Category Archives: Business Strategy & Growth

How To Measure Your Digital Marketing Progress In 4 Steps

How To Measure Your Digital Marketing Progress In 4 Steps

When digital marketing first became a thing, it was essentially given a pretty big free pass. People weren’t really sure if their efforts were equating to anything, and even now it is hard to know, but there are some things you can do to measure your digital marketing progress. It can be hard to know […]

How to Strengthen Your Business Relationships

How to Strengthen Your Business Relationships

One of the most important drivers of success in any business is establishing strong, healthy business relationships. Business relationships are not just limited to the business and its customers, but they encompass a larger and more personal scale. As a business owner, you also need to be intentional to strength your business relationships with your […]

7 Tips for Kickstarting Your New Business

7 Tips for Kickstarting Your New Business

Starting your own business can be a very exciting and energizing idea. However, when you really start to look at all of the steps you need to take to give yourself the best chance at success, it can become a bit daunting. If you are serious about starting a business of your own, the best […]

How to Market Your Digital Subscription Service

How to Market Your Digital Subscription Service

The term SaaS might well be familiar to you if you’re in this field. The idea of Software as a Service came about as the security and strength of our internet connections grew. It meant that no longer did we have to go out, buy a disc and install software on our computers, but rather […]

Best SMS Marketing Software For 2021

Best SMS Marketing Software For 2021

As more brands look to widen their reach and target customers on the move, SMS is increasingly becoming a vital part of effective multi-channel marketing. SMS marketing software allows you to plan and implement SMS marketing campaigns. This software lets you send timely, personalized SMS notifications to your customers, boosting engagement and brand loyalty.  What […]

4 Reasons To Analyze Your Customer Journey

4 Reasons To Analyze Your Customer Journey

Every customer is a unique human being nurtured by tender loving care and strengthened by experiences. While a consumer probably has made poor buying decisions in the past, it doesn’t mean they’re not learning from their mistakes. As a customer gains new experiences from different brands, their choices become wider and better. And, the first […]

10 Key Elements of Successful Digital Transformation

10 Key Elements of Successful Digital Transformation

Digital transformations can be even more difficult to achieve than the traditional kind but there are certain keys that lead to success. Companies that do achieve success point to several keys they use to improve their chances. For example, the organizations more likely to succeed use technologies, such as AI and the Internet of Things. […]

Successful Online High-Risk Business

How to Run a Successful Online High-Risk Business

A high-risk business is a company that deals in products and services that are designated as high-risk, or a company that has the maximum risk of financial failure. Several other factors can influence this high-risk designation. Such as a high probability of chargebacks or industries with expensive goods, including jewelry and antiques. Running a high-risk […]

Why B2B Marketing Is Still Important and Relevant 

Why B2B Marketing Is Still Important and Relevant 

Business-to-business (B2B) marketing pertains to the product or service to other organizations and businesses. It is distinct from business-to-customers (B2C) marketing that is oriented toward retail consumers. B2B clients, such as stakeholders, consider the return on investment (ROI) as an important consideration. For this reason, the manner B2B companies promote their products and services is […]

Top 4 Easiest Ways To Miss Out On Sales

Top 4 Easiest Ways To Miss Out On Sales

Losing sales opportunities is never something you wish to do. Still, it’s something all businesses will inevitably have to deal with all the time. Ideally, you’d have a 100% lead conversion rate, turning all of your leads into sales. Unfortunately, this is unlikely to ever happen. No matter how good your conversion strategy is, you’re […]

How to Choose Between Multiple Options When Starting a New Business

How to Choose Between Multiple Options When Starting a New Business

Business is all about choices. It’s about the decisions we make on everything we do. Hopefully, the net conclusion is positive, but we don’t always know that. We don’t know what the future holds for anything. One day you’re making sure the accounts are running smoothly, the next you’re in a crisis. But no matter […]

Tips on writing a solid Digital Agency Business plan

Tips on writing a solid Digital Agency Business plan

A stable economy is a rare thing, with economic turmoil representing the norm rather than the exception. One could argue that a digital marketing agency is especially susceptible to a volatile market’s adverse effects.  Taking a break from writing my essay site 99papers review, I want to look at some strategies to write and develop […]

5 Winning SEO Strategies For Ecommerce Marketplace

5 Winning SEO Strategies For Ecommerce Marketplace

Basically, an ecommerce marketplace is a web portal where customers can look for different brands and products. Sellers are responsible for product promotion and shipment. On the other hand, the marketplace owner plays the role of endorsing and maximizing users’ attention to increase page traffic. Essentially, all of these occur in the same software infrastructure. […]

What Is Catdi EDDM Marketing And How Could It Help Your Small Business

What Is Catdi EDDM Marketing And How Could It Help Your Small Business

Having a small business to manage would entail hiring the right people to carry out various tasks, such as day-to-day production and customer service. But, many entrepreneurs choose to handle major tasks, such as accounting and digital marketing, to save money on employee salary, which could compromise the quality of products and services.  As well, […]

5 Easy Ways to Quickly Increase Your eBay Sales

5 Easy Ways to Quickly Increase Your eBay Sales

With an estimated 25 million sellers and more than 1 billion active listings, eBay is one of the largest ecommerce platforms on the planet, attracting over 180M bargain hunting buyers every month. However, with so many third party sellers and an ocean of competition, standing out from the crowd has never been more of a […]

5 Top Tips to Set Your Coffee Shop Above the Competition

5 Top Tips to Set Your Coffee Shop Above the Competition

Independently from the current economic climate, people need coffee. We all love heading to a coffee shop to meet our best friend, create a routine, and drink a delicious cup of coffee. However, in certain areas, the competition can be so high that it can be hard for a small business to thrive. In such […]

Online Stores Vs Physical Stores - are they really different

Online Stores Vs Physical Stores: Are They Really That Different?

What if running an online store wasn’t all that different to running a physical store? If you look at online stores vs physical stores, is there really that much difference? Sure, online stores don’t have quite the same overheads as a physical store (hosting fees are almost always cheaper than rent). There’s also no face-to-face […]

Things to Consider Before Expanding Your Business Globally

Things to Consider Before Expanding Your Business Globally

When you start a business, the goal might not be to be a global business, but it is the epitome. The largest businesses in the world are the ones that operate globally. Expanding a business globally is one of the most daunting tasks on the planet. Nothing can compare with the gargantuan effort and planning […]

Creative Ways To Market Your Services

5 Creative Ways To Market Your Services

Marketing is a crucial element in every business. Regardless of the nature of the services you’re offering, you need to implement robust marketing campaigns to gain customers and earn profits. To stand apart, you need to find creative ways to market your services. The effectiveness of your marketing campaigns causes your business to stand out […]

Cost-Effective Ways to Increase Brand Exposure

Cost-Effective Ways to Increase Brand Exposure

One of the most important aspects to ensure business success is effective brand promotion. This is because when more people are aware that your brand exists, then there is a great chance for you to gain a fair share of the market as soon as your target users become converted into paying customers. Following this, […]