Category: Business Strategy & Growth

The Best Mass Texting Services for 2022

February 13, 2020
UPDATED: August 2022 SMS mass texting platforms are making waves in the digital marketing space as 48% of consumers prefer brand updates in the form of text messages. Brands have identified text messages as an effective, direct, and quick way of sharing information with their customers. No matter which platform you choose, text messaging has […]

Reasons to Switch to E-Invoicing and Its Advantages

February 8, 2020
Out of all the various trends, we come across every day in the world of business, e-invoicing, or electronic invoicing looks like it’s here to stay. Like most of the trends today, e-invoicing has become popular, thanks to the digitization of the business world. However, a distinction should be made between e-invoicing and other forms […]

Think Beyond Revenue Goals to Motivate Team Members

February 6, 2020
Does your business struggle with low productivity and high turnover? Keep team morale and dedication up. These 4 innovative ways will motivate team members.

Are Branded Giveaways Still Effective For Your Business?

February 3, 2020
Branded merchandise is still a popular option for businesses looking to provide freebies to customers, clients, employees and event attendees. But in an era when attention has turned to the effectiveness of digital marketing, is there still a place for giveaways which involve physical goods? Let’s dive in and see what factors will influence your […]

Stay a Cut Above the Rest - Strategies that Help Improve Brand Awareness

February 1, 2020
Brand awareness means everything today. With the peak of the internet consuming almost all of our time and resources, the need to stay in the minds of users and consumers is of the utmost importance. Brand awareness can mean many things to many people, but the point is that the idea is in everyone’s minds […]

Marketing Your Trade Properly Online

February 1, 2020
There is no doubt that marketing your services brings in more customers than waiting around for them to stumble upon your business. Usually, in the past, people relied on word of mouth as the number one marketing technique out there. Later, it developed to brochures and banners, then came billboards, and finally, with the technology […]

Budgeting for Digital Marketing: 6 Tips for Small Businesses

January 31, 2020
As a small business, how you market and promote your products and services is important. Understandably, you will want as many consumers as possible to jump on board with your brand and become a loyal customer. However, unlike the large giants, you may not have an endless pot of cash that you can use for […]

Top Six Disruptive Marketing Trends for 2020 Every Business Owner Should Be Aware Of

January 30, 2020
If you use the same marketing strategies for your business year in, year out, you will soon discover they are not working as well as they once did. By keeping abreast of the latest disruptive marketing trends, you can take the right actions to adapt your marketing approach. Here is a look at the top […]

Young Money! 8 Kid Friendly Business Ideas That Turn a Profit

January 28, 2020
There are 74.2 million children currently living in the United States. That represents an enormous potential market for aspiring business-people! Tap into it with the right kid-friendly business ideas and you can enjoy unparalleled success. The real issue is settling upon a product/service that’ll get you there. After all, countless businesses are already in operation […]

Why You Should Revisit Your Business Plan for 2020

January 28, 2020
What is achievable in 2020, compared to the year gone, and how will you get there? 5 reasons to revisit your business plan for 2020.

Opening A New Business Checklist

January 25, 2020
Starting a new business isn’t easy, but there are ways that you can make the initial startup a little more straightforward. You need to have a clear idea of what your business is, and the steps you need to take in order to reach your goals. If you’re about to start a new business, you’ve […]

Spend Your Marketing Budget on these 8 Things and Watch the Money Roll In 

January 24, 2020
If your business is just taking off or if you have been selling products or services for years, you will seriously need to consider what you are going to spend your marketing budget on. There are so many options to choose from out there and sometimes it can get tedious trying to prioritize between different […]

Advantages of Using Services that Help Connect Your Business to Its Target Market

January 23, 2020
One of the most essential parts of any business is marketing. The first step for any business is to define your audience, their needs and wants. Without the right marketing techniques, you can find your business failing due to the inability to reach the right target audience and make the necessary conversions to sustain it. […]

Modern Marketing: 5 Reasons Why You Shouldn’t Go It Alone

January 23, 2020
Every entrepreneur appreciates the need for a strong marketing strategy. The effectiveness of your campaigns will hold a huge influence on your sales figures. Subsequently, sustainability and growth possibilities are hugely reliant on your modern marketing endeavors. Given that you are the only person that can take responsibility, it can be tempting to do it […]

5 Personal Habits That Will Make You a Better Entrepreneur

January 18, 2020
Life as an entrepreneur isn’t easy. Entrepreneurship requires constant discipline and for you to be confident in yourself. It isn’t for everyone, but for those who are determined enough and have a strong work ethic, entrepreneurship can be an extremely rewarding job and lifestyle. For those who have that drive and motivation, there will be […]

10 Top Project Manager Responsibilities for the Role

January 16, 2020
Every company looks to its project manager to make the magic happen. They place a lot of trust in this person to create great something out of mere ideas. This glory requires a strong sense of duty. If you hope to carry this weight, then you should understand project manager responsibilities upfront. Project Manager Job […]

Side Hustle Secrets: 10 Common Mistakes That Hold Startups Back

January 11, 2020
Starting a startup is one of the most exciting things that anyone with the entrepreneurial spirit can ever do. Given the costs of modern living and the need for financial stability, many people find that their ventures begin life as a side hustle. When this is the case, only the most effective strategies can thrive.  […]

Why digital entrepreneurs are on the rise

January 8, 2020
Why digital entrepreneurs are on the rise? We live in a digital era. With an abundance of digitization going on all around, it is high time that both the organizations as well as end-users adopt the digital transformation as soon as possible. We are living in a phase in which all businesses –whether small-scale or […]

How to Create a Customer Journey Map in 7 Steps

January 7, 2020
Take a look at all the products you have around your house, as you obviously know, they didn't just magically appear in your house, you purchased them. This means that you went through a series of steps and interactions in order to purchase any of those products, which is called a customer journey.  If you […]

7 Top Tips For Amazing Business Growth this year

January 5, 2020
If you're looking for amazing business growth this year but you don't know where to begin then don't worry, you have definitely come to the right place. Whether you're looking to increase your customer base or you want to focus on profit, it's important you're taking all of the right steps to grow your business […]

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