, "Everything rises and falls on leadership." A critical key to business success but often overlooked in the pursuit of quick gains and flowing with the latest trends, is leadership.  Leadership matters.  It's the under-girding and visionary force that sustains and unifies. In this episode of the Halftime Mike podcast I'm privileged to […]

9 Online Marketing Methods to Grow Sales

July 31, 2014
  Every business is  interested in growing sales and there are multiple online marketing methods to do so. To have the opportunity to increase your sales online means: "Getting in front of the right people in the right places. It also means directing them to the right place online with the right message for them." […]

LinkedIn Prospecting: How to Grow Leads

July 17, 2014
Wanting to really see LinkedIn grow leads and become a ongoing power prospecting tool for you and your business? Listen in on this Halftime Mike Podcast episode where Melonie Dodaro brings some great insights from her new book! In This Episode In this episode I interview LinkedIn author and expert Melonie Dodaro.  We get to […]

Collaboration: The Key to Small Business Growth

July 10, 2014
One often overlooked key for small business growth and sustained success is collaboration! In This Episode In this episode I dive into some of my story on business growth and how collaboration with others played a key role.  Collaboration is related to but different than partnering.   It's not about merging with others, though that […]

How to use Snapchat for Business Marketing

May 20, 2014
The social media marketing landscape is constantly changing, making it challenging for businesses to keep up.  For savvy marketers who understand the different channels (Facebook, Twitter, etc…) and how to use them, the task is somewhat manageable, though the pace of change is always fast. The real challenge, however, comes from identifying which emerging new […]

Pinterest Power Tip - Doable Digital Marketing

February 6, 2014
Are you using Pinterest for your business?  Maybe you should be.  Maybe you are and need to use it better! Welcome to another episode of the Halftime Mike! My podcasts focus on practical, doable tips that I share to inform, inspire, and educate business listeners. My goal is always to help marketers and owners grow […]

Discount Tire Customer Experience - A Halftime Mike Mini-podcast

January 15, 2014
Have you ever been surprised by your experience at a business? Not, negatively, but a very positive surprise?  I've got a story to share in this episode! This mini-podcast is on my business experience with a tire company where I went to have the tires replaced on our family minivan. When I think of businesses […]

How to Massively Improve your Digital Marketing

December 26, 2013
Ready to grow your leads and sales via your online marketing? The beginning of a new year provides a natural opportunity for every company to review, evaluate, and plan needed innovations for the year ahead.   This is even more critical to do with a company's online presence and technologies because the web changes and advances […]

Creating a Facebook Marketing Campaign - Podcast Episode 12

November 8, 2013
With over 1.15 Billion users and spanning all important demographics, Facebook is a key opportunity for businesses to connect with their ideal audience. This is episode 12 of the HalftimeMike Podcast. This episode dives into the details of how to create a Facebook Marketing campaign. Listen Now: [powerpress] Outlined are the questions every business needs […]

Creating Sales Funnel 'Closure Content' to Get the Sale

September 16, 2013
Offering information on your products and services on the world wide web has enabled thousands of companies to expand from only local sales to national and sometimes even global. The key is having a content funnel strategy for your website and blog, and the end goal is converting more visitors into customers through a intentional […]

Growth of Mobile Demands Business Changes for Web and Facebook

August 21, 2013
Do you know someone with a smartphone?  Or maybe a better question is, "Can you name 5 adults without a smart phone?" Chances are quite high that either you have one or that you immediately can name a few people that do. Mobile statistics show that smartphone use in the United States continues to grow rapidly.  […]

4 Common Old School Social Marketing Mistakes (and how to avoid them)

August 3, 2013
Today's reminder is brought to you by the folks living in reality.  While many of you get this, this is for that 20% that still need to get a clue. Things have changed!  It is no secret that online marketing today is different from traditional marketing. Gone are the days of simply strolling into town […]

5 Keys for Businesses to Thrive in this Digital Age

July 28, 2013
Companies often come knocking, wanting to know how to succeed in growing their business online. They recognize that marketing and sales have changed in the past 10 years in a drastic and significant way.  From primarily print driven and direct sales person to person, to now being online and global.  As well, the shift has […]

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