Many businesses today are looking for an ecommerce web solution that is flexible and powerful. Some are considering Magento. So what are the benefits of Magento as a web development option? Magento (acquired by Adobe in 2018 and now Adobe Commerce) has emerged as a dominant open-source e-commerce platform with built-in PHP. You can manage both B2B and B2C businesses from the platform along with hosting multiple sites in multiple geographies. They have quick easy-to-use tools, extensions, and customizations to help you get your site on the market fast.
Let’s dive into the seven benefits of using Magento for web development.
With Magento, the system allows you to customize almost everything. Customize the design of the website to your specific layout, offerings, categories, and more. Magento also offers design themes for those who wish to not fully code the site from scratch but want to start from a ready-made layout. However, if you wish to heavily customize the site then coding from scratch may be best which is where Magento development services can help. Many businesses partner with Magento developers to build a website that caters to their specific needs and functionality desires.
As an open-source platform, Magento offers many tools and plugin options for payment, processing, shipping, and readily supports many 3rd party integrations.
Magento’s tools are beginning to take advantage of the Adobe intelligence layer that they call Sensei. They use it in conjunction with Adobe Analytics and Adobe Target to collect data and offer more personalized recommendations. This can help you increase sales through the smart data analytics.
Why would you not want to use a platform that encourages organic traffic? Because coming up top in Google is paramount to success! Magento scores at the top of functionality in search engine optimization coding, leading to better visibility for your products on Google.
Magento helps you get better rankings in search results because their websites are mobile responsive and compatible with all screen sizes and browsers from the start. Other Magento web platform features include SEO-friendly URLs, auto-generation of Google roadmap, prefixes, positioning layers, meta descriptions, sitemaps, and more that help you rank higher and buyers can find you quicker.
Another benefit of Magento is it assists scalability by offering efficient product migration from data sources, and a single backend where you can host a number of web stores. Magento gives merchants the flexibility to use multiple master/slave databases to help achieve greater scaling with the platform. Magento users can now have a separate database for the checkout, order management, and product catalog management making it a great solution for very large-scale e-commerce sites.
Magento offers developers flexibility over several functions while working on an e-commerce store. There is flexibility in design customization, the integration of third-party extensions, and more specifically it allows developers to customize the back-end manager area of the website to fit the needs of the business.
The Magento e-commerce platform streamlines the integration of third-party services so it is quick and easy to use. Michigan web design uses Magento in sites they build to boost sales for clients and ensure a pleasant shopping experience for buyers. The platform allows you to add Google tools to understand website performance and market trends.
With Magento’s omnichannel support and mobile-friendly features, it makes it marketing-friendly. Customers would more easily be able to interact with your business on many channels from social media to websites to a mobile app, etc. The seamless experience will help with customer retention. The responsive design and smooth checkout can be used on all screen resolutions and devices. All the data that you can catch from all those points of contact with costumes is the perfect recipe for better marketing campaigns.
Magento is trusted by over 300,000 businesses and merchants including HP, Zumiez, Food Service Direct, Liebherr, and more. The vast user base makes it a platform that offers prompt user assistance and a broad community that enables further innovation and the creation of extensions and plugins to enhance development.
There are many benefits to using Magento. It is feature-rich, includes third-party integrations, allows for much customization, it is scalable, collects lots of data for marketing use, and is well-supported. However, be aware that if you are a true beginner with web development Magento might be difficult for you. You may need to hire a Magento professional developer. Weigh these benefits and cons when deciding if Magento is right for you!
