Category Archives: Business Strategy & Growth

There’s no doubt that the Coronavirus pandemic is the biggest crisis since World War Two. At the moment, this invisible killer is forcing economies into lockdown, and businesses are falling by the wayside. The estimated cost is expected to be in the region of $2.7 trillion, which is a staggering number.  All you can do […]

Search Engine Optimization has become one of the most effective marketing strategies for vacation rentals. You can utilize various Airbnb SEO principles to increase your traffic, reach, and revenue. Because this particular industry is rapidly evolving, it is vital to keep up with trends to get to the top. Although this does require some time, […]

Marketing can seem like a daunting task when you’re running a small business. In reality, this doesn’t have to be the case, though, as there are many ways for small business owners to do in-house marketing of their product or service without spending loads of money, hiring experts, or chasing other, often inaccessible avenues. What […]

There are plenty of reasons why running your own business is so appealing. Many of us have dreamt of not having to answer to anyone but ourselves, making independent decisions. But running a business can sometimes feel even more restrictive that working for someone else. All too often people end up letting their business take […]

When you’re looking to get your business off the ground and into consumers’ fields of view, you need to market yourself and promote your brand. In this article, you’ll learn how best to promote your business in style — in both offline and online worlds — to encourage consumers to trade with you. By following […]

The world continues to change in the wake of the coronavirus pandemic. Reports are now emerging that it may take at least a year for things to return to normal and this puts businesses in a difficult situation. Particularly those that are based on a brick and mortar model. Right now, shops are closed and […]

Social media is so far the most used platform by people all over the world. Every single day on Twitter, people tweet about a lot of things. Among the things they tweet about happens to be about how businesses and customers interact. This is where CRM and social media work together for businesses. If you have not […]

A lot of companies and people can’t continue business as usual due to COVID-19. Still, this time could be used to upgrade your business operations in wise ways that won’t be too costly. Upgrading Communications COVID-19 has opened the eyes of many business owners about business communications and the importance of no-contact information exchange. This […]

Real estate agencies need to stand out from their competitors if they want to be successful. It’s essential to attract not just people who want to sell their property but also buyers to help with making a quick sale and getting sellers the deal that they want. There can be a lot of competition to […]

There are lots of costs to cover when running a business. While some are obvious such as equipment costs, employee wages and marketing fees, others may go overlooked. To help you budget for all the necessary expenses, here are a few of the most common hidden costs to consider. Tax At the end of each […]

Businesses are created for the sole reason to make money. Sure, they might incorporate sales or services, but if they are losing money, they will quickly look to solve the issue or shut down. This is why it is important to develop effective business practices to conduct daily. These practices will help to maximize profits […]

One of the important factors that you have to consider when running a business is how well people can feel its presence. These days, most people are already online and the amount of time people spend on the internet has already grown due to the increase in activity and various social media outlets available. This […]

Every business owner wants to grow their company to achieve increased revenues, additional profit, or help more people. There are many ways to grow your business, but most require an investment of some kind. Whether you’re allocating a portion of your budget to promoting your business through marketing or advertising efforts, or you are focused […]

The business world and the cigar industry tend to go hand in hand together because cigars have always been perceived as symbols of power, corporate success, and swagger which attracts people to it instantly. The cigar business has revolutionized numerous industries, and it continues to prosper over the years.  Read on to understand the reasons […]

Video is a powerful marketing tool. Learn what types of video your business needs to create and share on social media to thrive in a competitive market.

B2B customer acquisition can leave many inexperienced marketers scratching their heads. What works for consumer-driven marketing campaigns might not always work in the B2B industry.  That’s why you need tried-and-tested B2B marketing strategies to ensure you’re on the right track. With all of the competition to stay aware of, you need effective digital strategies and […]

Do you know the very two things that every entrepreneur wants out of life? It’s not world domination, just FYI… The two things that entrepreneurs want more than ever is more time and more money. Why more time and more money?  Well, you’ve heard people say “there aren’t enough hours in the day” before, right? […]

Marketing is vital. As businesses work within an increasingly competitive global market, strong marketing is essential in order to stand out and win those precious customers and sales. However, if you follow the same old tired marketing strategies, you’ll never be able to make your mark and capture attention. In order to take your business […]

In the past, people never thought that online commerce would ever overtake retail stores. A long time has passed since then, and those people were proven wrong. Reports show that eCommerce shopping is growing at a rate of 23% every year. If you’re trying to promote a new product to consumers, starting an online shop […]

Marketing a business with effective marketing strategies is a daunting task, especially in modern times, where consumers are constantly searching for something unique in their experiences with any brand.  Are you willing to take up the job of coming up with marketing strategies for your business?  Well, if yes, you must learn a few of […]