Traffic is a major metric for measuring a website’s relevance and success. Depending on the primary purpose of creating the site, you may consider conversions such as sales and ad revenue after that. There are seven significant sources of website traffic: direct, referrals, organic search, paid search, social, mail, and display advertisements. Many people worldwide turn to search engines like Google for answers to most of their questions. Search Engine Optimization (SEO), when done right, can help place your site on the front page of results whenever potential customers seek answers to a question via a search engine. It is the most effective way to increase organic traffic to your site.
However, while you focus on generating more traffic for your site, always ensure most of these site visitors perform your call to action(s). According to Firestarter SEO, an award-winning SEO company, generating much traffic without traction is a waste of time and investment. You must understand how these visitors interact with your site to optimize traffic. Although the fundamentals of SEO remain the same, the dynamics keep changing, especially with the constant upgrades of search engine algorithms.
Here are the best SEO strategies to increase organic traffic to your site in 2023.
You need to convince people that you understand your business. Nobody will take medical advice from a waiter (no offense). Likewise, a doctor will not be expected to perform exceptionally well as a dancer. Customers will only patronize those who can offer the best product or service.
One of the ways to showcase your expertise is through content creation. Search engines return results based on contents that their algorithm considers best answer the user's query.
To successfully leverage this and increase your site’s organic traffic, you will need to do the following:
Search engines typically return search results based on the keywords of the query by the user. Identify keywords most related to your niche and create content around them for better search visibility. There are numerous tools in the market you can use for this.
To convert your site’s traffic to customers effectively, only target keywords that align with your business, not just any with high search volume.
Building content around keywords related to your business gives you a better authority in the eyes of search engines instead of trying to be everywhere.
Backlinks remain one of the criteria used by search engines to assess the authority and relevance of a website. For instance, if you are a SaaS business, your site may gain more relevance if you have a top technology website linking back to it. One way to achieve this is by pitching an expert recommendation or guest post to the editor of such platforms with the condition of getting a backlink to your site.
If your business serves a specific locality, optimizing your business is essential. Local SEO can help your business become more visible in local search results. If your company has a physical address, customers can visit.
The guidelines guiding local SEO differ from that of native SEO. For Google, you must comply with the guidelines for creating a Google Business Profile.
Search engines upgrade their algorithms several times a year to better serve users worldwide. Whenever there is a new update, notably core updates, some sites gain more search appearance and others lose.
You need to keep tabs on these updates to be among the websites that appear on the first page of search results.
For instance, Google recently released a core update, and websites impacted may not recover until the next broad core update, provided the site’s administrator makes the required improvements.
Below are some of the requirements by past updates of Google algorithms;
Google factors feedback from third-party Search Quality Raters to improve its search result. Before December 2022, the Google search engine rated content quality using the acronym EAT which means Expertise, Authoritativeness, and Trustworthiness.
This has been improved to include an extra E, now EAAT, and it is one of the many guidelines Google uses to rank content to determine those that are most valuable for search intent.
The extra E means experience. EAAT measures the expertise of the author of an article, their qualification, reputation, and in addition, experience. To rank well in 2023, you may need to boast about the expertise of your team. Display a brief biography including the EAAT of the brains behind your products or services for better search engine visibility.
More than 60 percent of total online searches are done through mobile devices. Search engines now optimize their results to serve this ever-growing user base best.
Websites designed and optimized to be mobile-friendly stands a better chance of appearing in search results.
Here are some things you can do:
You can use Google Mobile-Friendly Test to assess your website’s mobile friendliness.