Category Archives: Business Strategy & Growth

The business world and the cigar industry tend to go hand in hand together because cigars have always been perceived as symbols of power, corporate success, and swagger which attracts people to it instantly. The cigar business has revolutionized numerous industries, and it continues to prosper over the years.  Read on to understand the reasons […]

Video is a powerful marketing tool. Learn what types of video your business needs to create and share on social media to thrive in a competitive market.

B2B customer acquisition can leave many inexperienced marketers scratching their heads. What works for consumer-driven marketing campaigns might not always work in the B2B industry.  That’s why you need tried-and-tested B2B marketing strategies to ensure you’re on the right track. With all of the competition to stay aware of, you need effective digital strategies and […]

Do you know the very two things that every entrepreneur wants out of life? It’s not world domination, just FYI… The two things that entrepreneurs want more than ever is more time and more money. Why more time and more money?  Well, you’ve heard people say “there aren’t enough hours in the day” before, right? […]

Marketing is vital. As businesses work within an increasingly competitive global market, strong marketing is essential in order to stand out and win those precious customers and sales. However, if you follow the same old tired marketing strategies, you’ll never be able to make your mark and capture attention. In order to take your business […]

In the past, people never thought that online commerce would ever overtake retail stores. A long time has passed since then, and those people were proven wrong. Reports show that eCommerce shopping is growing at a rate of 23% every year. If you’re trying to promote a new product to consumers, starting an online shop […]

Marketing a business with effective marketing strategies is a daunting task, especially in modern times, where consumers are constantly searching for something unique in their experiences with any brand.  Are you willing to take up the job of coming up with marketing strategies for your business?  Well, if yes, you must learn a few of […]

Marketing has evolved a lot over the years in its channels, tactics, and strategies. Most SEO agencies are so focused on getting clients that they even forget to update their tricks. Therefore, to stand out from the huge competition right now and reach the level of a high ranking site like Grapefruit SEO, then be […]

Did you know that 90% of startups end in failure? You want to avoid your small business resulting in disaster. If you’re going to launch your small business with the goal of achieving success, you need to listen to the mistakes of other entrepreneurs. If you’re a new entrepreneur, there is probably going to be […]

Running a business can be a very challenging thing, so if you can streamline it in any way, it is best to do so. Continue reading for our five easy steps to do just that. Outsource areas where possible If there are aspects of your business which you feel you struggle to carry out efficiently […]

SMS mass texting services marketing is making waves in the digital marketing space as 48% of consumers prefer brand updates in the form of text messages. Brands have identified text messages as an effective,  direct and quick way of sharing information with their customers. With the help of mass texting services, you can create, personalize, […]

Out of all the various trends, we come across every day in the world of business, e-invoicing, or electronic invoicing looks like it’s here to stay. Like most of the trends today, e-invoicing has become popular, thanks to the digitization of the business world. However, a distinction should be made between e-invoicing and other forms […]

Does your business struggle with low productivity and high turnover? Keep team morale and dedication up. These 4 innovative ways will motivate team members.

Branded merchandise is still a popular option for businesses looking to provide freebies to customers, clients, employees and event attendees. But in an era when attention has turned to the effectiveness of digital marketing, is there still a place for giveaways which involve physical goods? Let’s dive in and see what factors will influence your […]

Brand awareness means everything today. With the peak of the internet consuming almost all of our time and resources, the need to stay in the minds of users and consumers is of the utmost importance. Brand awareness can mean many things to many people, but the point is that the idea is in everyone’s minds […]

There is no doubt that marketing your services brings in more customers than waiting around for them to stumble upon your business. Usually, in the past, people relied on word of mouth as the number one marketing technique out there. Later, it developed to brochures and banners, then came billboards, and finally, with the technology […]

As a small business, how you market and promote your products and services is important. Understandably, you will want as many consumers as possible to jump on board with your brand and become a loyal customer. However, unlike the large giants, you may not have an endless pot of cash that you can use for […]

If you use the same marketing strategies for your business year in, year out, you will soon discover they are not working as well as they once did. By keeping abreast of the latest disruptive marketing trends, you can take the right actions to adapt your marketing approach. Here is a look at the top […]

There are 74.2 million children currently living in the United States. That represents an enormous potential market for aspiring business-people! Tap into it with the right kid-friendly business ideas and you can enjoy unparalleled success. The real issue is settling upon a product/service that’ll get you there. After all, countless businesses are already in operation […]

What is achievable in 2020, compared to the year gone, and how will you get there? 5 reasons to revisit your business plan for 2020.