41% of B2B marketers believe that social media is the most effective way of performing demand generation. This proves that social media is a powerful marketing tool that shouldn't be ignored.
While it was first created for people to connect with one another over the internet, social media's quickly grown to be an excellent way for businesses to generate both paid and organic traffic.
If you're wondering about social media strategies, then keep reading. I'll give you some amazing ways to help you generate more leads.
Before you start any type of social media strategy, you have to set objectives and key results (OKRs) first. If you and your team don't have a clear goal in mind, then your social media tactics can end up all over the place, with no definitive target.
Think about these key things:
Which platforms do you want to use?
What's your objective for each one?
What's your desired end results?
Once you understand what it is you want to achieve, then you can shape your social media strategies for the best results.
Social media is great for promoting your content. Depending on the platform, you can either provide a small snippet or summary to get your audience interested, then link to the landing page.
Once there, they can read a more in-depth summary and then fill out a form to access that gated content. Lead magnets are very effective in capturing important data from your prospects, so make sure you don't make all your content ungated!
When you promote your gated content through posts, you can repost multiple times and also pin it at the top. Not only that, but you can also change your cover photos so the first thing your audience sees on your social media accounts is whatever you're trying to promote.
Lastly, you should also promote it through your blog CTAs. This will drive your audience to take action after they read something interesting.
As I've said above, you can generate leads through both paid and organic ways on social media. Both are key, so don't neglect one in favor of another.
Paid ads will allow you to case your marketing net in a more targeted way. For instance, Facebook ads let you select your desired demographic so you're using your marketing spend in the most efficient way possible.
For example, if your product is for young women, you can choose the parameters to be females aged 15-30. That way, your ads aren't served to people who find your product irrelevant for their lifestyles.
By utilizing the above social media strategies, you'll find it easier to engage with and have meaningful conversations with your intended audience. As a result, you should see your web traffic and lead generation increase significantly.
For more helpful articles on increasing your leads, please take a look at my other blog articles.